Are there *truly* any white-hat link-building tactics?
-
With our new knowledge -- yielded from J.C. Penney, Forbes, Overstock, content farms, et al -- that the link graph/link profile can be algorithmically mined by search engines to uncover non-natural patterns of links occuring over time, is there any level of link-building that is safe to engage in?
If so, then what are those "bright white"-hat tactics that are 100% safe for a site to use?
-
I have to disagree with your .gov comment. I've seen a lot of.gov/.edu with autoapprove comments and the amount of OBL's on page is ridiculous. Sending an obvious signal to google because a large majority of the pages are so spammy.
However if you can get a link from a .gov with moderated comments.. fair play.
-
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk? - The ones presented here at SEOmoz are the best linkbuilding practices I know so far ^_^
-
Hey UPform5, I think you're on the right track here, but the Google guidelines are a bit... blurry when it comes to tactics.
They say things like "[Don't create] Links intended to manipulate PageRank" - well, like eyepaq states, this is precisely what any link-building program ultiamtely wants to accomplish.
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk?
-
Hi Eyepaq,
I beg to disagree. And I think most SEO's will agree
That "LINKS CAN BE BUILT AS LONG AS IT FOLLOWS GOOGLES GUIDELINES"
As for what is really a true white-hat linkbuilding I would define it as:
Marketing your website without encroaching on the rules set by Google.
So there.
^_^
-
Any link you place on another site to your website in order to help it rank is not natural. All social network accounts you build and setup a link to your website is not natural. Everything you do on the SEO side as far as links is not natural and for this reason you can call it black hat (even if I don't believe in white hat and black hat - all we do is black or shades of black. some are running on the edge some stay in the grey area with the seatbelt on but is the same thing overall).
And since I am off subject so far my opinion with the question is: links from gov domains or with "just too much authority" can be considered bullet proof as far as link source no matter what those links ended up there.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unrelevant links
Hi there, In my website, There are lots of unrelevant/unnatural links coming in Google Search, we have removed it Through Remove URLs option, Also Cleared All Spammy backlinks, made website Content Cleared , But still it gives us unnaural links,, because of that our website rank loosed. We have also Disavow that All links, But Still not got any Solution, Can any Buddy Suggest Where We are making Mistake? any body can help please?? Thanx in advance
White Hat / Black Hat SEO | | pooja.verify040 -
How do you check if a website has a link network (From the same C Class)
Hello Mozzers, I'm conducting a link audit and I see a red flag for one of my guest blogs i did in 2012. let's say the IP of the website was 62.658.62.9 Little did I know that the blogging website is a link network with the same content on each IP via it's specific C class: 62.658.62.9 62.658.62.10 62.658.62.11 ETC... How does one find a website to blog on and check to see if they have a blog network or better yet, see if there is a similar distinction of duplicate sites based on its C-class?
White Hat / Black Hat SEO | | Shawn1240 -
Recovering from Black Hat/Negative SEO with a twist
Hey everyone, This is a first for me, I'm wondering if anyone has experienced a similar situation and if so, what the best course of action was for you. Scenario In the process of designing a new site for a client, we discovered that his previous site, although having decent page rank and traffic had been hacked. The site was built on Wordpress so it's likely there was a vulnerability somewhere that allowed someone to create loads of dynamic pages; www.domain.com/?id=102, ?id=103, ?id=104 and so on. These dynamic pages ended up being malware with a trojan horse our servers recognized and subsequently blocked access to. We have since helped them remedy the vulnerability and remove the malware that was creating these crappy dynamic pages. Another automated program appears to have been recently blasting spam links (mostly comment spam and directory links) to these dynamically created pages at an incredibly rapid rate, and is still actively doing so. Right now we're looking at a small business website with a touch over 500k low-quality spammy links pointing to malware pages from the previously compromised site. Important: As of right now, there's been no manual penalty on the site, nor has a "This Site May Have Been Compromised" marker in the organic search results for the site. We were able to discover this before things got too bad for them. Next Steps? The concern is that when the Penguin refresh occurs, Google is going to notice all these garbage links pointing to those malware pages and then potentially slap a penalty on the site. The main questions I have are: Should we report this proactively to the web spam team using the guidelines here? (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) Should we request a malware review as recommended within the same guidelines, keeping in mind the site hasn't been given a 'hacked' snippet in the search results? (https://support.google.com/webmasters/topic/4598410?hl=en&ref_topic=4596795) Is submitting a massive disavow links file right now, including the 490k-something domains, the only way we can escape the wrath of Google when these links are discovered? Is it too hopeful to imagine their algorithm will detect the negative-SEO nature of these links and not give them any credit? Would love some input or examples from anyone who can help, thanks in advance!
White Hat / Black Hat SEO | | Etna0 -
Why There is No link Data Available in my Webmaster Tools even the site has lots of links and webmastert tools account setup properly
i have few account in my webmaster tools that are not showing any link data even the has lots of links. i checked the setup and its everything is good. is some one tell me why there is no data coming through? Thanks
White Hat / Black Hat SEO | | OnlineAssetPartners1 -
Why Link Spamming Website Coming on First Page Google?
As we all already know about link spamming. As per Google Guidelines Link building, Exact Keywords Anchor Link Building is dead now but i am looking most of the website coming on first page in Google doing same exact keywords linking. I think directory, article, social bookmarking, press release and other link building activity is also dead now. Matt always saying content is more important but if we will not put any keywords link in content part then how website rank in first page in Google. Can anybody explain why is website coming on first page because when i am doing same activity for quality links with higher domain authority website then we are affected in Google update.
White Hat / Black Hat SEO | | dotlineseo0 -
Competitor using "unatural inbound links" not penalized??!
Since Google's latest updates, I think it would be safe to say that building links is harder. But i also read that Google applies their latest guidelines retro-actively. In other words, if you have built your ilnking profile on a lot of unnatural links, with spammy anchor text, you will get noticed and penalized. In the past, I used to use SEO friendly directories and "suggest URL's" to build back links, with keyword/phrase anchor text. But I thought that this technique was frowned upon by Google these days. So, what is safe to do? Why is Google not penalizing the competitor? And bottom line what is considered to be "unnatural link building" ?
White Hat / Black Hat SEO | | bjs20101 -
Have I created link spam.....
Howdy fellow Mozzers.... Since Googles Penguin Update I am overly cautious when reviewing our link profile. I spotted 2 domains linking to us yesterday, 80+ links from each domain to our homepage. This looked superstitious, site wide links effectively. At first inspection I couldn't spot the links....they turned out to be two individual comments, but as the site had a plugin with "most recent comments", 1 link became 80. The link is an exact match of the individuals name who made the comment. And is a result of filling out the comment form. Name: Website: Comment: By filling out the name and website the name becomes the anchor text for the link to the website. Long story short...do you think this is penguin esq. link spam? Is it not? Or is it just not worth the risk and remove them anyway???
White Hat / Black Hat SEO | | RobertChapman0 -
The Link in Profile Page is it good BackLink or not?
Well, i see that we need 200mozpoints to be able to put our Website Link (DOFOLLOW) into our profile in SEOMOZ.. the way i know it, it would be a good BackLink for my site. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. Is the DOFOLLOW link from my SEOMOZ Profile Page , a good back link? 2. is the DOFOLLOW from http://www.indonesiaindonesia.com/m4g1c14n a good back link 3. is the DOFOLLOW from http://www.kaskus.us/member.php?u=10407 (click the Contact Info), a good back link? okay, only if you answered the first 3 questions with "It is a good backlink, and it will definitely help your SEO Standing for your site", then i ask you my real question.. i was planning to use the service from http://www.monsterbacklinks.com , and i asked them to show me what kind of "High Quality Backlink" they will be giving me, here is their reply, 10 examples of profile they use to backlink to one of their client Domain PR 4--http://www.sanramon.org/user/12548
White Hat / Black Hat SEO | | IKT
Domain PR 5--http://extratasty.com/profile/42069/paulc4312
Domain PR 5--http://www.bug.co.uk/forums/members/paulc4312.html
Domain PR 5--http://www.offspring.com/forums/member.php?u=84973
Domain PR 5--http://www.massify.com/profiles/paulcpaul
Domain PR 6--http://www.gamezone.com/member/159751/
Domain PR
5--http://www.indyarocks.com/profile/profile_vview_main.php?uid=6155724
Domain PR 6--http://classic.mapmywalk.com/user_profile?u=866130762956343886
Domain PR 5--http://www.netbookreviews.com/forum/members/paulc4312.html
Domain PR 5--http://www.thepoint.com/users/paul-c-2/profile
Domain PR 5--http://forums.cagepotato.com/members/paulc4312.html In my eyes, all of those links are as good as the one link coming from SEOMOZ Profile, hell in fact i have already purchased from them the 750 High Quality BackLink package (cost 197$), but my PayPal is being lock down just now, because i login to my account from both my cellphone and pc (they think my account is hacked)... so will i increase my SEO Standing if i used their service? if they are, i will finalized my purchase tomorrow (after i settled the problem with paypal) Their FAQ Page is also very convincing .. such these 2 questions Will I get penalized for paying you to do my backlinks? There is no way you will get penalized for paying us to do your backlinks. It is possible to get penalized for paying people to put links on their sites but that's not what you're buying from us. When purchasing from us you are paying us to place thousands of free backlinks. There is absolutely no way Google can penalize you for this. Will Google ban/sandbox me for getting so many backlinks? We have never had any problems with getting sanboxed or banned by google. None of our customers have had any problems either. If our methods of placing backlinks were to get a site penalized or banned then we would be sending thousands of links towards our competitors sites. But since our methods work great for increasing search engine rankings, we would never use our backlinking on our competitors because that will damage our rankings and boost theirs. Please enlighten me 🙂0