Strong Site, Pages, Ranking Low
-
Hey Mozers
This is a question which has been bugging me for a while now
I have an authority site in my niche which has a stronger DA than pretty well every competitor, but certain sections of the site underperform.
For instance, when you search for 'Jerusalem Dead Sea tour', my item, http://www.touristisrael.com/tours/jerusalem-dead-sea-day-tour/ does not appear in the first few pages. I have a page that appears on the first page, but it is less relevant than this product page. This is an example, there are tens of cases like this.
So the question is, am I signalling to Google not to rank these pages, and is there something I'm missing with regards to strengthening product pages in this tour section?
Thanks
-
Thanks for the answer, Miriam.
So in that case, the original question still stands..
-
Hey Ben -
That's right - Local SEO is going to based around where your offices are physically located; not tourist destinations you feature. So, local rankings will only be for your offices. Visibility for your destinations will need to attained via organic SEO or PPC.
-
Hey Patrick
Thanks it totally does make sense, and I really appreciate the detailed answer.
One question though is that for tours in particular, local SEO seems to somehow be a little contradictory to me. Because I will optimize to my location, which is an office, but not a place that any of my customers ever come to, because they are all traveling on transport to different destinations. So in other words local SEO is going to strengthen me in Tel Aviv, for instance where my office is, but not at the Dead Sea which is what my users are searching for. Maybe I'm short-sighted, but I'd love to hear what you think?
Thanks a lot
-
Hi there
When I conduct searches based around your website and the topics, most of your competitors are doing a fantastic job of local SEO. They have verified listings for Google My Business and are doing a great job of showing Google their relevance to the area. Here's how my search appears.
What I would focus on is making sure your content and onsite SEO is relevant to the searches that users are searching. Really understand your user and what they would want out of their searches.
I would also take a look at the following resources:
Why Good Unique Content Needs to Die
Why We Can't Do Keyword Research Like It's 2010These resources will help you analyze your audience, their searches, the kind of content that ranks for what you need to rank for, and how to prioritize it. It's a great mix of looking at your personas and competitive analysis to guide your focus. You can also look into doing a content audit to see if you can consolidate, update, or remove pages; that way you shed fat or group related pages if needed.
I would start there. Let me know if this makes sense or if I am not answering your question - good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Why is my website not ranking? Has A grade on-site from Moz.
I have a website that I am trying to get to up the SERPs. However the site isn't appearing in the search - even when I search for the business name. The site is http://www.jl-engineering.com/ The keyword targeted is DPF Cleaning. Could anyone explain to me why the site isn't showing at all - and how to fix this? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
What happens when I redirect an entire site to an established page on another site?
Hi There, I have a website which is dedicated to selling ONE product (in different forms) or my main brand site. It is branded similarly, targets similar keywords, and gets some traffic which convert to leads. Additionally, the auxiliary site has a Google Rank 2 in its own right. I am thinking of consolidating this "auxillary" site to the specific product page on my main site. The reason I am considering doing this is to give a "boost" to the main product page on our main site which has many core keywords sitting with SERP ranking of between 11-20 (so not in first 10) Because this auxiliary site it gets traffic and leads in its own right, I don't want this to be to the detriment of my leads overall. Question is - if I 301 redirect the entire domain from my auxillary site to the equivalent product on my main site am I likely to see a large "boost" to that product page? (i.e. will I likely see my ranking rise from 11 - 20 significantly)
Intermediate & Advanced SEO | | love-seo-goodness0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640