Keyword management - where do i start?
-
Hi all, i am a starting out SEO. I have recently been browsing our keyword rankings report and noticed that we are very low down on some quite key search terms. I therefor want to focus over the next few weeks, on bringing us up the rankings for these specific terms.
Apologies if this is a very basic one, but**,.... I dont know where to start!**
I would be very interested if anyone can give me some advice on a plan of action. What actions should be in my action plan?
For example, if i wanted to improve our rankings on the following:
-
English school in malta
-
Learning english in malta
-
English classes in malta
-
-
Its about 4 or 5 years old. We have one site that i am focussing on at the moment.
-
Great to hear! On to next steps....
For each page that exists on your site, pick a couple keywords or phrases to focus. If you pick "English school in malta", then your page should be one that most people would be glad to find after typing that phrase into a search engine.
Your first focus is to provide great content. A well thought out, well written page is desired. Google the phrase and look at the top 10 sites. You will probably find some great pages, along with some not-so-great pages. Take the good, leave the bad, and try to make your page the best one.
Your page should be clean, clear and well designed. You have probably been on some sites where the information you seek is right in the center of your screen and cleanly laid out. Other sites might jam the info you want halfway down the page with ads and other distractions surrounding the content. Don't make the user search for the information. Display it prominently.
Your site should immediately let users know they found the right page to meet their needs. Use H1 tags to boldly display your page title such as "Top 10 Lists of English Schools in Malta".
Make sure to use a clean page title (the meta tag). Something such as "English school in Malta | ABC College" would be a nice title for your page. A bad title would be "Learn Spanish, French, English and many other language fast and cheap"
Make sure your keyword phrase is used several times on the page. The usage should be completely natural. I usually shoot for about 4 times on a page. More then 6 can be excessive, and two or less may not be enough to indicate to search engines that the phrase is the focus of your page.
If your page is truly great, then let the world know about it. Tell anyone and everyone who might be interested. Contact schools, government agencies and anyone you can think of who comes in contact with people who may have a need for your service. Ask them to review your site and link to it.
The above is a general start. As you progress you may have additional questions in which case just ask.
A final thought....start a Campaign using the SEOmoz tools. This will help you track your progress and move up in rankings.
-
Hi Becky,
As a matter of interest, how old is the domain ?
Do you just have the one or do you have many sites?
Regards,
Chris
-
Thanks Ryan! i have covered off the adwords base and also looked through the begininners guide but i would love some detail on where next....
Thanks!
-
Hi Becky.
Begin by taking a look at Google Adsense keyword tool: https://adwords.google.com/select/KeywordToolExternal
If we look at your first phrase "English school in malta, Google shows 2900 global monthly searches and high competition.
Your SEO strategy will vary depending on how much resources (time/effort/money) you are willing to put into your site, along with your goals. A great place to get started would be the Beginner's Guide to SEO. It is truly a great guide and will answer many of your questions.
Good luck.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disparity between new and old keyword planner
Hi everyone! While performing keyword research using both Google's old and new Keyword Planner, I've noticed a disparity between the two tools. In many cases, the old tool gives a much larger monthly search volume than the new tool. There are a few cases where both tools provide the same monthly search volume for a term, but those are few and far between. Has anyone else experienced this? Thanks in advance!
Keyword Research | | Brandon.H0 -
Keywords. Who to trust.
Hello, I'm baby and family photographer. I have done my keyword research. Used Keyword tool. According to the research tool it says that highest local search traffic for baby market would be keywords like cute babies, baby pictures. I asked many of my clients what they would enter in search box if they were to look for baby photographer. Pretty much everyone has said that there would be some form of photographer word in search term with baby word. So like baby photographer, photographers, baby photo studio etc. Unfortunately these type of terms are under 10 searches per month. I have only two relevant pages to target these baby keywords. I'm really wondering who actually uses terms like cute babies, baby pictures. I have a feeling that those searches are made by like photo agencies, newspapers, stock libraries etc. I don't think mum who looks for photographer is suing these search terms. When you do your research, do you take in account metrics or go by more human element and try to look at it from clients perspective. What they would be searching for? Thank you guys, Just don't want to mess up with this and make sure I do the right thing.
Keyword Research | | A_Fotografy1 -
Tools to group large list of keywords
Hi Guys, Was wondering if anyone knows of any tools which can group large lists of keywords. Currently using http://www.wordstream.com/keyword-grouper Any other good tools to check out? Cheers.
Keyword Research | | jayoliverwright0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
Competitive keyword ranking
Hi, I'm checking the SEOMoz keyword rankings report. I've set about 30 keywords and it's awesome to see how they rank and how many times they were clicked. However it would be interesting to see whether the keywords that I entered are competitive or not. It's not worth putting a lot of energy in making non competitive words rank higher I guess. So my question is: is it possible to see whether or not ranked keywords are competitive or not? Thanks!
Keyword Research | | webctp0 -
Keyword tool
Does anyone know of any good keyword tools that will help me find and then maintain a list of keywords? I currently use Google adwords and now the keyword tool from Moz but I am looking for something that will help me find and generate keywords not just get statistics about them. Thank you.
Keyword Research | | shiftins1 -
Is there a way to check what keywords a competitor is ranking for?
Hi Guys I have been working on a site and I'm doing better but I just want to ensure I am covering all the bases. I have a list of competitors and I want to see if I can find out what keywords they are ranking for so I can research and see if there is any merit in me trying to rank for those keywords also? Is there any software or processes that any of you can recommend? Thanks
Keyword Research | | RankStealer0 -
Keyword analysis ways to improve it
I am aways being my worst critique and constantly looking to improve. Thats how you become a winner right ! something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by. Thanks in advance.
Keyword Research | | onlinemediadirect1