Does a Soft 404 pass on link juice?
-
Hey guys,
Just wondering if a Soft 404 passes on link juice? I know they technically show up as a broken backlink but since it takes them to the homepage, does the link juice get passed on or is it still considered dead and the link juice is lost?
-
It could, but it's mostly a broken way to go about doing it. Per Google's guide on it: https://support.google.com/webmasters/answer/181708, "Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query [File not found])." So it's best to fix them to either return a custom 404 page, redirect via 301, or correctly land on a page of content without the 404.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
Subdomains and link juice
My site recently received two separate links from the same domain, but different subdomains. Will my site receive "full" link juice from each link, or do they water each other down? Thanks!
Link Building | | SRichmond0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
Links I am not Building?
Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing0 -
Link Building Contracting
I am about to launch a new site and I am looking for someone for link building in the real estate industry with proven track record. I would be interesting in discussing terms and strategy.
Link Building | | Bucky0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
Do subdomains (eg .blogspot.com) carry the same link juice as a .com or .co.uk?
Hi guys. Just wondered what people's thoughts were on the value of a link from a subdomain vs a .com or .co.uk - I have several clients operating within the UK crafts sector, and there are a huge number of blogspot blogs with decent PR etc. Given that anyone can start one of these for free (and therefore theoretically get themselves hundreds of bogus links), I wonder whether they carry the same value as an independent site. I'll look forward to hearing everyone's thoughts 🙂
Link Building | | Aceville. 00 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100