WordPress Category page title h1 or h2
-
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/
I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608
I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting.
1. Is this a correct technical on-page optimization?
2. Would it be beneficial to remove "Browsing"?
-
The likelihood of this change making a + / - difference in the rank of your category page is very low.
At best, the weight an H1 has in on-page SEO falls solidly into the bottom half of all factors affecting page rank. Further, based on the theme preview, there is very little on this template to generate search rank in the first place. The vast majority of the content is dynamic, and though it's related by category, the actual snippets of copy associated to the content this page touts aren't topically connected.
Given the page's utility, which is to coalesce category-related content, your priority for this page should be to ensure that it does its job, which is to move visitors through to actual content. You don't want a page like this to become a bottleneck. Without changes to the template that result in engines having more unique information about this page, that's the best you should hope for here, IMO.
The two primary, static elements on this page are the main heading and page title (there may be others that don't change). They should be tied together in terms of what they communicate about the page. Regarding the removal of the word "Browsing", its presence or lack thereof will have very little, if any, impact to page rank. In terms of how this word choice affects the page's key performance aspect (to get people to other content), it pretty canned, but that's just personal opinion.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Wordpress sites outrank SquareSpace?
I was a big fan of Wordpress. I used it for 10 years. However, because I run a very small business, the constant upkeep needed on WP in the end started to frustrate me in the end, so I moved to SquareSpace. However, I am beginning to question my decision, as one of my sites is struggling really badly, and I mean badly. The other sites are okay. So I started asking around, and most people are saying there shouldn't be a difference. A few people have said their Wordpress sites always outranks their SquareSpace sites. Then I read what Rand Fishkin said in the below Twitter thread, now I am even more confused. I am very reluctant to move to Wordpress, its just so much hassle. But at the same time, if a site doesn't get much traffic then it's useless. https://twitter.com/drew_pickard/status/991659074134556673 https://twitter.com/randfish/status/991974456477278209 Please let me know your thoughts and experience.
Web Design | | RyanUK0 -
Advice needed: Google crawling for single page applicartions with java script
Hi Moz community,we have a single page application (enjoywishlist.com) with a lot of content in java script light boxes. There is a lot of valuable content embedded but google can not crawl the content and we can missing out on some opportunities as a result. I was wondering if someone was able to solve a similar issue (besides moving the content from the java script to the HTML body). There appears to be a few services sprouting up to handle single page applications and crawling in google.http://getseojs.com/https://prerender.io/Did anyone use these services? Some feedback would be much appreciated!ThanksAndreas
Web Design | | AndreasD0 -
‘80-90% of SEO already done for you in Wordpress’ Am I missing something?
Hi there, I’m looking for some feedback on a statement made on my Facebook Page re Wordpress and SEO. Please understand I wouldn’t class myself as an expert but I am competent and achieve satisfactory results for clients, more so since becoming a SEOmoz Pro user, I’ve just had some great results for a client using SEOmoz guidelines in ‘On Page SEO Reports’ thank you very much! A comment however made on my FB page has got my interest…. “as you (kn)no(w) google loves WP and will get listed quicker as 80 to 90% of your SEO is already done” Does Wordpress (or Joomla for that matter mentioned in the same conversation) have some SEO advantages that Google loves as the poster would have me believe, can I save time and effort working in word press from an SEO point of view? I use the age old techniques of targeting key phrases and words and distributing them accordingly. Creating internal link structures with ‘key worded anchor text’ etc before embarking on any off page SEO. Do any of you vastly experienced (in comparison to me) SEO folk have any insight into what this statement refers to? I did not gather any references to SEO advantages in Wordpress or Joomla in the Enge and Fishkin et al book The Art of SEO, or any of the other books I’ve read, to develop my knowledge on SEO for the benefit of my clients and of course my pocket. J
Web Design | | JemRobinson0 -
Sites went from page 1 to page 40 + in results
Hello all We are looking for any insight we can get as to why all (except 1) of our sites were effected very badly in the rankings by Google since the Panda updates. Several of our sites londonescape.com dublinescape.com and prague, paris, florence, delhi, dubai and a few others (all escape.com urls) have had major drop in their rankings. LondonEscape.net (now.com (changed after rank drop) ), was ranked between 4th & 6th but is now down around 400th and DelhiEscape.net and MunichEscape.com were both number 1 for several years for our main key words We also had two Stay sites number 1 , AmsterdamStay and NewYorkstay both .com ranked number 1 for years , NewYork has dropped to 10th place so far the Amsterdam site has not been effected. We are not really sure what we did wrong. MunichEscape and DelhiEcape should never have been page 1 sites ) just 5 pages and a click thru to main site WorldEscape) but we never did anything to make them number 1. London, NewYork and Amsterdam sites have had regular new content added, all is checked to make sure its original. **Since the rankings drop ** LondonEscape.com site We have redirected the.net to the .com url Added a mountain of new articles and content Redesigned the site / script Got a fair few links removed from sites, any with multiple links to us. A few I have not managed yet to get taken down. So far no result in increased rankings. We contacted Google but they informed us we have NOT had a manual ban imposed on us, we received NO mails from Google informing us we had done anything wrong. We were hoping it would be a 6 month ban but we are way past that now. Anyone any ideas ?
Web Design | | WorldEscape0 -
Contact form on home page.
I am looking to add a contact form onto my home page and I was wondering if it made sense to change my index.html to an index.php. If i do make this change, would it have any impact on my search rankings?
Web Design | | bronxpad0 -
WordPress not man enough...has anybody got experience working with Pryo CMS?
Hey folks I'm working with a small team on putting together a new niche accommodation / holiday search portal here in the UK. We are most likely using PHP / MySQL technology for the site - I am a huge fan of WordPress but not sure its quite man enough for the task (many option search over 10,000 plus properties). We can't afford to pay for a bespoke development, so off-the shelf CMS is the most likely route for release 1, and from what I've been reading Pyro CMS seems a good open source choice... https://www.pyrocms.com/ Has anybody come across this, or know how good it is with regards to on-site SEO? Or maybe WordPress is up to the task? If not, what are other good open source options for sites focused around a search function? Cheers Simon
Web Design | | SCL-SEO0 -
What is the best information architecture for developing local seo pages?
I think I have a good handle on the external local seo factors such as citations but I'd like to determine the best IA layout for starting a new site or adding new content to a local site. I see lots of small sites with duplicate content pages for each town/area which I know is poor practice. I also see sites that have unique content for each of those pages but it seems like bad design practice, from a user perspective, to create so many pages just for the search engines. To the example... My remodeling company needs to have some top level pages on its site to help the customers learn about my product, call these "Kitchen Remodeling" and "Bathroom Remodeling" for our purposes. Should I build these pages to be helpful to the customer without worrying too much about the SEO for now and focus on subfolders for my immediate area which would target keywords like "Kitchen Remodeling Mytown"? Aside from my future site, which is not a priority, I would like to be equipped to advise on best practices for the website development in situations where I am involved at the beginning of the process rather than just making the local SEO fit after the fact. Thanks in advance!
Web Design | | EthanB0 -
Need some advice on choosing categories.
We have a website where we do a daily one minute video about our son who was born with Down syndrome. When I started the site I was going to do a daily video and put all of those in a category called "Noah's Minute." Cute title, but doesn't really tell anyone what it's about. (Oh what I've learned in the last year.) I was going to do no text on those video posts, just the daily one minute video. I wanted it to tell a story, in order, without me adding to it with words. Then I was going to have some other categories where I wrote information about Down syndrome. Therapy post, medical posts, best toys, parenting tips/encouragement, etc. I'm been running this site for almost a year and I now have a much better idea of the type of content I'll be posting, what people are interested in, etc. I now write content for each of the videos, and no longer group them under "Noah's Minute." If you check out some of the posts, you'll see I try to be very intentional with each posts, and try to make each one centered on a specific topic / key words. I'm now having to go through almost a year of posts that were under "Noah's Minute" and re organize them, however I'm having a problem with coming up with categories for the post. I have some of them under the category of "Therapy" since a lot of our readers are interested in checking out the different posts we do with Noah for his developmental therapy. But the other posts are much more "general" I guess. For instance a lot of our posts are just me telling our story and giving general parenting advice / encouragement. But having a category called "Parenting" seems to vague, and also every post I write could be considered "parenting." I'm wondering if someone would mind checking out some of our content, and giving me some advice on how to organize the posts. There is a lot of great info on our site, and many people ask me questions about things that are on the site, but they just didn't know was there. So I want people to find it better. Also how "detailed" do I have to be in the naming of my categories for SEO purposes? For instance, the category called "Therapy' is great for people who find our site, since it's a given that the category will be dealing with "Down Syndrome Therapy" but do I have to name the category "Down Syndrome Therapy" in order for people to find it via search? If so, that would get old quick to my readers: "Down Syndrome Therapy" "Down Syndrome Toys" Down Syndrome Books" etc.... Anyways, I'm not sure where to go from here. Thoughts, feedback, suggestions?
Web Design | | NoahsDad0