One keyword optimization for the whole site
-
Hello Folks at MOZ,
I am new here and I am glad there's this section of the site where newbies can get help for SEO.
I have a specific keyword which needs to rank as well as possible, and all other keywords, well they are automatically in the description text alt tags and in couple of page titles.
So my keyword which I would need to rank as high as possible is "24k gold iphone 6" and it has quite lot's of searches per month, and my site is now one second page of google results.
My question is: I don't care much about other keywords right now, so would it make sense to make on one or two pages which sell the 24k gold iphone of my website the title, the page url, headers, alt tags, image names, to be exactly "24k gold iphone 6" and /24k-gold-iphone-6.html etc. without any other text. I believe there is a difference in having exact same page title name etc as the keyword, without any additional text is good for ranking?
Also I guess there is limit on how much this naming of files, titles etc can be used before google might give a penalty for it... so I guess I have to be careful.
Many thanks for anybody who takes time to respond.
-
Hi Oxana,
It is best practice to focus one page to a keyword. This is what will prevent you falling foul of issues.
However, I wouldn't use the same phrase for everything. When crafting a good page, you need to take an informative view of the results in the SERPs. When someone sees the page, the title should tell them exactly what they can expect to find. If it is information on a gold iPhone 6, then say this. If it is to try and get someone to buy one, say this.
- Buy 24k gold iphone 6 | Site name
- 24k gold iphone 6 information | Site name
You get the gist.
Then look at the description. Remember to keep this informative as this is often the precursor to someone clicking on your link.
Within the page, don't use the exact same phrase (24k gold iphone 6) as an H1 or as the ALT tag. You can get caught out for boilerplate template if you carry the same across other key factors, and Google will be watching for this. There is no harm in mentioning a gold iPhone 6, but be descriptive in how you do it.
Use it in the content, but don't overuse it. Google is very good at understanding what a page is all about without them having it stuffed down their throat.
Remember, you are writing for the visitor, not Google. There is a lot more to the visitor experience than SEO alone.
-Andy
-
Thank you for your informative reply.
I would like to nevertheless ask if it's a good idea to optimize ONE page to the one keyword, using the exact keyword in title, url, alt tag, image name and the exact term in the description at some point.
Please let me know about this idea, I think it should work well
thanks!!
-
Hi Oxana,
It is very easy to go too far with SEO and over optimise, so I wouldn't suggest making everything the same. If you do this on multiple pages, then you will fall into keyword duplication / cannibalisation and you will have internal pages competing against each other.
If you have no variety on the site and don't create other pages that add supporting content, then you will struggle. Google doesn't just want to see the same phrase over and over. It is about intent, information, unique (and amazing) content and making sure you answer the questions that people are asking.
The best best thing you could do right now, if have a read of the MOZ beginners guide to SEO. This will give you a wealth of information and help you craft your pages to follow Google best practice.
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does low difficulty keywords help us to rank for high difficulty keywords?
if we use low difficulty keywords in our page( url) and that page ranks in google results.will it help our main page with high difficulty keywords to rank for those difficult keywords , if yes , how?
Image & Video Optimization | | calvinkj0 -
Video on Site Before Youtube?
We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website. I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc. It sounds like a good plan. Have Google index your blog with the video and receive organic traffic. Then place it on Youtube. Is that correct? Is that the best practice? Like i said, I think it was Rand that discuss this. Would love to get feedback. Thanks.
Image & Video Optimization | | Kdruckenbrod0 -
Improve rankings for keywords...you can't display!
Hey, I've read the art of seo (great book!) as well as numerous publications and blogs, forums, etc., but i cannot quite figure that. We are trying to improve the ranking for a website. Now, our partners don't want to tarnish their image, so we cannot use certain keywords, that we need to rank for (i.e. the users are looking for). With meta keywords being dead, what are the ways we can optimize for these keywords not being conspicuous? All onpage efforts seem vain. To be more concrete, let's say your site is selling widgets from brands A, B and C, and users will look for "widgets" in search engines, but A, B, and C don't want that you advertise/display "widgets" on your site, as it might hurt their brand image. Hos do you do that?!
Image & Video Optimization | | Philoups0 -
New site, SEO well considered, no traffic :/ What next?
Hi There! We've built whatphone.com.au with SEO at the top of the list but things are not going as expected. Yes, there's still a lot of work to do, but I was hoping to get some guidance on what to do next to make sure we keep the right focus. This is what we've done to date: Added lots of unique and relevant content, particularly to our blog (and will continue to do so on a weekly basis) Ensured internal linking is strong Optimised each product page around product name (and relevant internal links pointing to it) Ensured the code is clean (ok, we are not a 100% but in a good place) URL structure, metadata, page titles, file names and alt tags following best practice Named the company and registered our domain around one of main keywords we are currently targeting "what phone" What we're working on: Link building Site speed Social signals Rich media (videos, more images) Not a bad effort right? No love from an organic traffic perspective 😕 Ok, the site / domain is no older than 2 months old, it's a very competitive industry, and no inbound links yet, but come on! Questions: Are there any benefits of engaging external providers to help with link building? I'm talking about outsourcing from elancer or similar.. Or is this playing with fire? Have we missed something obvious here? Any help will be greatly appreciated! PS: we currently have some issues with our pricing tables, but will fixed as soon as possible..
Image & Video Optimization | | whatphone0 -
Why do seomoz rankings not match mine in google for the same keyword?
SEO moz lists my site http://holmesbailbonding.com as listing 2nd for raleigh bail bonds but when I search I am getting different results even with a cleared cache. Just wondering what factors contribute to this and what I need to be doing more of to get my site to rank for Raleigh Bail Bonds in raleigh, nc. Thanks,
Image & Video Optimization | | MaddDogg0 -
Has anyone created a top (Insert # Here) list of local business listing sites?
Has anyone created a top (Insert # Here) list of local business listing sites we should manually submit to? I have around 20 or so but I was wondering if someone could give me a list to cross reference. I have quite a few local business that I work with and I want to make sure I'm hitting all of the main local listings. I also spend time searching for niche listing sites too for each client, so if you have any suggestions on easier ways to find these as well, I'm game. If you have created a list and its out in the wild somewhere I will be happy to link to it from my site. I'm always open to giving some LL to helpful people. Who's up for building a tool that will search through X number of local directories and report back to you if you are listed or not. (Not getlisted.org) You can select a checklist of sites that you want to check. (; Thanks Aaron
Image & Video Optimization | | Shipyard_Agency0 -
Do I need incoming links to my mobile site, if I want to rank for mobile search?
Does a mobile site need backlinks to rank? Or are onsite factors the one and only here? And what are the most important "onsite" factors for mobile seo?
Image & Video Optimization | | jameda0