Help. Recently my organic traffic has dropped 40%. Any advice / ideas?
-
Lately my organic traffic has dropped significantly as well as my adsense revenue. The moz report says, for example, my traffic is down 40%, but I a still #1 for that keyword.
Also, in the last week, suddenly my number of indexed pages doubled. We had done some page rewriting and maybe messed that up. We've fixed that though. Webmaster tools is still picking up all of our old pages and the new ones.
Background:
- We recently launched our new responsive website in March.
- March income was about the same as February.
- April dropped off suddenly (maybe late march - no sure)
- When we changed site, we did do 301's for all the old pages to the new ones
Any ideas or advice as to why my traffic and revenue has dropped off so sharply? Never submitted questions before - not sure if I am supposed to put urls here so if you just google Home Spelling Words - that's my website. Thanks everyone!!!
-
Kimberly
Here's a little more background straight from Google on "duplicate content" - http://www.thesempost.com/duplicate-content-penalty-exception/
-
Kimberly
You're welcome. To clarify, there is no duplicate content penalty for this. It just means Google can't crawl your site as efficiently and also might not pass link value (page authority) to all the pages as strongly as they might otherwise.
This article is pretty advanced, but explains the idea of crawl optimization really well.
-
I think this is the problem! I checked and found that Google thinks I have double the pages now. Maybe they are thinking I have duplicate content. I will fix this asap. THANK YOU!!!
"Internally, you should also avoid linking to 301 redirects. Link straight to your final URL. For example you link to http://www.homespellingwords.com/About (capitol A) but it redirects to http://www.homespellingwords.com/about (lowercase a). This hurts crawl efficiency and reduces how link authority flows through the site. This happens a LOT on your site, so update all your links,"
-
I agree, Easter weekend was quiet for us as well. Starting to pick up again now though.
-
Hi Kimberly
I don't think Google did anything to purposely hurt the site. The AdWords and Organic search depts are really huge in themselves, and I don't think there is much cross-conversation there. What sort of quality scores are you getting from AdWords for your pages? Are they good?
Bounce rate is a weird metric. A lower bounce rate could be bad too, because users are maybe not easily finding what they want on the landing page and are forced to click around.
Definitely play with the ads. Keep specific notes about what you change and when. And keep in mind, it may take some time (weeks) to reflect in any ranking change.
You should also make a proper 404 page in the template/design of your site - it's just the default server message. These sort of things help show Google you are a responsible site owner
Internally, you should also avoid linking to 301 redirects. Link straight to your final URL. For example you link to http://www.homespellingwords.com/About (capitol A) but it redirects to http://www.homespellingwords.com/about (lowercase a). This hurts crawl efficiency and reduces how link authority flows through the site. This happens a LOT on your site, so update all your links
-
Thanks. That's good information. I have to say, I really dislike the huge ad on the right. I kept getting emails from Google saying that I don't have enough ads and that they should be bigger. So, I gave in and put bigger ads and three per page as they suggested.
I did actually move the main ad down a bit below copy, which it used to be right up top before any copy. I also removed an anchored ad in mobile that sat at the bottom of the page no matter what.
Is it possible that Google asked me to do something (more and bigger ads) and then punished me for it?
My bounce rate is lower than it has ever been so I don't think users are put off. I'm sure some of my problem is ad blockers and lower click through on mobile ads as mobile traffic increases - but that is not my immediate problem - that's a long slow decline of income.
I think I will play with the ads and also see about the new information on adsense about how much ad is visible as I am sure that will have an impact on future revenue too.
-
I agree. I checked and found that I got much less traffic than last year though. Thanks for answering! My traffic really dies on holidays.
-
My initial thought is "ads above the fold". It's hard to tell in Archive.org's archive of your old design, but it looks like ad space increased a lot on the new site? You have the block on the left which kind of interferes with the content, as well as the banner ad on the right which is pretty large (but doesn't distract from the content much).
Plus these ads are not just on the homepage, they are on the inner content pages as well.
They way Matt Cutts explained "ads above the fold" - it's not so much you need to cut down the pixel size of ads, but make sure not ALL your pages have too many ads - so only make a %% of pages on your site have ads, and some not.
I would play with how ads are appearing on the site to begin with.
Your issue does not sound like a migration error, because that is usually immediate. This sounds like something Google takes a little longer to process (page layout / design, user metrics, ads etc).
-
I work for a UK company, and by the looks of things the school holidays and easter played a part in the slight traffic drop for us.
-
I guess that would at least make me feel better in that it's not something I did wrong. Thanks for responding. I feel like my site became invisible. I hope traffic comes back!
-
Thanks for your help. My url is www.HomeSpellingWords.com. I've been tracking my ranks in Moz and it seems like my site is getting a little better every week. However, my page views are steadily dropping, while my rank remains the same or better. The CTR for ads has not changed much. It's almost like I'm ranked but invisible? Anyway, I rank fairly well for many good keywords like spelling words, 1st grade spelling words, 2nd grade...etc and so forth. I've never done any kind of strange link building - was too busy and maybe too lazy.
When I think about this problem, it seems like I'm there (ranked) but invisible???
I need to get an imgur account - will upload images if I can find some that make sense.
-
Interestingly, our site traffic is down ~ 25% in the past 3 weeks as well, with no loss in keyword rankings. We are presently assuming that it has something to do with Google's removal of the separators from between paid ads and organic search results.
Just something to think about ...
-
Hi Kimberly, welcome to the forum, and thanks for your question! Yes, a URL would be very helpful, as would any relevant screenshots of analytics.
Christy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento Duplicate Content help!
How can I remove the duplicate page content in my Magento store from being read as duplicate. I added the Magento robots file that i have used on many stores and it keeps giving us errors. Also we have enabled the canonical links in magento admin I am getting 3616 errors and can't seem to get around it .. any suggestions?
Technical SEO | | adamxj20 -
PageRank from 5 to N/A
Hi there, I do SEO for .. and it's a great site with all very valuable (and unique) information and resources. It was previously a PageRank 5 but recently (in the past week) it has gone to PR N/A across the entire website. The website is still being indexed in Google and our rankings are still the same. And although I'm aware PageRank means very little these days, I'm a little concerned this may be the start for a decrease in rankings due to something being wrong on the website. Have other people seen this? Would love some input in case you see something that I'm not or what may be causing the issue. Thank you for you time.
Technical SEO | | kymodo0 -
Traffic drop with no explaination
Hello Everyone, I made a post a few months ago about one of my sites, Poker On A Mac dropping off the face of google. I found out that it was hacked, and redirecting traffic from google to other, pharmacy websites. Doing some research, I found out it was the WordPress PharmaHack, and we ended up recovering from it. Now, since October 23rd traffic has went down again mainly organic traffic, I tried to see if it was hacked again, with the same thing and their was nothing I noticed. I was wondering if anyone could give me any insights as to why this happened? Thanks Zach CwFda.png
Technical SEO | | Zachary_Russell0 -
Directing traffic to subdomain
Hi everyone, For this question, please note that we will be directing traffic using a load balancer (an Amazon ELB, to be specific) rather than using a 301 redirect. The question: Will the SEO ranking of links to pages be negatively impacted by directing traffic to servers with a different hostname (or subdomain) within mycompany.com? For example, we would like to have www.mycompany.com load balanced between host1.mycompany.com and host2.mycompany.com. Many thanks for your input! Jay
Technical SEO | | SeoExpansion0 -
Should I ping Each New Article And How Will It Help Me
Hi I am looking for advice to get my new articles out there and my news stories. I would like to know if i should ping my articles and news stories each time i write a new one and if so which ping services do you recommend and what do they really do. Can anyone recommend any other services that i could use to promote my new articles and news stories to gain more traffic. Many thanks
Technical SEO | | ClaireH-1848861 -
Seek help correcting large number of 404 errors generated, 95% traffic halt
Hi, The following GWT screen tells a bit of the story: site: http://bit.ly/mrgdD0 http://www.diigo.com/item/image/1dbpl/wrbp On about Feb 8 I decided to fix a large number of 'duplicate title' warnings being reported in GWT "HTML Suggestions" -- these were for URLs which differed only in parameter case, and which had Canonical tags, but were still reported as dups in GWT. My traffic had been steady at about 1000 clicks/day. At midnight on 2/10, google traffic completely halted, down to 11 clicks/day. I submitted a recon request and was told 'no manual penalty' Also, the 'sitemap' indexes in GWT showed 'pending' for 24x7 starting then. By about the 18th, the 'duplicate titles' count dropped to about 600 or so... the next day traffic hopped right back to about 800 clicks/day - for a week - then stopped again, down to 10/day, a week later, on the 26th. I then noticed that GWT was reporting 20K page-not found errors - this has now grown to 35K such errors! I realized that bogus internal links were being generated as I failed to disable the PHP warning messages.... so I disabled PHP warnings and fixed what I thought was the source of the errors. However, the not-found count continues to climb -- and I don't know where these bad internal links are coming from, because the GWT report lists these link sources as 'unavailable'. I'v been through a similar problem last year and it took months (4) for google to digest all the bogus pages ad recover. If I have to wait that long again I will lose much $$. Assuming that the large number of 404 internal errors is the reason for the sudden shutoff... How can I a) verify the source of these internal links, given that google says the source pages are 'unavailable'.. Most critically, how can I do a 'RESET" and have google re-spider my site -- or block the signature of these URLs in order to get rid of these errors ASAP?? thanks
Technical SEO | | mantucket0 -
The best way to organize a gallery for SEO?
I need to redo the following gallery
Technical SEO | | UnderRugSwept
http://goo.gl/PFvjE
because besides the fact that it looks ugly, it's an SEO mess. Since all the pages are comprised of images, and the only text is the navigation, I'm getting duplicate content issues. I tried adding a little paragraph of text on some of the pages, but this thing needs a total revamp. My main question is this: is that menu being repeated on all the pages really a good thing? What good is it to, say, on the fire patches page, to have a menu that includes all these keywords for sports patches? Would it be better to just have a main gallery page that lists the main patch types: applique, motorcycle, Scouting, ect, and then once you get to that page, list all the different sub categories?0 -
Several Keywords Dropped Completely
On December 14th one of my sites dropped completely for multiple keywords. I cannot figure out why this happened. I have been adding content more in the past few months than ever before... www.howtomac.com is the website I am attaching a few webmasters screenshots so you can see the drop. Any help is much appreciated. htm-webmasters-0.jpg
Technical SEO | | 38wesley1