Adding some unique text to search
-
I do not know how to easily explain that but I will try
We are running the yellow pages in our country, where most (all) of the companies are listed. Each company has their keywords that are used in our search.
All of those search keywords are indexed by Google and it goes something like that domain.com/search/keyword
So far this page only lists the companies that match the search query. So that's not much content.
I'm thinking about adding a sentence that would go something like this:
The search query lists the companies of our country that do KEYWORD. So far COUNT was found.That seems pretty short and I am not sure if that does a lot of help for Google. But I cannot think of more text. Any ideas? Or should I give up on the idea of adding anything at all?
-
- You have a yellow pages style of website
Yes
- You'd like to rank each category/keyword page when someone searches for that category in Google
Categories are ranked pretty Good in Google (we have 350 categories, where we list companies). We added text for every category (300 words each)
There are around 200000 long tailed keywords (search phrases or keywords from) from every single company - impossible to add manual text. So we want something automatic, that Google would have to index. At least 50 words. I know that we would not rank in top positions but at least some long tail keywords would bring traffic.
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
True to that.
- You're thinking of ways to add more content to the page to help it rank better
True to that.
We have a list of 3000 articles, that rank damn good (added daily) in Google. And yes we add interviews as well.
And still I believe that some text would help. But can figure out what would do the trick.
-
Hi there
Just to make sure I understand you correctly:
- You have a yellow pages style of website
- You'd like to rank each category/keyword page when someone searches for that category in Google
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
- You're thinking of ways to add more content to the page to help it rank better
Would you be able to add a bit more information about each keyword/category? Maybe information about what those companies do, how they could help someone, what they typically charge etc? That would allow you to add a bit more content to each of these pages.
I would say, however, that the style of website you're trying to rank might be seen as a doorway site or a directory site, which Google isn't too keen on rewarding when it comes to search. To combat this, I would look to add additional content ideas to the website in the form of a blog or other information. Maybe you could interview a business each week as a featured company? Perhaps you could write articles for small business guides on issues like finance, marketing, tax etc. Or maybe even do research and whitepapers for the state of certain industries in local areas - if they're booming or in a crisis.
The idea is that you'd be adding additional value to your website for the user - which would not only increase the perceived 'quality' of the website in Google's eyes, but could also help you rank for some long-tail content as well.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO and Indexing in Country Specific Search Engines
Hey everyone! My company has recently migrated to a new domain (www.napoleon.com) which includes migrating many TLD separate domains to the new. We have structured the website to have multi-language and regions, including regional content, product offerings etc. Our structure is as follows just to give an example. napoleon.com/en/ca/
Intermediate & Advanced SEO | | Napoleon.com
napoleon.com/fr/ca/
napoleon.com/en/us/
napoleon.com/de/de Currently, specifically the homepage version of the USA website is indexing into Canadian Search Engines, and I can't figure out why. It has been roughly 6 weeks since launch. Any thoughts on this? Thank you Dustin0 -
Search Causing Duplicate Content
I use Opencart and have found that a lot of my duplicate content (mainly from Products) which is caused by the Search function. Is there a simple way to tell Google to ignore the Search function pathway? Or is this particular action not recommended? Here are two examples: http://thespacecollective.com/index.php?route=product/search&tag=cloth http://thespacecollective.com/index.php?route=product/search
Intermediate & Advanced SEO | | moon-boots0 -
Google Search Console Tools Sitelinks
Question. If you wanted to use the Google Demote this sitelink URL - will another sitelink appear to replace it? There is a sitelink I feel doesn't belong and hoping another one that is beneficial appears. I understand Google has control of what appears. https://support.google.com/webmasters/answer/47334 Thanks.
Intermediate & Advanced SEO | | Kdruckenbrod0 -
Pagination do you still need unique titles?
Hi Guys, For pagination, if you have implemented the rel Prev/Next tags correctly, is it fine to have duplicate titles in the series example: Title Tag: Black Dresses URL: http://www.site.com/blackdresses
Intermediate & Advanced SEO | | jayoliverwright
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/2
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/3
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/4 Some people mention that you should make them unique and add the page number example: Title Tag: Black Dresses URL: http://www.site.com/blackdresses
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/2
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/3
Title Tag: Black Dresses URL: http://www.site.com/blackdresses/4 Keen to hear what you guys thing? Personally, i think its fine to have duplicate title tags when you have properly implemented rel Prev/Next tags as Googel will see the series as one. Cheers.0 -
Would adding and abbreviation to a title hurt?
I have been trying to figure this out- https://mza.seotoolninja.com/community/q/what-should-i-do-with-old-e-commerce-item-pages I added n/a to the end of the page titles so I could figure out how these pages were performing. Since I added them my organic traffic has seemed to have dropped. It has only been a few days so maybe it is an anomaly. Everything else has stayed the same, would this cause an organic traffic drop?
Intermediate & Advanced SEO | | EcommerceSite0 -
URL Spoof Issue in Search Results
Hello! We could use some assistance diagnosing an issue. In order to avoid asking a convoluted question, I will try to break it down below: 1. A random foreign site is hacked and a subdirectory is added that is completely irrelevant to the root. a). i.e. http://www.um.org/prom_dresses/ 2. http://www.um.org/prom_dresses/ is just a phishing prom dress page 3. When you search "prom dress shop", the website that used to rank first (for good reason) was www.promdressshop.com. 4. www.promdressshop.com's home page has now been replaced by: um.org/prom_dresses/ – who is using prom dress shop's title tag and meta description. How is it possible that this hacked page (on um.org) is not only ranking above us, but is also starting to replace www.promdressshop.com's pages in search results. We do not believe www.promdressshop.com has been hacked but are open to any ideas. Please let me know if you would like any additional info. Thanks in advance! new
Intermediate & Advanced SEO | | LogicalMediaGroup0 -
Search box within search results question
I work for a Theater news website. We have two sister sites, theatermania.com in the US and whatsonstage.com in London. Both sites have largely the same codebase and page layouts. We've implemented markup that allows google to show a search box for our site in its results page. For some reason, the search box is showing for one site but not the other: http://screencast.com/t/CSA62NT8 We're scratching our heads. Does anyone have any ideas?
Intermediate & Advanced SEO | | TheaterMania0 -
SEOMoz and Facebook Graph Search
Are SEOMoz looking to integrate Facebook Graph Search (the web search section) into the product? At the moment we can measure and track rankings for Google, Bing/Yahoo, but not Facebook graph search. What are the general thoughts among the community? Do you think it will be adopted as a real search engine? I'm not overly concerned - I reckon it will take a lot to change people behaviour and have them moving away from the other search engines. It's throwing up some interesting results though in searches!
Intermediate & Advanced SEO | | littlesthobo0