Is "Above the Fold Content" still a thing?
-
Many of our pages have the textual content stuffed at the bottom of the page because the manager doesn't think anybody reads it and it is an eyesore to have at the top: http://www.stevinsontoyotawest.com/schedule-service
For some light reading here is Google’s official blog talking about content quality:
http://googlewebmastercentral.blogspot.co.uk/2012/01/page-layout-algorithm-improvement.html This references Ads vs Content showing above the fold. However, in our case it has to do with images vs ads and stuffing text at the bottom of pages.Here is a bit of heavier reading. You can do a quick search for "Fold" to see their interpretation.
http://macedynamics.com/research/content-quality-score/I understand that images are still content, however hardly any of the images have Alt text and they are not even named with keywords so Google really can't distinguish what the page is about through images alone. I'm not about to go through the entire site and add Alt text and rename images because I have much more to do on my plate.
So, the questions is: Is stuffing content at the bottom of the page, below all images/inventory/widgets ok to do or should we stick with the eyesore content at the top of the page? Thoughts?
-
I don't think you need to worry about it. I think what this blog was talking about is more people who do spam content way down the page under the footer kind of thing.
I think if you build a good website which has content below the fold I wouldn't be worried at all. I have clients who rank for some very hard keywords and for conversion we have less above the fold so it's pushing them to do one of our call to actions.
Always remember google wants you to build a website which users like not a website that google likes.
-
Hey Aaron,
I agree that if I add spammy content to any page that it will hurt rankings because I'm adding content to just add content. However, I don't agree that simply by forcing the content to the top (as Google suggests we do in the official Google Blog mentioned above) that it will hurt rankings. Like I said, the only issue is that my manager thinks it is an eyesore. I do think that if it is well worded and good content that people will end up reading it and learning more about what the page is about. The only thing I want to know is if the official Google blog post is still relevant as it was written in 2012. Structure, Design and UX have changed a lot since then. How big of a factor is Content Above the Fold vs Below in 2015?
-
always work off this. If you're putting content there because it's to help google than yes it's going to hurt you but if it's part of the website the design it's fine.
The sites i have seen be hit are ones where people have put content below the footer itself or it looks like spam.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages being flagged in Search Console as having a "no-index" tag, do not have a meta robots tag??
Hi, I am running a technical audit on a site which is causing me a few issues. The site is small and awkwardly built using lots of JS, animations and dynamic URL extensions (bit of a nightmare). I can see that it has only 5 pages being indexed in Google despite having over 25 pages submitted to Google via the sitemap in Search Console. The beta Search Console is telling me that there are 23 Urls marked with a 'noindex' tag, however when i go to view the page source and check the code of these pages, there are no meta robots tags at all - I have also checked the robots.txt file. Also, both Screaming Frog and Deep Crawl tools are failing to pick up these urls so i am a bit of a loss about how to find out whats going on. Inevitably i believe the creative agency who built the site had no idea about general website best practice, and that the dynamic url extensions may have something to do with the no-indexing. Any advice on this would be really appreciated. Are there any other ways of no-indexing pages which the dev / creative team might have implemented by accident? - What am i missing here? Thanks,
Technical SEO | | NickG-1230 -
How should I deal with "duplicate" content in an Equipment Database?
The Moz Crawler is identifying hundreds of instances of duplicate content on my site in our equipment database. The database is similar in functionality to a site like autotrader.com. We post equipment with pictures and our customers can look at the equipment and make purchasing decisions. The problem is that, though each unit is unique, they often have similar or identical specs which is why moz (and presumably google/bing) are identifying the content as "duplicate". In many cases, the only difference between listings are the pictures and mileage- the specifications and year are the same. Ideally, we wouldn't want to exclude these pages from being indexed because they could have some long-tail search value. But, obviously, we don't want to hurt the overall SEO of the site. Any advice would be appreciated.
Technical SEO | | DohenyDrones0 -
Robots.txt - "File does not appear to be valid"
Good afternoon Mozzers! I've got a weird problem with one of the sites I'm dealing with. For some reason, one of the developers changed the robots.txt file to disavow every site on the page - not a wise move! To rectify this, we uploaded the new robots.txt file to the domain's root as per Webmaster Tool's instructions. The live file is: User-agent: * (http://www.savistobathrooms.co.uk/robots.txt) I've submitted the new file in Webmaster Tools and it's pulling it through correctly in the editor. However, Webmaster Tools is not happy with it, for some reason. I've attached an image of the error. Does anyone have any ideas? I'm managing another site with the exact same robots.txt file and there are no issues. Cheers, Lewis FNcK2YQ
Technical SEO | | PeaSoupDigital0 -
Handling of Duplicate Content
I just recently signed and joined the moz.com system. During the initial report for our web site it shows we have lots of duplicate content. The web site is real estate based and we are loading IDX listings from other brokerages into our site. If though these listings look alike, they are not. Each has their own photos, description and addresses. So why are they appear as duplicates – I would assume that they are all too closely related. Lots for Sale primarily – and it looks like lazy agents have 4 or 5 lots and input the description the same. Unfortunately for us, part of the IDX agreement is that you cannot pick and choose which listings to load and you cannot change the content. You are either all in or you cannot use the system. How should one manage duplicate content like this? Or should we ignore it? Out of 1500+ listings on our web site it shows 40 of them are duplicates.
Technical SEO | | TIM_DOTCOM0 -
Rel="canonical"
Hello guys, By fixing the duplicate meta description issues of my site I noticed something a bit weird.The pages are product pages and the product on each one of them is the same and the only difference is the length of the product. On each page there is a canonical tag, and the link within the tag points to the same page. www.example.com/Product/example/2001 <rel="canonical" href="www.example.com/Product/example/2001"></rel="canonical"> This happens on every other page. I read twice and I think I will do it again the post on GWT and I think that is wrong as it should point to a different url, which is www.example.com/ProductGroup/example/ which is the the page where all the product are grouped together. Cheers
Technical SEO | | PremioOscar0 -
"Products 1-20" text in the Serp Results
We have e-commence site (zen-cart) and we use our category pages (which has the list of the products) as landing pages. In the Serp results our link is showing up like this Our Page Title www.link.com Rich snip stuff Products 1 - 40 of 93 - Meta Description text I just wanted to know where its getting the "Products 1 - 40 of 93" from, and can it be removed (if we wanted to)? On the landing page say "Displaying 1 to 40 (of 93 products)", But i looked in to the source and it does not say "Products 1 - 40 of 93" anywhere, so google must be coming up with that text. I have noticed other zen-cart sites have the same text, and other e-commence sites have something similar like " 20+ Products"
Technical SEO | | eunaneunan0 -
We have been hit with the "Doorway Page" Penalty - fixed the issue - Got MSG that will still do not meet guidelines.
I have read the FAQs and checked for similar issues: YES / NO
Technical SEO | | LVH
My site's URL (web address) is:www.recoveryconnection.org
Description (including timeline of any changes made): We were hit with the Doorway Pages penalty on 5/26/11. We have a team of copywriters, and a fast-working dev dept., so we were able to correct what we thought the problem was, "targeting one-keyword per page" and thin content. (according to Google) Plan of action: To consolidate "like" keywords/content onto pages that were getting the most traffic and 404d the pages with the thin content and that were targeting singular keywords per page. We submitted a board approved reconsideration request on 6/8/11 and received the 2nd message (below) on 6/16/11. ***NOTE:The site was originally designed by the OLD marketing team who was let go, and we are the NEW team trying to clean up their mess. We are now resorting to going through Google's general guidelines page. Help would be appreciated. Below is the message we received back. Dear site owner or webmaster of http://www.recoveryconnection.org/, We received a request from a site owner to reconsider http://www.recoveryconnection.org/ for compliance with Google's Webmaster Guidelines. We've reviewed your site and we believe that some or all of your pages still violate our quality guidelines. In order to preserve the quality of our search engine, pages from http://www.recoveryconnection.org/ may not appear or may not rank as highly in Google's search results, or may otherwise be considered to be less trustworthy than sites which follow the quality guidelines. If you wish to be reconsidered again, please correct or remove all pages that are outside our quality guidelines. When such changes have been made, please visit https://www.google.com/webmasters/tools/reconsideration?hl=en and resubmit your site for reconsideration. If you have additional questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team Any help is welcome. Thanks0 -
I have both a ".net" and a ".com" address for the Same Website.....
I have mysite.net and mysite.com......They are both the same age, however, we always had it so that the mysite.com address forwarded to the mysite.net address. The mysite.net address was our main address forever. We recently reversed that and made the mysite.com address the main address and just have mysite.net forward to the mysite.com address. I'm wondering if this change will affect our rankings since a lot of the backlinks we've acquired are actually pointing to mysite.net and not mysite.com (our new main address)???
Technical SEO | | B24Group0