Campaign Tagging (Medium) for Paid Social
-
If we tag our paid social links with medium=cpc, will that traffic and conversions rollup under social or paid search in the channel reports?
The other option we're considering is tagging with medium=social.
Thanks,
Greg -
Yes, thanks. We've also alked to a few campaign managers that work for agencies doing B2B (which is what we are), and we've decided to tag those links with medium=display. These would be for the ads appearing in the right column of most social sites (not the sponsored ones in newsfeeds).
-
Hi,
Medium = What broad marketing channels are you using?
In your case if you select medium = cpc traffic & conversion will roll up under paid search.
Yes you are right medium should be social in your case.
Hope this helps
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Shopping Campaigns
We have noticed a noticable (typo correction) drop in Adword sales since switching to the new Google Shopping Campaigns in Google Adwords. I have just posted a comment to a Fellow Mozzer on here, as this reflects in his question too. Has anyone else noticed this?
Paid Search Marketing | | BruceA0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
G Analytics Appears to Show Bing but not Yahoo Paid Traffic
I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?
Paid Search Marketing | | khi50 -
Can I auto tag my unbounce campaign?
Hi Mozzers, We are running ads for a client and we're using unbounce for landing page creation. Google Adwords is the main ad platform we are using right now. When you click on the ad you land on a subdomain (subdomain.Sitename.com) and you can click on Apply which lands on the form Page of the client's site(www.sitename.com). The campaign has been auto tagged but haven't seen any data which is probably because of the subdomain unbounce page. Do you think there is a way to track unbounce via auto tagging or my only solution will be setting up manual tagging? Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
How Do You Remove the "Google Site Stats" Tag from a Conversion Page
Our company does not want it up there. Is there a way to remove it without have to change the conversion tracking code? It's quite a pain given our internal processes to overhaul many conversion codes. Is there an easy way to do this so that we can simply remove the tag?
Paid Search Marketing | | CSawatzky0 -
Social Ad Extensions
Hello everyone. I was recently reviewing the potential of social extensions for PPC ads. Can this extension include a snapshot of Google places reviews? Have your found that using social extensions increase click through rate? Thanks
Paid Search Marketing | | PeteW0 -
What to do about bad links from Social Media Bookmarking
I'm still relatively new to SEO, so this site has been super helpful but I've hit a wall. My predecessor at my new(ish) job left me with a site that has been hit pretty hard by Penguin. I've been working at establishing all the bad links, and there are a lot. One of the things that I have found is that at some point a Social Bookmarking scheme has been run and there are a huge number of links (all with spun content) on low quality sites. I don't think there is any value in them and at the moment they are ranking so badly that I really don't care if a couple of them do have value, I'd rather start again - changing the urls etc is not an option 😛 I can't remove these links so about the best that I can do is to 'bury' them but of course this doesn't mean they disappear. Is this worth doing? Does anybody have any better suggestions?
Paid Search Marketing | | lemonz0 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0