Domain name suffix impact on SEO
-
Hello there,
We are about to launch a new website and were wondering what impact a specific suffix would have from an SEO point of view.
We were thinking about going for a domain which ends in .london as oppose to .com
We are based in London and sell world wide via our website.
We are suggesting www.domain.london as oppose to www.domain.com
I would appreciate your views...
Thanks
-
Hi,
Matt is very rightly said "If you want to sell worldwide, I wouldn't use .london extension" . Apart from that Matt cutts said in 2012
"Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings."
Hope that helps
Thanks
-
To add to Matt's good earlier response, the TLD extension that you use (.com, .net, .info) will have a minimal impact on your ability to rank well and the site's overall SEO. For ranking specific websites in specific countries (and regions like London etc), Google looks at a bunch of more important factors, such as server location, schema, hreflang setup, citations, NAPs and so on.
-
If you want to sell worldwide, I wouldn't use .london extension. This extension specifically tells Google (and buyers) that you are local to London. Sometimes I understand why Aussies or Americans would order from .co.uk but usually only if it's our last choice, honestly. So why would we order from a .london if there's ANY other choice?
You could run a .com or .net as your main domain and then run .london geotargeted to your UK audience. I think it's a mistake to use it globally.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same brand but different domains and TLDs, What could be affect on SEO?
I am not sure, if i have a valid question to ask, but i am a bit stuck.
Intermediate & Advanced SEO | | Mustansar
We just got a campaign from one client. Its automotive brand offering the same (classified) services to buy and sell used car on their sites. The issue is the have different domains, which is obvious based on which country they are however issue is those domains are not consistent match as a brand. ie www.mtmotorslab.co.uk
www.mtmotors.co.za
www.motortrader.com.pk
www.motortrader.in
www.mtmotors.com.au my question is here, how could it impact our seo efforts or any such effort to establish a strong brand with this sort situation of different tld as well as different domain under same umbrella. Many Thanks0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
When migrating website platforms but keeping the domain name how best do we add the new site to google webmaster tools? Best redirect practices?
We are moving from BigCommerce to Shopify but maintaining our domain name and need to make sure that all links redirect to their corresponding links. We understand the nature of 301s and are fine with that, but when it comes to adding the site to google webmaster tools, not losing link juice and the change of address tool we are kind of lost. Any advice would be most welcome. Thank you so much in advance!
Intermediate & Advanced SEO | | WNL0 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1 -
Domain buying
hello Mozzers - a bit shout out to all of you. Question - I have a 3 keyword, and the domain is available - the only thing is it has a hyphen example: black-book-covers.com Is it worth getting this domain? There is a fair amount of traffic to this domain. Thank you all - we love you, Best, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Improve Domain Trust
Hey there, I need to improve the Domain trust of my website. I've seen the blogitems of Rand but I still have questions. If I want to increase the Domain Trust..I "simpely" have to get links from websites with a high Domain Trust. This will eventually improve my Domain trust. But what are the effects if I do this by reciprocal linking. Does this eliminates the trust that comes from the other website.
Intermediate & Advanced SEO | | PlusPort1 -
Redirecting Powerful Domains
What do you do if you have a client that never implemented a 301 redirect on their domain? For example here are the OSE stats for the URLs; http://url.com PA: 48 DA: 50 LRD: 65 TL: 1,084 FB: 178 FB: 14 T:5 http://www.url.com PA: 51 DA: 50 LRD: 165 TL: 2,271 FB: 178 FB: 14 T:5 G+1:3 My first instincts are to redirect the first one to the second one, but is it too late for that? Will that screw up all of their established stats? Any input or examples of past experiences with this would be great.
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
301 from penalized domain to new domain
I have a client whose site isn't necessarily penalized since they still show for many terms in the SERPS, however at one point they did an xrummer blast of 13,000 links for two anchor texts they were trying to rank for. They have purchased a new domain and have gone white hat and want to 301 some of the old site to the new purely for the users sake so past visitors still find them at t the new location. Will creating 301 redirects pass on to the new domain any bad Karma from the old one in Google's eyes? Thanks for the help.
Intermediate & Advanced SEO | | JoshGill270