Is my plan the right plan? - What do you suggest/do?
-
When trying to rank a page high for a certain keyword, I usually go by the following plan.
1. Focus on on-Page SEO. Title tags, webpage URL, unique quality content. In other words, make the page the best you can for the user using the keyword you want to rank for.
2. Promote the page via social media.
3. Try to link build to the page. Contact high-quality sites and have them try to link to your page.
I was wondering if I am missing any steps, or do you use other methods when trying to rank for a certain keyword?
-
Hi there
I would say your plan is pretty fundamentally solid. Moz offers some great resources:
The Beginner's Guide to SEO
The Beginner's Guide to Link Building
The Beginner's Guide to Social Media Moz AcademyAll of the above will help you build a solid foundation with your SEO, link building, and social media. A lot of this comes down to knowing what your audience is searching for, what kind of content they like, and where to find them. If you can nail all of that down, you're golden.
You're providing value to your audience with great content, and that's when people want to link to you - when they see you're providing REAL value to your industry or niche. It all comes down to research and aligning your business goals with your audience goals - take the time now to get a good gameplan going by learning as much as you can, test it, and tweak as needed.
Hope this all helps! Good luck!
-
Hi,
I would suggest having a read of this: https://mza.seotoolninja.com/beginners-guide-to-seo. It provides a wealth of information.
Focus very heavily on content and usability and perform internal linking as well. This is great for showing Google which are your important pages.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding 1M (legitimate/correct) internal backlinks to an orphan page trip algo penalty?
We have a massive long tail user generated gamification strategy that has worked really well. Because of that success we haven't really been paying enough attention to SEO and in looking around caught some glaring issues. The section of our site that works as long tail goes from overview page > first classification > sub classification > specific long tail term page. Looks like we were relying on google to crawl/use forms to go from our overview page to the first classification BUT those resulting pages were orphaned - so www.mysite.com/product/category_1 defaulted back to the search page creating duplicate issues. www.mysite.com/product/category_1 and www.mysite.com/product/category_2 and www.mysite.com/product/category_3 all had duplicate content as they all reverted to the overview page. It's clear we need to make an actual breadcrumb trail and proper site taxonomy/linkage. I'm wanting to do this on just this one area first, but it's a big section with over 3M indexed "specific long tail term pages". I want to just add a simple breadcurmb trail in a sub navigation menu but doing so will literally create millions of new internal backlinks from specific term pages to their sub & parent category pages. Although we're missing the intermediary category breadcrumbs, we did have a breadcrumb coming back to the main overview page - that was tagged nofollow. So now I'm contemplating adding millions of (proper) backlinks and removing a nofollow tag from another million internal back links. All of this seems in line with "best practices" but what I have not been able to determine is if there is a proper/better way to roll these changes out so as to not trigger an algorithm penalty. I am also reticent about making too many changes too quickly but these are SEO 101 basics that need to be rectified. Is it a mistake to make good improvements too quickly? Thanks!
On-Page Optimization | | DrewProZ1 -
SERP Hijacking/Content Theft/ 302 Redirect?
Sorry for the second post, thought this should have it's own. Here is the problem I am facing amongst many others. Let's take the search term "Air Jordan Release Dates 2017" and place it into Google Search. Here is a link:
On-Page Optimization | | SneakerFiles
https://www.google.com/#q=air+jordan+release+dates+2017 Towards the bottom of the page, you will see a website that has SneakerFiles (my website) in the title. The exact title is: Air Jordan Release Dates 2016, 2017 | SneakerFiles - Osce Now, this is my content, but not my website. For some reason, Google thinks this is my site. If you click on the link in search, it automatically redirects you to another page (maybe 302 redirect), but in the cache you can see it's mine:
http://webcache.googleusercontent.com/search?q=cache:qrVEUDE1t48J:www.osce.gob.pe/take_p_firm.asp%3F+&cd=8&hl=en&ct=clnk&gl=us I have blocked the websites IP, disallowed my style.css to be used so it just shows a links without the style, still nothing. I have submitted multiple google spam reports as well as feedback from search. At times, my page will return to the search but it gets replaced by this website. I even filed a DMCA with Google, they declined it. I reached out to their Host and Domain register multiple times, never got a response. The sad part about this, it's happening for other keywords, for example if you search "KD 9 Colorways", the first result is for my website but on another domain name (my website does rank 3rd for a different Tag page). The page I worked hard on keeping up to date. I did notice this bit of javascript from the cloaked/hacked/serp hijacking website: I disabled iFrames...(think this helps) so not sure how they are doing this. Any help would be greatly appreciated. Note: I am using Wordpress if that means anything.0 -
How do you find domains with good PA/DA?
I am looking for a domain with a good PA/DA but I cant find a list of relevant domains that are decent. Does anyone know any website that can be used to make the search a bit easier?
On-Page Optimization | | trobs24680 -
Duplicate Title Tags/Meta Tags for Website with Multiple Locations
I currently have an insurance website that has over 40 offices in Ontario. The site also provides online quoting.
On-Page Optimization | | MainstreamMktg
In some of our programming, we have implemented variables in the URLS that will allow the quotes to go to the specific city offices - the issue I am having is that the quote in itself is the same quote form (same title, same meta) because it's technically one page on the website. We did it this way to avoid having to update 40 forms if a field on the form were to change. Is there any way I can relieve my site of this duplicate title tag/meta tag issue? Any insight would be really appreciated - thanks so much!0 -
Best way to move traffic/juice from one page to another?
I’ve got some pages that provide information on some companies in my website topic space, and also corresponding pages that allow users to rate and review those companies. So, for example: Company A information Company A reviews Company B information Company B reviews Google searches for “Company A” or “Company B” generally result in my information page ranking #2 behind the actual company’s website, and the reviews page ranking #3. (Probably not good to have two pages ranking for the same keyword in positions 2 and 3). The information pages do very well in Adsense while the review pages do not. The review pages have always had comments open for reviews, and I’ve just recently opened the information pages to comments. This has resulted in less of a need for the reviews pages as the comments on the Information pages are now serving the same purpose. I can even add a star rating to the information pages if I want so the review pages are completely unnecessary. So, I’d rather strengthen my information pages 1) to more solidify their rankings, and 2) get more visitors there than the review pages as they convert way better in Adsense. Question is, what is the best way to proceed? Option 1: remove internal linking to the review pages (I have sidebar links too), so less link juice just naturally goes to the review pages. On the review pages, direct people to click the link to the information page to go there instead. Eventually, the review pages will fall off the front page of the SERPs and people will just go to my #2 ranked company information page instead (and maybe #1 if I’m lucky, but doubt I’ll get ahead of the brand). Option 2: 301 Redirect the review pages to the information pages. Functionally, this would work well for me, but I fear that Google may not like it for some reason. My information pages are ranked so well that I do not want to risk them dropping. Are these fears unfounded? Is either of these two options better than the other, or does anyone have a better idea? Whatever I do, I don’t want those company information pages dropping from their #2 positions.
On-Page Optimization | | bizzer0 -
Redirect both / and non-/ URLs?
I am doing SEO on WP site. Due to some duplicate pages (rel canonical was done before) I am doing 301 redirects at the moment. And I wonder if I need to redirect both links w/ and w/o trailing slash. Default is non www, w/o trailing slash. Like there is .com/category/news but there is same page linked in .com/news (well it works when permalink structure is set to /%category%/%postname% and returns 404 error when structure is set to /%postname%).
On-Page Optimization | | OVJ
I redirected .lt/naujienos to .lt/category/naujienos. Should I also redirect .lt/naujienos/ (with trailing slash)? There's absolutely no problem redirecting this, but there are some more pages which I want to edit their URLs and I wonder If I should do both redirects from links /w and w/o slash?1 -
Title Tag suggestions for blog....
Hi Guys. I have been sorting out title tags for a photography site. I have given each page within the website a different title tag but now Im unsure as what I should do with the blog. Blog title tag is currently "Portrait Photographer London | Company Name Blog" This is fine however wordpress combines the homepage title tag with the title of each blog post and imo makes for a long & cumbersome title...such as : "The Obamas Family Portrait | Portrait Photographer London | Company Name Blog" I'm pretty sure I could do better and should do better but Im at a loss, what do you guys think?
On-Page Optimization | | RankStealer0 -
Boosting page authority/rank by linking from blog
We're developing several blogs and I was wondering if it would make sense to periodically create blog entries that 'naturally' link to certain pages on the main site. For example we have a large amount of 'partners' across the country, and we wanted to do an interview series on the blog, and insert a link into the interview, such as "partner bob services the Boston area", or something more elegant than that. Would have have any significant impact on the 'boston page aside from the pass through traffic from the blog?"
On-Page Optimization | | ilyaelbert0