What's your preference - regurgitate content on social media or just post it the once?
-
Hi All,
Not been on the forums for a while and this isn't really an SEO question.
How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over?
Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating?
Happy Monday all - Jamie
-
Tweets have such a short shelf life that it is worth posting a few times for really great content, to make sure you reach the maximum audience. To avoid annoying your followers, try:
- Posting at different times, on different days to reach people via their behaviour (ie some people will always check twitter over breakfast, others when they're bored in the afternoon. We tend to be people of habit. Consider time zones if you have an international audience).
- Look at your content and think of a new angle for it. Try writing 3 different titles for it, for example - and then each of those headlines essentially becomes its own tweet.
- Use different types of media - try one text-only tweet, one image-only tweet, one combination of the two.
-
Thanks Matt, some good points to consider.
I think due to our following being relatively small and the fact it's a pretty select UK only audience, they don't tend to like it. We re-shared something twice in the same day for the first time in months and sure enough, we lost a few followers. Fickle bunch I do think we could get more out of of the blog though, so more testing to be done!
Cheers,
-
In my opinion, it depends on the network. A tweet, for example, is said to have a total lifespan of 18-24 minutes; if a follower doesn't see it during that window, it's extremely likely they simply won't see it. For any Moz Blog or YouMoz post, we'll tweet a total of 12 times over six days—once each AM and once each PM, never tweeting the same hour twice. Posts for other sorts of content vary.
Of course, our social following is massive and globe-spanning, so a tweet during business hours where we're located in Seattle, WA, USA is unlikely to be seen by any of our UK followers, for example. I'd recommend testing your own post frequency to see what works best for your audience.
-
Thanks for the reply John.
I agree with you and you're on point about Moz up-skilling us. I might focus on updating our seasonal blog posts before I share them again - good shout.
Have a good one!
-
I think each post should be considered on its merits.
Some posts become topical 12 months after you have written them. A good post, if it has relevance today is worth re-publishing. So in my view do not be hamstrung by rules, if you think the post is relevant today... then re-publish.. Often we see a greater number of hits on re-posts especially for emerging sites. Similarweb is a classic for re-publishing old blogs.. and turning readers off. Moz however is the essence of perfection, as being mature they never do... if so only updated to upskill us..
Hope that assists.
-
Glad you agree Tim.
Time relevance and importance are my main focus when it comes to re-sharing. I'm not completely against it and I love to see clicks go through the roof with a well times re-share - just glad I'm not the only one who finds the constant sharing annoying.
You can lead a horse to water...
-
I tend to agree.
I too do not like it when you see the same copy, over and over again. Although on the other hand I do feel that reposting some content still does have its benefits providing it is done sparingly and not in a repetitive fashion (normally months apart). I try to consider any new followers and sometimes, providing the content is useful, may try and highlight a particularly important or time relevant article again.
Flooding people with the same content all the time will lead to a healthy number of lost followers and potential influencers leaving your social channels.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
How do your direct social media to use another picture when the web site is shared?
I set up a web site to raise funds for my nephew(www.helpmatt.org) and social media randomly picks a picture on the share. Unfortunately this picture is from happier times and sends a different message than we would like to prospective contributors. Is there a way to set the picture that is used when this web site link is shared on social media? www.helpmatt.org
Social Media | | Ron_McCabe0 -
Content Marketing and Twitter
Hello, I'd like to improve how I use twitter for pushing a piece of content. Here's what I am planning to do currently: First, we created a useful piece of content for a niche where we'll be appealing to the humanitarian side of thing. Nothing like this piece of content is on the web. The subject is not mouthwateringly attractive to other websites, but it is good, very useful, authoritative and uses the information we have in our niche. For Twitter, we plan to pick a website carefully that could use our content and 1. of course follow that site on twitter 2. Retweet 2 or 3 relevant good tweets the site has put out. If the person I want to contact has a twitter account, retweet some of his too. 3. Tweet a general tweet about a good article or blog post the site has with a link to the site and the article. 4. Tweet at a specific person in the site's company (or to the general twitter account if there isn't anyone specific) asking if they need help with content if it is well written and useful, then later tweeting introducing our article. Email will also be used. I'm really new to using twitter for content marketing, any help is appreciated. Facebook liking/sharing as well as blog comment posting along with adding to g plus circles will also be used. Thanks.
Social Media | | BobGW1 -
MyBlogGuest releases 'Viral Content Buzz' website
Hi, Looks like Ann over at MyBlogGuest has released a very interesting side project called 'Viral Content Buzz' (www.viralcontentbuzz.com). I have had a quick look and it seems to be something that could be very useful regarding social sharing of content. Basically you can put your article into a category to gain exposure for it (this costs 'points'), once in the gallery others can tweet the link to the article to gain themselves points - and it goes round and round. It does look like a good way of building up followers and exposure but in order to pick up points you need to tweet and you can not tweet until you have a certain number of followers (just so you know I like this). The only thing I can think of negatively is how real are those lists? I guess the proof would be in the retweeting and visits to the article. Anyone else looked at this service?
Social Media | | activitysuper1 -
Should I post these viral videos/photos on my website?
I started posting viral videos and stuff that I found on reddit and youtube on my facebook fan page. It's getting a lot of attention and creating more opportunities for bonding with my fans/customers. I'm just wondering what you guys think about reposting some of this stuff on my blog...do you think it would be worth the time and effort? I've experimented with a few and it really does draw traffic to my site...and gets me facebook shares. But the traffic is very poorly converting. So, now I'm trying to decide if the extra time it takes (i.e. 5-10 minutes to write a blog post and include the video imbed code vs. 20 seconds to just hit the "share" button) is worth it. What do you think?
Social Media | | MarieHaynes0 -
If I move my blog from subdomain to root, will my blog lose all of its authority? Social signals?
Moving my blog from blog.site.co.uk to site.co.uk/blog and just wondered if all the social data for each post will be lost including the blog authority which has been built up over time? Is 301 redirects enough to keep any of it?
Social Media | | SDOwner0 -
I just discovered something about Addthis shares, Twitter, and rel-canonical.
Let's say I have a page on my site with the url www.mydomain.com/page1.php?id=234. Let's say it can be accessed by the url www.mydomain.com/page-this-is-a-keyword-rich-url And let's say that the second example is what I have set as my rel-canonical. I wondered what would happen when people submitted the non-canonical url to twitter. We know that Twitter shares count for something in SEO. I didn't want things to go to waste if people were landing on my short urls and sharing them on Twitter. Well, tonight, I shared one of my own urls on Twitter. I was accidentally on the short one (not the canonical), but when I shared it via addthis the long one was shared. So, Addthis must read the canonical and use this to share. Very cool. At least to me. I may possibly be the only person on the planet that understands what I just wrote, but this is a neat discovery for me.
Social Media | | MarieHaynes5