Is Schema markup inappropriate for ?
-
Is Schema(.org) markup meant specifically to be used on text? Or can you use it in a similar way that you can use Open Graph Protocol?
For example, for awhile I've been using something like this on my site:
Because it's in the head section, it appears on every page. In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?
-
Ok, now I got the questions... sry. I didn't know the answers but I start to google and... I'll be back
-
I know what it is and how to use it, that's not the question.
When you use JSON-LD, specifically in something like the head section, you're using it without context. When this code appears on every page, it's labeling a person that may or may not be mentioned.
From the Google Developer Page on 'Specify your social profiles,'
"The social profiles in your markup must correspond to the ones that users can see on the same page."
It sounds like using this method within the head, especially with phone numbers, email, address, URL, etc., can be marked as either A) hidden text, or B) as something that would cause the rest of your markup to be ignored.
In this case... why would you ever use JSON-LD? It would never directly point to the object that's marked up like the HTML version does.
Maybe that helps clarify the question,
"In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?"
When, exactly, is it appropriate and inappropriate to use Schema? I'm looking for an expansion in details that the Google Developer page doesn't mention. Maybe someone has been using and studying it for awhile?
-
Thats the Json-LD Mark-Up for a person, wich you can use with google like the microdate. It doesn’t matter if you place it in the or the section, Google will have no problem reading the code. It could look like that:
- <script< span="">type="application/ld+json"></script<>
- {
- "@context":"http://schema.org",
- "@type":"Person",
- "address":{
- "@type":"PostalAddress",
- "addressLocality":"Seattle",
- "addressRegion":"WA",
- "postalCode":"98052",
- "streetAddress":"20341 Whitworth Institute 405 N. Whitworth"
- },
- "colleague":[
- "http://www.xyz.edu/students/alicejones.html",
- "http://www.xyz.edu/students/bobsmith.html"
- ],
- "email":"mailto:[email protected]",
- "image":"janedoe.jpg",
- "jobTitle":"Professor",
- "name":"Jane Doe",
- "telephone":"(425) 123-4567",
- "url":"http://www.janedoe.com"
- }
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Specifying Your Organization's Logo Schema Required If Corporate Contacts Schema is in Place?
Does anyone know if specifying the organization's logo schema is required if corporate contacts schema is in place? I have the corporate contact schema in place on my site but not the second one. The site is http://www.cobaltrecruitment.com/ Thanks,
Technical SEO | | the-gate-films0 -
Breadcrumb Trail Markup
I've implemented breadcrumb trail markup on my site and I wanted to check that it's implemented correctly. Is it true that the breadcrumb does not link to the current page as this would be redundant, so it only links to 'ancestor' pages? (You can see for example on this page that the breadcrumb links to two levels below the home page): http://www.cobaltrecruitment.com/sectors/construction-property-engineering/real-estate-general-practice So basically breadcrumb trail should have a simple link for each level (except for the current page). Thanks,
Technical SEO | | the-gate-films0 -
Author schema and Wordpress Author Page
Hi everyone, Has anyone tried using the author schema on their Wordpress author page or on their G+ profile or on their Moz profile? Would it be a good idea to always use it where you publish? I publish on several blogs Thanks Carla example: Use it here - http://www.posicionamientowebenbuscadores.com/blog/author/carla/ http://moz.com/community/users/392216 It seems like I would be over doing it.
Technical SEO | | Carla_Dawson0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Authorship Markup worth it for "invisible" authors
Greetings everyone! Background I help run multiple continuing education sites for Allied Health professionals. Our editors do a great job of getting some of the best authors in their respective fields to come onto the site and present webinars and we publish articles around those presentations. I would love to be able to use the rel=author tag on these sites as the authors we use help to improve our credibility when a user is on the site and I would like to take advantage of this in the SERPs. The issue is that while most of these authors are leaders in their respective fields and have published in many academic publications, they are not on Facebook or Twitter, let alone Google+. Also, they are probably not interested in setting up a G+ profile. They are "famous" and well published within their fields, yet they are somewhat "invisible" on the web. We are looking to implement author bios on our site and then could use the rel=author tag internally so that seems like a good first step. The question is then around linking out with rel=me to any profiles (FB, Twitter, G+) The issue is that, as I mentioned above, the online profiles are pretty scarce. Question / Discussion Is it worth it to setup all the authorship markup to internal bios on a site when many of the authors are "invisible" on G+, twitter, FB, etc. and so I will be limited in how I can link rel=me to those profiles. If the Google+ profile is not available for an author, what do you prefer to link to. Would you say FB over Twitter as FB has more users, or if a user has both profiles, but uses twitter more often, would you link to the Twitter profile instead? Many of these authors work at the university and have a bio page on the university website, would it be working linking to that profile? How do you judge the "best" place to link to if there is no Google+ profile. Thanks!
Technical SEO | | CleverPhD0 -
Schema.org microformatting - itemprop within href tag?
I'm trying to implement microformatting on the site, specifically for the cities where we are active. I'm hoping this will help us rank in local search. This is what I have been doing: op="addressLocality">City Name In Google's Rich Snippets Testing Tool, that yields this: addresslocality = City Name However, I've also done this: City Name In Google's tool, that gave me this: addresslocality text = City Name
Technical SEO | | ufmedia
href = http://www.domain.com/webpage So which is better?0 -
Your opinion on using the markup from schema.org
I am attending SMXEast and one of the speakers is strongly encouraging to use the markup from schema.org. Does anyone have experience with the markup from schema.org and were you able to track any outcome in the search rankings based on adding this markup?
Technical SEO | | irvingw0