Traffic from organic grew significantly. But why?
-
Hello,
In our e-commerce business we saw significant growth in organic traffic during the summer months.
This is a period we sell a lot of custom made photobooks. The weird thing is that we didn't do any changes to our photobook pages since 2013, where we didn't have these peaks.
So this is good news, but...What would be a good way to start investigating the reason of this increase?
I have a hard time answering the 'why' question.Thank you very much for your help!
With kind regards,
Yannick
-
Hi Evelien,
Does organic traffic appear to be attributable to any particular country or countries? This may sound strange, but I wonder if a competitor pulled out of the market. It appears just about every competitor you have in google.be got a pretty nice organic increase around that time, which has continued. Kruidvat seems to have the lion's share now.
Last I knew, Luxembourg was something of a tax shelter. With the recent changes in VAT, I wonder if a significant competitor or competitors found it difficult to continue operations. But that's just a 'shot in the dark' on my part.
-
If you have Google Analytics (or similar) take a look at where the traffic is coming from and compare it to any historical data if you have it.
It could be something happened online like better rankings or a buzz about you on social media as Don said a link in a forum or it could be something offline like a newspaper or magazine article on you or even a mention on TV. Check referrers in Analytics.
If you have been at any trade shows that could also have driven traffic. Check 'city' report in Analytics.
If it's possible you may also be able to implement a 'where did you hear about us' question at some point - either when people come to buy something or as an after sales thing. That would help for future.
All good news for you though as you said but it's better to know why it happened so you can do more of it.
Hope that helps
-
Hi Yannick,
Sounds like you got mentioned on a few post. Perhaps a DIY blog or the like. These tend to drive traffic fairly well. Check your back link profile and see if you noticed any new sites popping up. A few months ago customer service said "what is up with all these new teflon o-rings sales lately", I did the research and it turns out we were mentioned on two forums with links to our teflon o-ring section.
Hope this helps,
Don
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
Best way to go about merging 2 sites with significant search volume?
Hi everyone! A client of ours ('Company A') recently acquired another company ('Company B') - both brands carry weight within their industry. Company A's brand name currently registers over 6,500 searches per month, while Company B's brand name draws about 2,500 searches per month. While Company B is smaller, their search volume isn't insignificant. The powers that be plan to discontinue Company B's site at an unspecified date in the future, but it's on the backburner. We'd obviously like to transfer as much of their current ranking as possible, but we also don't want to confuse users. There's additional search volume for term variations such as 'Company B jobs' & 'Company B locations' that we'd like to capture for as long as there's still volume there. Would a microsite with Company B's look & feel (to make it easier to house pages built to capture careers/locations searches) justify its inherent cost, or would it be just as valuable to build a series of landing pages on Company A's site? (Obviously assuming that valid redirects would be in place once Company B's site is taken down.) Thanks in advance!
Intermediate & Advanced SEO | | wilcoxcm0 -
Homepage organization schema question: logo lives on amazon server, can I call that out on the structured data?
Basically, the homepage organization schema has called out the logo, but it lives on the amazon server. We're having issues with Google rendering the correct logo on the knowledge graph. The URL for the amazon asset looks something like this: <brandname>-assets.s3-us-west-2.amazonaws.com/<logo>.png</logo></brandname> Calling that out on the organization structured data for the logo is okay right?
Intermediate & Advanced SEO | | imjonny1230 -
Site traffic/sales have plummeted
About 2 months ago we relaunched our Ecommerce store on Shopify Plus and have since seen a massive drop in traffic, sales and our most valuable pages are nowhere to be found. Also, GWT is showing that Google is indexing about half of our pages and none of the images are being indexed. We did extensive keyword research, created/implemented a keyword framework, wrote brand new category/product page content, implemented schema markup, optimized our blog content and even did link building where we got some 90+ DA links. We are literally at a loss for what is causing this. Our experience with Shopify Plus has been very poor because it doesn't even do basic SEO stuff so we've had to do a lot of workarounds to make it "SEO friendly". Has anyone else ever switched to Shopify Plus and had similar issues? Is there a silver bullet that you can think of that we are missing that could get the site being indexed/ranking again?
Intermediate & Advanced SEO | | Aquatell0 -
Organic Listings showing Google Tag Manager + Google Page Title...?
I'm a bit stumped with this. I optimise all my titles etc for Australia - and now the organic liatings are showing something strange. For example ( we sell health supplements ) Meta title = "My Product , Buy Online Australia" If I type "My Product" - the title in the organic listings says "My Product - My Company Limited" - and the only place I can see it getting that from is a combination of Meta Data used in Google Tag Manager + the Name on my Google places page. This is much more obvious for categories.. but it's a pain in the butt. If I type "My Product Australia" Then the original "My Product , Buy Online Australia" comes up. Any ideas on policy etc? I have taken the "Limited" off the Google business page - so hopefully this will change over time - but I can't find any information on why google would do something like this. If you had shed any light on this - would be much appreciated.
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Traffic drop after Facebook push
Hi all, We experienced a strange phenonema after a Facebook push, it appears the Google organic traffic was all but dead for five days after. Totally not sure why! It has since returned to about 80% of previous levels. http://postimg.org/image/3n1b7m7hf/
Intermediate & Advanced SEO | | ScottOlson0 -
Website not properly listed on google organic despite SEO efforts
Hello, I have worked thoroughly on my website tags including HTML titles, URLs, H1 headers and text on each section. The problem is that despite this effort, my website does not seem to improve in terms of ranking (the onsite optimization has been done 6 months ago already). We have a sitemap, we have done link building and everything but still no tangible progress. The anomaly I am experiencing is the following: If I search on Google.com.lb for "aparment for sale in lebanon" I don't get the section on my website that is optimized for that particular query (which is the Buy section located here http://www.ramcolb.com/apartment-sale-beirut-lebanon). my site appears only on page 6 but the Homepage appears which is very counter intuitive because it is not optimized for the "apartment for sale in Lebanon" keyword. And this anomaly is present on almost all sections and their relevant queries. The relevant section for the particular query never appears, it is always another irrelevant section that appears but far in the listings (beyond page 6). It is as if Google hasn't indexed properly my website and is mixing up the sections... Has anyone experienced this type of problems? what can be done? Thanks in advance
Intermediate & Advanced SEO | | ImadKaram0 -
Traffic down 60% - about to cry, please help
Hiya guys and girls, I've just spent 6 months, a lot of blood sweat and tears, and money developing www.happier.co.uk. In the last weeks the site started to make a trickle of money, still loss making but showing green shoots. But then on Friday the traffic dropped due to my rankings on google.co.uk dropping. Visits: Thur 25th april = 1950 Fri 26th april = 1284 Sat 27th april = 906 So it looks like Ive been hit with some sort of penalty. I did get a warning on the 20th april about an increase in the number of 404 errors, currently showing 77. I've now remove the links to those 404 pages, ive left the 404 pages as is, as was suggested here: http://www.seomoz.org/blog/how-to-fix-crawl-errors-in-google-webmaster-tools. Could that be the reason? We have spent a lot of time on site design and content. We think the site is good, but I agree it has a long way to go but without income that is hard, so we have been struggling through. Any ideas on the reason/s for the penalty? Big thanks, Julian.
Intermediate & Advanced SEO | | julianhearn0