Localising our business to the correct country
-
Hi
I work for children's furniture business called Tidy Books. We are based in the UK. We have UK site www.tidy-books.co.uk. We also have a US site www.tidy-books.com which is registered in the US.
We have fully dedicated and translated French, German and Italian site (www.tidy-books.fr, www.tidy-books.de, www.tidy-books.it) . These all fall under our UK registered address. What I would like, is to have a French, German and Italian business address for these website. We just need an address only. This would mainly be used to for Google business listing and other business listings sites to help rank are sites correctly in their country domains. T
Do you know of or recommend any companies that can do this?
Is there any implications I need to be aware of, such as tax?
Thanks
-
Hi Geraldine
A client of ours used http://www.regus.fr/ to set up an address in Paris for this purpose and later opened a real office - and a real French company - when sales increased. Regus have offices worldwide see http://www.regus.fr/country-selector.aspx so I imagine that they can help for all countries.
I'll add to Gianluca's comments that Google won't be "fooled" by this address into recognising you as a French company. Google checks this through access to company registration databases rather than its own My Business listings.
But there are plenty of other advantages in having a My Business listing and Paris would be a good base in France for your site (audience reach). For an e-commerce site, potential clients will be reassured by a local telephone number too.
Looking at the French site, I noticed that the HREFLANG is incorrectly implemented. This is more important than the postal address. I strongly suggest you correct that
- Neil
-
Hi Gianluca thanks for getting back to me.
I see your point there's not fooling Google!
-
Hi Geraldine,
unfortunately, even though it is possible to obtain something like local P.O. Boxes and phone numbers, the issue is that Google deprecates their use for MyBusiness (Local Search). In other words, Google wants real offices with real phone numbers et al.
So, I see it hard for you to use Local Search in Google for earning more visibility if you do not have a real office in those countries.
However, you can still consider to buy local phone numbers, which then redirect to your UK customer care/commercial office and show them in your .de, .it and .fr websites, so users can call to those numbers. That would be users friendly and may improve the contacts conversions (something that you'd need to track with analytics).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising for two countries
I have a UK-based client, with a global product, who wants his website optimised for the same keywords in Google US and Google UK. Should I treat this as two separate jobs in any way or does it make no difference? I'm particularly wondering about link building and onsite optimisation
Intermediate & Advanced SEO | | markwes0 -
Homepage meta title not indexing correctly on google
Hello everyone! We're having a spot of trouble with our website www.whichledlight.com The meta title is coming up wrong on google. In Google it currently reads out
Intermediate & Advanced SEO | | TrueluxGroup
'Which LED Light: LED Bulbs & Lamps Compared'
when it should be
'LED Bulbs & Lamps Compared | Which LED Light' Last snapshot of the page from google was yesterday (5th April 2016) Anyone got any ideas?
Is all the markup correct in the ?0 -
Part of my site does not show the correct Meta title
Hi our website meta title on the directory section is showing the same title, it does not show the page title. We have tried turning off all plugins, reinstalling the theme, creating a new htacces file. installing Yoast, and testing with All in one seo but still the same thing happens. Tried different themes with the same results But when we test with Twenty Thirteen it is ok Completely lost and would love some help Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Have I set up my structured data correctly, the testing tool suggests not?
Hi, I've recently marked up some Events for a client in hope that they'll appear as rich snippets in ther SERPS. I have access to their Google Search Console so used the Data Highlighter facility to mark them up, rather than the Raven plugin available for WordPress sites like this. I completed this on 10th July and the snippets are yet to appear - I understand that this can take time and there are no guarantees - but as a novice it would be reassuring if someone can advise that I have done this correctly. We did incidentally resubmit a sitemap after completing this task, but I'm not sure if that makes any difference. I've read that it's the structured data testing tool that I need to use to test my markup, but when I input the urls below, the tool doesn't tell me a lot, which either suggests I've marked it up incorrectly, or don't know how to read it! http://www.ad-esse.com/events/19th-august-2015-reducing-costs-changing-culture-improving-services/
Intermediate & Advanced SEO | | nathangdavidson
http://www.ad-esse.com/events/160915-reducing-costs-changing-culture-improving-services-london/
http://www.ad-esse.com/events/151015-reducing-costs-changing-culture-improving-services-london/ Any guidance welcomed! Many thanks,
Nathan0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
Business Uses Third Party for Phone Number
I have a client that uses a third party rental agency to book their cabins. The client has that 3rd party company's number on the site and I have been tasked with building citations. I feel this will create a problem by using another company's number instead of a custom one just for this business. Thoughts on this matter?
Intermediate & Advanced SEO | | Atomicx0 -
Incorrect country listed in Google organic listing.
Hi, I have a client called 'Ivana Daniell'. She is a Pilates/ Movement Therapy/ Postural Assessment practitioner based in London. She has been based in the UK since 2011. Prior to that her studio was in Singapore. Her website URL is: http://www.ivanadaniell.com If you Google her using the UK engine (www.google.co.uk) using the term 'London Pilates' she comes up in the top four, but her organic listing appears with a small tag which reads "- singapore". I have attached an image of how it appears. This makes many searchers overlook her, believing that she is based overseas. We host her website here in the UK and have removed any reference to Singapore from the website. We have even put an h card on her site to indicate that she is London based. The client believes that this might be the result of an old Google places account of hers, from her time in Singapore. However I have not been able to find any such listing by searching for it in Google and, because it was allegedly set up by her former marketing manager, she does not have her username or password to the account. She has lost touch with the marketing manager and has no way to get the login details. To reiterate however I have seen no proof to suggest that this listing even exists. So, the question! 1. What could be causing the word 'singapore' to be appearing next to the organic listing? 2. If it is the result of an inaccurate Google Places listing, how do I delete this listing without either the username or password? 3. If this is not what is causing 'singapore' to appear by the organic listing, how do I get rid of the 'singapore' word? Thanks very much and Happy New Year mozzers! Edward M6Wyd M6Wyd
Intermediate & Advanced SEO | | GoUp0 -
Duplicate content ramifications for country TLDs
We have a .com site here in the US that is ranking well for targeted phrases. The client is expanding its sales force into India and South Africa. They want to duplicate the site entirely, twice. Once for each country. I'm not well-versed in international SEO. Will this cause a duplicate content filter? Would google.co.in and google.co.za look at google.com's index for duplication? Thanks. Long time lurker, first time question poster.
Intermediate & Advanced SEO | | Alter_Imaging0