Can you explain why a site with loads of keywork anchor backlinks is ranking well?
-
Hi All,
A couple of years ago my site got punished and i kind of figured out it was due to keyword anchor text backlinks.
I recently was considering getting a new SEO company and found one that promotes another company in my industry. However, when i look at the backlinks, of the website they do SEO for, via open site explorer - I noticed nearly all of the backlinks are keywords.
website in question is http://goo.gl/6nRzLi
And if you see the search results here: http://goo.gl/9bXoxY they are ranking on first page with very big brands - and have done for about a year - but nealy all of their backlinks are the keywords in this search...
I understood this is the kind of thing that killed my website 2 years ago - are these backlinks ok? should i still consider this SEO company to work on my site, i 100% do not want my site to be penalised again so any advice appreciated.
thanks
James
-
I agree with Richard,
A little research shows that this website does not seem to have a whole lot of linking domains/back links. Being that is is such a small website I don't think Google is worried about penalizing them until they get a bit larger. In which case if they continue the same keyword anchor text practices they may run into trouble.
On a good note: Seeing as they do not have a lot of high quality back links you should easily be able to beat this company rankings fairly quickly without having to resort to the over optimized anchor text practices. This should be a fairly quick project depending on your budget and desire to move up fast.That's great news for you !
Remember, sometimes when a website is ranking high for certain keywords, it's not always because the website and seo are done so well. Sometimes it's just they have no competition doing very well at trying to beat them. Which I think may be the case here.
Hope that helps,
Joe
-
There aren't many links showing to the site at all in OSE or Ahrefs. Rarely would a site with so few links receive a penalty. They also have their main keyword in their branded name, which I think can partially shield them since it's part of their brand name.
Remember as well that these tools include only a portion of the links that are out there. Most sites such as social/branded and NAP (name, address, phone#) listings don't show in OSE. These sites tend to have more links that include the brand or url or generic items such as "View Website" that can be balancing out the keyword rich anchor text as well.
-
Thanks for the response Dirk,
Please understand i am not an "SEO" and do not currently employ an SEO, hence i asked the question - i kind of figured it was shady, but just needed some confirmation from SEO experts such as yourself.
Thanks for confirming.
-
I think that the answer that Richard gave you on your first question is also applicable on this one.
Apart from that, you should see SEO as a long term strategy, if your competitor is ranking well with shady techniques, it's may be good on the short term, but he'll loose on the long term. I saw plenty of my competitors take a dive in rankings after the Panda update in May, while quite a number of our sites gained substantial search traffic (+25%)
If you already got punished for over optimised backlinks, I would certainly not take that road again, and be very careful with any SEO company which would propose this strategy.
rgds,
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone help me diagnose an indexing/sitemap issue on a large e-commerce site?
Hey guys. Wondering if someone can help diagnose a problem for me. Here's our site: https://www.flagandbanner.com/ We have a fairly large e-commerce site--roughly 23,000 urls according to crawls using both Moz and Screaming Frog. I have created an XML sitemap (using SF) and uploading to Webmaster Tools. WMT is only showing about 2,500 urls indexed. Further, WMT is showing that Google is indexing only about 1/2 (approx. 11,000) of the urls. Finally (to add even more confusion), when doing a site search on Google (site:) it's only showing about 5,400 urls found. The numbers are all over the place! Here's the robots.txt file: User-agent: *
Intermediate & Advanced SEO | | webrocket
Allow: /
Disallow: /aspnet_client/
Disallow: /httperrors/
Disallow: /HTTPErrors/
Disallow: /temp/
Disallow: /test/ Disallow: /i_i_email_friend_request
Disallow: /i_i_narrow_your_search
Disallow: /shopping_cart
Disallow: /add_product_to_favorites
Disallow: /email_friend_request
Disallow: /searchformaction
Disallow: /search_keyword
Disallow: /page=
Disallow: /hid=
Disallow: /fab/* Sitemap: https://www.flagandbanner.com/images/sitemap.xml Anyone have any thoughts as to what our problems are?? Mike0 -
Baffled by this site's inability to rank
Hi guys, I've been working on a site for quite a while and it has a really good link profile, excellent content, no errors or penalties (as far as I can tell) but for some reason it consistently ranks below a lot of thin poor quality websites with spammy EMDs and a few obviously paid links from old-skool business directories etc. It has a significantly higher DA and linking root domains that almost all of them. Also it just bounces around from #40 to #28 to#35 to #40 to #28 on a weekly basis for many of our primary keywords. There just seems to be no logic to this and it goes against everything I know and everything we're taught. (I should probably point out that I've been doing this quite a while and have a number of other sites ranking extremely well in quite a few different verticals), Has anyone ever experienced anything like this and what did you do? Before I throw in the towel it would be good to hear from others and try and understand why this happens and if there is anything else I can try to help my client and fix it. Many thanks in advance.
Intermediate & Advanced SEO | | Blaze-Communication0 -
Old site penalised, we moved: Shall we cut loose from the old site. It's curently 301 to new site.
Hi, We had a site with many bad links pointing to it (.co.uk). It was knocked from the SERPS. We tried to manually ask webmasters to remove links.Then submitted a Disavow and a recon request. We have since moved the site to a new URL (.com) about a year ago. As the company needed it's customer to find them still. We 301 redirected the .co.uk to the .com There are still lots of bad links pointing to the .co.uk. The questions are: #1 Do we stop the 301 redirect from .co.uk to .com now? The .co.uk is not showing in the rankings. We could have a basic holding page on the .co.uk with 'we have moved' (No link). Or just switch it off. #2 If we keep the .co.uk 301 to the .com, shall we upload disavow to .com webmasters tools or .co.uk webmasters tools. I ask this because someone else had uploaded the .co.uk's disavow list of spam links to the .com webmasters tools. Is this bad? Thanks in advance for any advise or insight!
Intermediate & Advanced SEO | | SolveWebMedia0 -
Sites still rank who don't seem like they should. Why?
So you've been MOZing and SEOing for years and we're all convinced of the 10x factor when it comes to content and ranking for certain search terms... right? So what do you do when some older sites that don't even produce content dominate the first page of a very important search term? They're home pages with very little content and have clearly all dabbled in pre Panda SEO. Surely people are still seeing this and wondering why?
Intermediate & Advanced SEO | | wearehappymedia0 -
Google can't access/crawl my site!
Hi I'm dealing with this problem for a few days. In fact i didn't realize it was this serious until today when i saw most of my site "de-indexed" and losing most of the rankings. [URL Errors: 1st photo] 8/21/14 there were only 42 errors but in 8/22/14 this number went to 272 and it just keeps going up. The site i'm talking about is gazetaexpress.com (media news, custom cms) with lot's of pages. After i did some research i came to the conclusion that the problem is to the firewall, who might have blocked google bots from accessing the site. But the server administrator is saying that this isn't true and no google bots have been blocked. Also when i go to WMT, and try to Fetch as Google the site, this is what i get: [Fetch as Google: 2nd photo] From more than 60 tries, 2-3 times it showed Complete (and this only to homepage, never to articles). What can be the problem? Can i get Google to crawl properly my site and is there a chance that i will lose my previous rankings? Thanks a lot
Intermediate & Advanced SEO | | granitgash
Granit FvhvDVR.png dKx3m1O.png0 -
Does Mobile optimised site improve ranking and how to index it faster?
Hi i have several question with regards to mobile optimised site: Does having a mobile optimised site improve ranking in SERP? How can we push/index mobile optimised sites to users searching on mobile sites faster? e.g. returning m.abc.com or abc.com/m to users seraching on mobile earlier.
Intermediate & Advanced SEO | | FWSBIO0 -
Can re-directs decrease your rankings??
Hi Guys, I need some advice here please - I have the chance to put some links on a few websites to my website in hope it will help with my rankings.. BUT - I have noticed that the webstites are being re-directed to another websites.. so my questions is ; Can re-driects decrease your rankings?? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Ranking
Hi All, I have been working on a car insurance site which targets US market. we have been doing all types of links to the site like - good related directory links, related blogpost and reviews. the site is updated daily with a fresh unique content. what more is needed to get it to the first page. we are currently ranking in the range of 40 - 50 on the page 4 or page 5. we have also recently done a redesign with a new cms, done a good press release but not seeing much of changes. please if anyone in the same industry or with some experience can suggest us. we are using all white hat seo & I can understand the amount of competition in this niche. Thanks
Intermediate & Advanced SEO | | Markyseo0