Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
-
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
-
Hi seequs, to complement Cyrus answer, here is an explanation of Matt Cutts related to your question. https://www.youtube.com/watch?v=CgBw9tbAQhU. And if you think about it, it wouldn't be fair since not everyone uses Google Analytics.
About the spam harming your site, if we talk about ghost spam there is nothing to worry(except for your data of course) since there is not real interaction with the spam and any of your pages, it all happens in GA. On the other hand, Crawler Spam does access your site, and it uses your resources, although is nothing to be alarmed since visits from this type of spam are less frequent than ghosts.
If you want to fully block crawlers you can do it by adding some lines to your .htaccess file, like this
STOP REFERRER SPAM
RewriteCond %{HTTP_REFERER} semalt.com [NC,OR]
RewriteCond %{HTTP_REFERER} buttons-for-website.com [NC]
RewriteRule .* - [F]It seems that the problem with the spam is not that simple. For what I understand they are preparing a guide. In the meantime, if you are not already using a filter based on valid hostnames, I recommend you to do it, one filter, and you will forget about the ghost spam. You can find more information about this solution here
Hope it helps,
-
Short answer: no (or at least, very unlikely)
Google publicly states they don't pull data form inside GA, and realistically they don't need to. They are only concerned about the performance of their search results, and how that traffic responds to individual results. They also have no reason to lie about not using GA data, as there are so many other sources of information that are better.
"And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?"
Great question! Hopefully soon.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Fluctuation on "Canvas Prints" keyword in google.co.uk
Hello Moz We are struggling for "canvas prints" ranking in google.co.uk since last 2 years. every time in SERP my webpage has been changed. i want to rank this URL on this particular keyword - "canvas prints" Can you tell me why my page has been fluctuate every time in SERP's. mtwpvf
White Hat / Black Hat SEO | | CommercePundit1 -
Reducing Spam Flags
I have a personal site that is pretty strong (35 DA) likely from the fact that I have had it for so damn long (like. . . 15 years). So, since it's my own site of course I used it to link to my business site. Sadly, it looks like that site has "five spam flags" . . . which is ironic since it's totally legit. Anyway, what can I do to reduce spam flags? It mentions "low trust", small proportion of branded links, and "large site with few links". Pretty sure it's not the latter, since the site is just a wordpress site I use to share some of my music. (www.damonsongs.net in case anyone wants to hear it . . . ). So. . . 1) can I do much of anything to legitimze the site and 2) am I better off removing the site link I am trying to promote? Insights welcome!
White Hat / Black Hat SEO | | damon12120 -
How can I 100% safe get some of my keywords ranking on second & third page?
Hi, I want to know how can I rank some of my keywords which are in the second and third page on google on page one 100% save, so it will pass all penguin, pandas etc as quick as possible? Kind Regards
White Hat / Black Hat SEO | | rodica70 -
Does the Traffic boost SEO/SERP ranks?
Hello, I know a guy that sells Organic traffic, bought 10k from him, will this help me to bost google seo ranks? Attached a screenshoot thank you!
White Hat / Black Hat SEO | | 7liberty0 -
Article pages not ranking as well as they should
Hello, Our articles here are not ranking as strongly as they should. Could you take a look and tell me why? When I search for the exact article title we do not come up. We used to. Note our sitewide footer links to some articles in case that's the problem, but even articles not in the footer links aren't performing.
White Hat / Black Hat SEO | | BobGW0 -
Some pages of my website http://goo.gl/1vGZv stopped crawling in Google
hi , i have 5 years old website and some page of my website http://goo.gl/1vGZv stopped indexing in Google . I have asked Google webmaster to remove low quality link via disavow tool . What to do ?
White Hat / Black Hat SEO | | unitedworld0 -
I think my site is affected by a Google glitch...or something
Although google told me No manual spam actions found i had not received an unnatural link request notice i figured it would be a good idea to clean these up so i did. So i have submitted 3 reconsideration requests from google. They all came back with the same response: No manual spam actions found. I really doubt that anyone at google really checked those out.You will notice that i don't even appear on page 1-10 at all...its clearly google filtering the site out from the results(except for my brand terms), but i have no idea what for.What do you guys think it is? If you see anythign let me know so i can have it fixed.This has been going on for 2 months now...my company has been around for a long time...i dont understand why suddenly im not showing up in searches for the keyword si used to rank for...
White Hat / Black Hat SEO | | CMTM0 -
Passing page rank with frames - Is this within Google Guidelines?
It appears this site is gaming Google for better rankings. I haven't seen a site do it this before way before. Can you tell me what enables this to get such good rankings, and whether what they are doing is legitimate? The site is http://gorillamikes.com/ Earlier this year this site didn't show up in the rankings for terms like "Cincinnati tree removal" and"tree trimming Cincinnati" etc. The last few months they have been ranking #1 or #2 for these terms. The site has a huge disparity in MozRank (8, very low) vs. Page Rank (6, high). The only links to this page come from the BBB. However, when you look at the source code you find 100% of what is displayed on the site comes from a page on another site via a frame. The content is here: http://s87121255.onlinehome.us/hosting/gorillamikes/ When I go to onlinehome.us I'm redirected to http://www.1and1.com/. I'm only speculating, but my guess is onlinehome.us has a high page rank that it is passing to http://gorillamikes.com/, enabling Gorilla Mikes to achieve PR of 6. Does this make sense? In addition, the content is over optimized for the above terms (they use "Cincinnati (Cincinnat, OH)" in the first three H2 tags on the page. And all of the top menu links result in 404 errors. Are the tactics this site is using legitimate? It appears that everything they're doing is designed to improve search results, and not in ways that are helpful to users. What do you think?
White Hat / Black Hat SEO | | valkyrk0