Difference between Searches and Impressions
-
I've been using the Bing Ad Intelligence tool (which is great!), but I'm confused about one of the metrics and even the Microsoft customer support guy wasn't too clear.
I search on "wills and trusts" and I get results that say there are 2,347 searches, and 7,228 impressions. How can there be more (ad) impressions than there were searches? If it was 5 searches and 1 impression, I'd assume that meant an ad didn't appear for all the searches. Makes sense. But 1 search and 2 impressions ... how does that happen?
Appreciate any help, probably a dumb question but has me puzzled. Also, I hope non-Moz tool questions are appropriate.
Thanks!
-
I think it has something to do with keyword match types (it's the same thing as with google adwords) - http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50822/what-are-keyword-match-types-and-how-do-i-use-them
-
I don't do a ton of Bing ad work so this may be incorrect but the way I understand it is that you're selling the total number of ads that appeared (impressions.)
So if one search for wills returns 4 ads on the side, that's 1 search, 4 impressions.
Yours shows about 1 search per 3.1 impressions. That sounds like my understanding of this would be correct but again, this is my understanding. I'm not 100% sure.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain and urls aren't showing up in Google search
Hi, Moz community, I hope you are staying safe, I have been trying to search our website in Google by using the whole domain name, but it's not showing up. For example: https://www.example.com/
Competitive Research | | ksmith88
https://www.example.com/inner-page.html
Or if search brand name: Example, doesn't come up But when I try example.com, it comes up along with other pages. Neither the inner pages are being come up in the search nor the home page with https://www.example.com. I have checked with Site:example.com, it is showing all the pages, but it is weird on the other hand that it is not visible in the search, what could be the reason? Any tool to check it? I thought it was because of the latest core update from Google. But, there are many keywords in the rankings, so I am sure the website hasn't been impacted. I checked penalties or issues through many tools and even in the search console, everything is fine. Any help would be appreciated.1 -
Methods for estimating competitor website traffic from natural search
Hi all, I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords. I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this? Any other methods out there? Thanks, Elias
Competitive Research | | A_Q0 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
Google locations question for organic search...
If you set your Google location to "Dallas, TX" and you do a search for "web design dallas", my client shows up #4. If you change your google location to anywhere else in the US, he is #1. How can I be #1 in Dallas and the US? (My client is not really in Dallas but I didn't want to give away the city, their site, etc)
Competitive Research | | trollo0 -
How does Google decide whether a Google News box appears in organic search results?
How does Google decide whether a Google News box appears in organic search results? A list of any specific factors, if known, would be very helpful.
Competitive Research | | pathjoy0 -
Linkdomain google searches
I am watching a SEOmoz webinar: Future of Link Building.At 13 minutes into the move an example search is shown where the search term is linkdomain:seomoz.org -seomoz. Rand explains this search will show the results of all pages which mention seomoz.org but do not offer a followed link. I tried that search for one of my sites: linkdomain:www.terapvp.com -terapvp. It doesn't work at all. It shows a list of sites discussing "tera pvp", none of which have links to me at all. That leads to two questions: how does the linkdomain: query work? how would I ask Google to show a results page of sites with nofollow links and/or citations to my site?
Competitive Research | | RyanKent1