Can you regain any SERPs / link juice of links that have 404'd?
-
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place.
Will we be able to regain any of the previous SERPs or link juice from old links or is all lost?
Thanks in advance!
-
Awesome thank you for sharing your experience that's a great data point.
-
In my experience, yes, you can regain value.
I redirected an old microsite with external links (which had been abandoned a few years prior) to the relevant page on my current, active site and that page quickly grew to become one of the strongest pages.
[There had been a thread on this here in Moz if you want to read more.]
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about spam links I didn't create?
I have dropped in rankings 3-5 points over the past 6 months and have been trying to figure out why. One thing I found was a ton of my pictures on a image net ring. I obviously didn't put those photos there or give permission to use them. It looks like an offshore website. How do we deal with these type of bad links?
Technical SEO | | CalicoKitty20000 -
How bad is it to have duplicate content across http:// and https:// versions of the site?
A lot of pages on our website are currently indexed on both their http:// and https:// URLs. I realise that this is a duplicate content problem, but how major an issue is this in practice? Also, am I right in saying that the best solution would be to use rel canonical tags to highlight the https pages as the canonical versions?
Technical SEO | | RG_SEO0 -
Using / at the end of anchor text link
Hello I am building backlinks to home page my question is should I use "/" without qoute after my domain name or not example for both cases is below keyword here / at the end of http://abc.com is not place or keyword here / at the end of http://abc.com/ is place. waiting
Technical SEO | | tanveerayakhan0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
If I switch my domain name, will I keep link juice from redirect?
I am moving one of my sites wellington-florida-homes.com to a new domain (wellingtonfloridahomes.com). Most of our link-juice is coming from another domain we purchased (theshockleyteam.com) that is redirected to our primary site. If I simply redirect theshockleyteam.com to our new domain (wellingtonfloridahomes.com) I will still have the link juice passing through, right? Thanks!
Technical SEO | | RickyShockley0 -
Are these 'not found' errors a concern?
Our webmaster report is showing thousands of 'not found' errors for links that show up in javascript code. Is this something we should be concerned about? Especially since there are so many?
Technical SEO | | nicole.healthline0 -
Can I turn off Google site links?
I thought at one time I had turned off the option to have Google sitelinks. I did this so that each of our pages that had a strong presence would occupy a unique slot on the first and second page of Google. This was important to us as we were battling some reputation management issues and trying to push out negative listings from the front page. Recently I noticed sitelinks were back up and when going into Google Webmaster Tools, I could figure out how to opt out of them. Any suggestions?
Technical SEO | | BRConsulting0