Campaign warnings and recommendations
-
How crucial is it to follow / fix the campaign warnings. For example, even though our website is ranking well the campaign report is stating that we've too many links on the majority of pages and the title element is too long.
My question is if I make changes based on these recommendations, do you think that we will see a dramatic improvement in our rankings ?
-
All I can do is echo Ryan's point on this one, he does a great job of summing it up.
-
Global newspapers usually have very high DA and extremely high PA for their main page and category pages. Sites with higher DA/PA are crawled more frequently and deeper then other sites.
Time magazine has over 250 links on it's home page. If I was asked to do SEO work for Time, I would use the SEOmoz campaign tool, the warning for too many links would appear and I would disregard the warning. I realize Time.com's 97 PA and 98 DA fully supports the crawling of those links. Even so, I would still review the links to ensure there are not any opportunities for improvement, but overall the site is fine in this regard.
In short, if you are happy with your site's performance in SERPs go ahead and disregard the warning. If you are looking for opportunities to improve, you can investigate the matter further.
-
I note your point, but global newspaper sites as a example have hundreds of links per page - so I shall assume that as our site is already very well ranked it should not cause a future problem ?
-
I have found that fixing problems pointed out by google leads to good things. I also learned the hard way that ignoring them for too long will eventually result in punishment. I would make any suggested changes, or at least try it for a while and see what happens.
-
All aspects of SERPs is comparative in nature. You can rank #1 with a crappy site, as long as everyone else who is competing for the same keyword has worse pages then you.
Sometimes you can make a big positive change to your site and not change rankings at all. Other times you can make a minor tweak and jump up a few notches. There is no way to offer any quality generic advice here.
What I would suggest is to make a list of all SEO improvements which can be made to your site, then prioritize that list. Items on your most popular pages should take priority over less popular pages. Items involving major factors such as your page's title should be prioritized over items which are relatively less important such as too many links on a page.
You asked "how crucial is it to [make changes]". Only you can answer that question. How crucial is it for you to try and improve your rankings for the given page?
-
Writing engaging title tags that do not exceed the max length could lead to an increased click through rate. This may not have a massive impact on your rankings but it could potentially drive more traffic to your site.
Having too many links will reduce the amount of internal 'link juice' that each link will pass. if you reduce the number of links by a couple you will not see much impact but a larger cull could potentially boost the rankings of the pages you choose to focus on. The following blog may be useful to read:
http://www.seomoz.org/blog/how-many-links-is-too-many
With all the warning I think you need to evaluate the amount of work vs the potential impact and prioritise accordingly.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my campaign showing old data?
My campaign is stuck in a time-warp. It seems to think it's still May. Why is this? Can anyone help please.
Moz Pro | | rhiannondavies0 -
Why isn't me SellingRestaurants campaign operating???
I resign a week ago and I'm still waiting for my SellingRestaurants.com campaign to run???
Moz Pro | | restaurantbroker0 -
Pro newbie - What is a "campaign"?
I signed up three weeks ago and the first email to me begins with: The first step in PRO is to set up your campaign. Once we start tracking your site and social media accounts, you'll start receiving handy reports of your data. You can also surface site issues right in the app to help you prioritize which fixes you can make for immediate results. At this point I don't know what kind of "campaign" this is or what the "app" is. I have also lodged a ticket because something seems to be broken about my Pro status. I can obviously participate here, so I have a Pro status, but at OSE, it says "Social metrics only available to paid Moz subscribers. Learn more" and hit my Advanced Report limit for the day without seeing any such report.
Moz Pro | | trainSEM0 -
SEOMOZ Campaign Query
In SEOMOZ price plan if i select $99 for 1 month . Can i campaign 3 different websites using this one month Paid plan. Is this advisable?
Moz Pro | | Rajesh.Chandran0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
Crawl Diagnostics Warnings - Duplicate Content
Hi All, I am getting a lot of warnings about duplicate page content. The pages are normally 'tag' pages. I have some news stories or blog posts tagged with multiple 'tags'. Should I ask google not to index the tag pages? Does it really affect my site? Thanks
Moz Pro | | skehoe0 -
Sub domain vs Root domain (Campaign Settings)
I set my first website as a sub domain...I think it should have been set as a "root" domain...does this matter and can I cahnge it? Thanks! James
Moz Pro | | James10 -
SEOmoz does not recognise < in title yet recommends it!!!!
The "<" is not recognised by SEOmoz campaign crawl bot. Bot only keeps the text before < and deletes everything else from the title! Fix needed.
Moz Pro | | petrusl0