Product review based on sales data - How much should we link out?
-
Hello,
We're doing a product review series based on sales data.
How much should we link out? Consumersearch is the number one position with full sources for "best X product"
Consumersearch has flaws it looks like. The data reads correct but the products they are promoting are not the best based on our own customer service informal interviews.
Was wondering if we should include all data in the field including competitors and display our sources, or if we should just list in-house data.
Any other advice for this is appreciated too.
Thanks.
-
"Maybe we could say that we pull from a variety of sources off the web through this consumer reports article combined with interviews."
I would probably go that direction. Or, you could mention a list of the locations you pulled information from, but not link to them. I might word it as something like:
"Our review data comes from primary sources including our own internal recorded data, interviews, [whatever else] as well as secondary sources including consumer reports, and the following other sites: [list competing sites you pulled data from but don't link].
Fact is, if you are pulling data from competitors mentioning them and letting people know where your data is coming from is the right thing to do (as you've been saying). However, I probably would withhold the link and just list the site name in this situation.
If there is a way to generate more reviews from other sources that you wouldn't mind linking to (like bloggers, other consumerreports type sites, perhaps look at niche forums/communities for users reviews, etc.) I would certainly pursue that route as well.
Good luck!
-
It looks like I wasn't clear about the question but you still helped.
We are doing like a 10-part "Best 5 Products" (Best Red Shoes Blog Post, Best Blue Shoes Blog Post, etc) that includes the best products in different categories (each different blog posts) along with a buying guide like consumer reports. There will be a beautiful 10-button menu at the top that organizes the whole review. Goal is to do such a nice job it's not scalable. We'd like to draw off of external sources as well as our own interviews.
Except for consumer reports pretty much all the reviews are done by competition.
Maybe we could say that we pull from a variety of sources off the web through this consumer reports article combined with interviews.
How do we do this and word this? We don't have much in the way we can do with external bloggers this industry.
Thanks!
-
Hi BobGW,
I'm assuming when you say "we're doing a product review based on sales data" you mean that you're reviewing a product that has been a good seller for you? Or, perhaps you're reviewing a few products in a category and and writing up your review based on which ones sell the best and have the best reviews?
For me, linking out depends a little on what type of site you have, and more on what is going to provide the best experience for a user.
It sounds to me like you have one product that fits in this product grouping and you'd like to do a review of competing products along side yours.
In this situation, I probably wouldn't link directly to the competitors (but I would certainly site any appropriate research with links), but I likely would include links to other third party sites that discuss your product as well as the competitors products. This information combined with your own should help users feel like your being as objective as you possibly can.
Bottom line is though, consumers are suspicious if you have a dog in the fight. Perhaps you could give your product or a trial of it away to a few bloggers or members of the press in your industry in hopes that they'll provide some feedback on their own sites. If it's favorable, you could then mash-up this content in a variety of ways which might include a side-by-side comparison of your product (along with this new third-party information) stacked against competitors, or perhaps quotes from the third party services that reviewed your product along with your own internal sales data.
I can't be certain that's answering you question, but the bottom line for me is link as it makes sense for users, and use the rel=nofollow attribute if you aren't 100% sure that where you are linking is credible. If you can avoid linking to a competitor and still have a useful set of content, I'd do it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do affiliate links to Amazon product pages boost those pages in the SERPs?
From casual observation, I believe that affiliate links to Amazon product pages, move those Amazon pages up in the SERPs. Does anyone else have an opinion on this? Philosophically, I think that affiliate links should not be counted in the rankings, even if they have not been nofollowed. I think that Google and other search engines should be filtering these links because they are compensated. Thanks for your thoughts.
Link Building | | EGOL2 -
Links not showing
Hi, we have been putting links to our website www.caffeinemarketing.co.uk from other sites we are connected to. Although these sites are up and running and have been crawled, the links are not showing up on mot. What else do I need to do? Is it anything to do with whether I put http://www. or just www. Please can someone advise.
Link Building | | Caffeine_Marketing
Thanks0 -
Link removel
When removing links should I be worried about bad links from websites that have already been deindexd from Google or should I think that since it is not in these index any more it cant do harm?
Link Building | | Joseph-Green-SEO0 -
Is link exchange a reliable source to get back links?
I read a latest post on seomoz that _“Do not buy or exchange link with anyone who contacts you. This is completely against Google's policies and if they were to find out, you could be penalized." So I went through Google's ''Link Schemes'' and found that ''Excessive link exchanging ("Link to me and I'll link to you")'' can negatively impact a site's ranking . _ So is it the ''excessive'' link exchanging that can cause a negative impact? Exchanging links with good quality, cached sites (without excessive doing) can do good or bad? Can anyone please explain to me in detail?
Link Building | | semvibe0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Linking Root Domains V.s Total Links
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
Link Building | | SEOrookie170 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0