Why do my search results differ from MOZ's rank tracker
-
This is starting to happen a lot, i mean they weren't always an exact match but they differed by a few places. But now the gap between results I'm getting and MOZ's own rank tracker is quite large. For my keyword my page ranks on MOZ at 39 (it was 25 but has slipped down). Im seeing my page on page 1 locally and page 2 in incognito mode.
Now I understand there are other factors such as browser history, cookies, am i logged into gmail etc. Thats why I asked colleagues to use Internet explorer and they have nothing to do with SEO so their history wont affect the search. They report seeing it on page 2, even colleagues in a different office in a different city sees it on page 2.
I want to contact the department in question and share the good news that they've gone from none existent to 14th in what is a very competitive area. But MOZ's result has be second guessing whether I should.
Any ideas why the gap between results is so large?
Thanks
-
Thank you all for coming back to me - since i posted this question it seems the results have now changed to something more accurate, maybe Moz was just a bit slow to update? I'll keep an eye on it. Thanks again to you all and apologies for the late reply I've been unwell.
-
While the explanations offered make sense and I agree with them, you say it's happening "a lot". What's "a lot"? A couple of weeks? A month? More than that? I would think that the difference you're seeing should lessen if you're controlling for all the other influencing factors mentioned above. If not, it would seem as though there's something else at play.
-
I would just add that no tool is perfect. Discrepancies happen. Keyword tools are meant to give you competitive analysis and show your progress over time. Location can be making differences, as well as the time of day the queries are happening. The snapshot you are given isn't necessarily inaccurate. There are so many factors that change the SERPs, it is hard to always have the perfect result.
-
Hello. Have you been using Google Webmaster Tools to get some ranking data as well? Plus Analytics to pull in some rough data on organic search volumes? Are you using the same search engines in Moz's tools? (i.e. Google en-UK vs Google en-US?) Precise rankings are always going to be a bit difficult to report because of the many factors you listed, but the traffic from organic listings and to specific pages is much more manageable.
In the specific example you provide above, instead of congratulating them on their rankings you could let them know that their visits from search have gone from X to Y.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Is there a similar tool in Moz to SEM Rush Topic Research?
Re: Related topics / content suggestion Is there a similar tool in Moz that is like the SEM Rush Topic Research tool?
Moz Bar | | CAPTRUST0 -
I can't find multiple titles
Hello, Moz showed a lot of multiple titles on our website but, when I go to fix them, there isn't any multiple titles. I was wondering if anyone knew where these issues could be coming from? Many thanks, Olivia
Moz Bar | | SigneerHFS0 -
Why doesn't the Keyword Explorer "Explore By Site" work?
Whatever page/domain url I put in here, I get a message coming up saying ""Getting rankings counts failed" Why does his happen? I can't find anything in the Help about this.
Moz Bar | | mfrgolfgti0 -
MOZ crawler 404 errors on wordpress
Hi all, I've got hundreds of issues coming up on the MOZ crawler with 404 errors, I don't know what these URL's are. Here's a couple of examples; http://www.theswagbagco.co.uk/category/watford/http%3A%2F%2Fwww.theswagbagco.co.uk%2F2015%2F10%2F15%2Fnew-products-2%2F
Moz Bar | | vaineh
http://www.theswagbagco.co.uk/2015/10/01/thank-you-epsom/http%3A%2F%2Fwww.theswagbagco.co.uk%2F2015%2F10%2F01%2Fthank-you-epsom%2F See the first one is one page with a different url appended, the second is the same thank-you-epsom url. How would I find out where these are even being linked from?0 -
The Moz Spam Score tells me my site has too few backlinks for such a large site. How many links per page would I need to not trigger this filter and stop appearing spammy?
Hello! One of my sites is triggering the 'too few backlinks for large site' filter. I am wondering how many backlinks I need so as not to trigger this. Many thanks for your help. Toby
Moz Bar | | T0BY0 -
Moz bar issues? Does anyone else have them?
At times it's unbelievably slow and other times it doesn't show any link data. It's not just on my computer, it's on other office computers too. I'm using Google Chrome and have tried removing the mozbar and reinstalling from the chrome bar.
Moz Bar | | iresources2 -
Key Word Difficulty Tool - Meaning of Rankings
Hi All Would anybody be able to shed light on how to interpret the key word difficulty tool ratings / rankings: E.g. What is considered easy v hard? How long does it take to rank for a word that has a score of 60% v 40% etc? Kind Thanks....
Moz Bar | | jchapman50