Implementation of structured data = a significant drop in positions in the results
-
Hi friends,
In one of our websites (ecommerce) with the implementation of structured data we noticed a significant drop in positions in the results.
Does anyone have a similar experience?Thanks...
-
A clarifying question: Is this one page we are talking about, multiple pages, or an entire site?
-
I would say that you have either made and error or it is coincidence.
BUT there is one other possibility, imagine google sees your site is about The Rolling Stones, it has the words rolling, stones, rock , but you then mark it up as a site about geology, the search engine may no longer rank you for the musical rolling stones.
In your case it could be more subtle than that but you get my meaning -
Hi Patrick;
We work with a large number of pages and structured data usually mean an improvement of positions.
With the affected page we have made all the checks and everything works properly.
We are noticing a fall from the day structured data appeared in SERP ... is a coincidence?Thanks
-
Hi there
That actually sounds backwards - Schema usually helps increase rankings.
I would run your pages through the Google Testing Tool and make sure everything is implemented correctly. I would also make sure that you didn't inadvertently delete content or something that your pages need.
How long after you implemented the Schema did rankings drop? Is the drop limited to the pages with Schema or the entire site?
Let me know, would love to help!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question About Permalink Showing Up in Search Results
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions. https://screencast.com/t/fyFyNaWayajx
Intermediate & Advanced SEO | | LindsayE0 -
Question about structuring @id schema tags
We are using JSON-LD to apply schema. My colleague had question about applying @id tags in the schema parent lists: While implementing schema, we've included @id as a parameter to both the "list" child of "ListItem" of a "BreadcrumbList" - on the same schema, we've added an @id parameter to mainContentOfPage and both @id parameters are set to the pages URL. Having this @id in both places is giving schema checker results that have the child elements of "mainContentOfPage" appearing under the "list" item. Questions: is this good or bad? Where should @id be used? What should @id be set to? Thanks for the insight!
Intermediate & Advanced SEO | | RosemaryB0 -
Organic keywords have dropped significantly in a short time period when relaunching site, but all 301 redirects are working properly.
We redesigned a site and relaunched it on the same domain. All 301 redirects were completed and are working properly. Around the same time, they fired an seo company who was published inbound links to their site on spammy directories (and this was during the same time period that Google's Hummingbird algorithm change took place). After the website relaunch, their keyword rankings fell off dramatically; and in all of our research, we're not seeing what has caused this issue. I'm not seeing any red flags in their moz reports or even in their google analytics traffic; but organic keywords are way down, and now leads from organic traffic are also way down. Help??
Intermediate & Advanced SEO | | grapevinemktg0 -
Authorship, SEO and implementation at an institutional level
Hi Everyone, Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization? Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post. Thanks Carla
Intermediate & Advanced SEO | | Carla_Dawson0 -
Changing Structure of Links... Yay or Nay?
Hello there,
Intermediate & Advanced SEO | | NikitaG
My site: MigrationLawyers.co.za was made with no sub structure.
It has no categories, and no child pages, all the pages are simply added to the end of the URL.
Sometimes this results in a rather lengthy URL like:
**/Immigration-Permanent-Residence-Work-Permit-South-**Africa
I was hoping to arrange the pages a bit into a logical, parented structure that looks more like:
**/Immigration/Permanent-Residence/Work-Permit-South-**Africa I would have parented pages, making up the same pretty much URL Now the Questions:
Is it worth it?
Will google read my parented URL with all the keywords, or only the page's keywords?
What should I expect to see from google?
Will my SERPs be all messed up? I will, without doubt, 301 redirect all the old URLs to the new parented ones. Any advice would be great,
Thanks,
Nikita0 -
Serp and visitor is dropping everyday, Any suggestion?
Hello, My site was getting 1500-2500 visitor and the serp rank was very good, position 2nd to 4th. But now rank is dropping day by day and also the visitor. Its my present serp http://goo.gl/vHB6o and my site URL is secretlovemessages.com Can anyone suggest me whats am i doing wrong and what should i do to get a concreate serp and steady visitor. Thanks to all
Intermediate & Advanced SEO | | purplerimon0 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Proper CDN Implementation
I am working with a site that is using the Cloudflare CDN to deliver their images. The problem is that the URLs for the images are all cloudflare URLs (cloudflare.com/example-filename.png). We want to use a cname to change the image URLs to be on a subdomain of their site to take advantage of the SEO strength. Currently, they get a high percentage of traffic from image search and Google is directing users to their site when returning images hosted on Cloudflare, so I am apprehensive about making changes. I'm curious if anyone has any experience with this or has any insight on how Google will handle it. Will the longer term benefits out way any short term drop in traffic from image search? WIll there be a drop in image search? Any thoughts or experiences are appreciated. Thanks in advance.
Intermediate & Advanced SEO | | highlyrelevant1