Relevant Link, but Low DA...good idea?
-
If a website has a low DA (not because of spam. Just because it's new or because there isn't a ton of content) but it is industry specific/relevant, then is that worth pursuing?
I have read how relevancy is supposed to be a major portion determining a link's benefit, but I"m leery about about something with a low DA - like under 15 low.
Thanks,
Ruben
-
I'd investigate the amount of quality content as opposed to the DA since I have a few sites with DAs lower than 20, especially with the drop that happened before thanksgiving. However, my domains lack backlinks but have more quality content than every single competitor out there in our niche, this in my opinion is google's flaw, using backlinks as the major deciding factor of DA is a big mistake and subjected to much manipulation, such sadness, ( little doge humor ).
You never know how active the domain in question is, and if they have the quality content, you could safely land a nice backlink on a site that will become the authority in their niche causing you to also get a boost.
Like the above post mentions, SEO hat should come off unless you see some sloppy work that will continue to hold a site back. Or you could use the highlighting of said sloppy work, add some corrections and secure that backlink for years to come at the same time helping that site raise their DA in general.
It's time we stop just being focused on ourselves and start lending hands across the net, building backlinks yes, but lasting networks as well.
We're all in this together, let's act like it! This community is a great example of what is lacking in the overall web in general. We are the change.
-
Hi, Ruben. When faced with choices like deciding whether or not to pursue support from a website with a low DA, I put aside my pure SEO hat and put on the more encompassing marketing hat. We often think about the Google and other search engine rules as ways of getting brownie points (or avoiding penalties). But if we think about these "rules" as just quality control regulations to help to determine which websites are most likely to provide satisfaction for a searcher's intent, then the answers are easier...at least to me. So back to your question...with my marketing hat on, I ask myself if information on my website can be helpful to the visitors of the target website and if I think in the future that traffic/following on the new website will be enough to warrant me spending time to build that relationship. If the answers to those questions are "Yes," then go for it. It is unlikely that you will want to spend time on many low authority websites at one time since it is a bit of a gamble if your time will pay off in the future. So the low authority site will just be one link in a more robust and diverse portfolio. I have found success in doing things for the business with a concern for maximizing SEO rather than doing SEO hoping for impact to the business,
Hope that gives you some ideas.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple links from same domain (different pages) considered in credibility of backlinks?
Hi, Let's say there are multiple backlinks from different pages of same domain to different pages of other domain like below: Website A: Page 1 -----------> Website B: Page 1 Website A: Page 2 -----------> Website B: Page 2 Do the pages of Website B pages will get backlinks authority equally or they don't get much backlinks impact as they have multiple backlinks from same domain? There were old school stories that Google ignores second link from same domain.....etc... So, please suggest on this. Thank you. Note: The question is NOT about content relevancy or domain authority score of the backlinks.
Algorithm Updates | | vtmoz1 -
Our Journey back to Good Rankings.
17 year old support site on the topic of hair loss. The home page (and pretty much all internal pages) enjoyed Page 1 Place 1 ranking out of 64 million search results for 12 of those years, for our main search phrase: hair loss. Other internal pages ranked #1 for other search phrases. I believe we were blessed by Google because we did everything the best we could: Genuine, manually constructed, unique, relevant content that was created from the heart. Other generalized health sites linked-to our site for more information on hair loss, and we had a couple thousand back-links that we never had to pay for. For the last 7 years or so, core content and news center went stagnant, but user-driven content (discussion forums) continued chugging along. Very old CMS systems had created duplicate content (print pages, PDF pages, share pages) and the site was not mobile-friendly at all. By the end of 2013, our home page had been bumped to the middle of Page 2 for "hair loss" as Google began pushing us down. Replacing our 700 page site dedicated to the topic of hair loss with random news articles, and dermatology organization sites that had little more than a paragraph of content on the topic. Traffic and income dropped by over 75% with this change, and by 2015 we were looking at a 9 year old site design that wasn't mobile-friendly, and had no updated content outside of the Forums for about as long. Mid 2015 we began a frantic renovation. The store was converted to a mobile-friendly design, tossed into HTTPS, and our developer screwed up, forgetting to put canonicals in place. Soon after, our store rankings dropped to almost zero. By the end of 2015 this was fixed, and we were spending tens of thousands to convert a very large, very old site into WordPress with a responsive, mobile friendly, lightning fast page-load design. We had no Google Analytics data prior to this either. Actions Taken starting Jan 1, 2016 - May 2016: Static Homepage + core content > Now put into WordPress. (80 pages) - proper 301's. News section running a 10 year old "PostNuke" CMS > Now put into WordPress. (300 pages). 301's. Forums running a 5 year old vBulletin > Now put into XenForo. (160,000 pages). 301's. Profiles section running a 10 year old "SocialEngine" CMS > Now put into new SocialEngine. (10,000 pages)* Site moved from HTTP > HTTPS. Proper 301's. Store CMS already finished months prior but sales dropped by 90%. Almost zero. Old forum CMS had created countless duplicate URLs. All of these 410'd. Old forum CMS had 65,000 pointless member profile pages indexed. All 410'd. Old news CMS created 4+ dup pages for every article (print, etc). All 301'd to new Article URL. Our HTACCESS file is thousands of lines long, trying to clean everything up, and redirect everything back to one, accurate, proper URL for each piece of content. It was a lot of work! After 17 years, we obviously had spammy sites linking to us. I quickly deleted content on my site the worst offenders were linking to. Then hired an SEO person to create a disavow audit on the other 20,000 sites liking to us. He settled on around 300 URLs needing disavow, but commented that didn't see any evidence we'd been penalized by Panda. He finished Friday and we will submit disavow Monday. Ran Screaming Frog audit on the site Cleaned up Google Search Console fully Created properties and submitted new sitemaps there. Monitored each property for the last 3 months and addressed 100% of issues raised. Revived Facebook, Twitter, Google+, Pinterest, and Instagram Accounts. Began publishing new content in our /news/ section and cross-posting to Social Media. Began improving up our Title Tags in the Forums as they often were pointless: "Hi! Need help!?" **Despite this, nothing has helped. Nothing has budged. Our traffic hasn't moved an inch since January. Sales have dropped 90% and site income has almost dried up. ** I have taken out a $25,000 personal loan just to cover my mortgage and pay my bills while I attempt to identify what's going wrong, and how to fix it. It bought me about 3 months, and that 3 months is almost up. I hired 2 or 3 different SEO experts with varying levels of experience. Due to no Google Analytics data to draw on, none of them could come up with any specific explanations for our drop in ranking over the last 4 years. That's why I took the approach to just "do everything" to fix all problems identified, and then cross my fingers. It hasn't worked. As of today our home page is not even found in google for our main search phrase: hair loss. Its simply not there. At all. And the only thing that is ranking is our forums, ranked at "67", which is horrible. But I don't understand why a site that was doing so well for over a decade has now been completely dropped from Google, without a single notice in Console or otherwise, explaining any problems. I realize this is a massive undertaking, and an equally massive post. But any time you can spend helping me will be forever appreciated.
Algorithm Updates | | HLTalk0 -
Canonical from NOINDEX,FOLLOW pages - Bad idea?
Hi, We have an extensive online shop in Magento - to ensure that some of the pages with query strings are not indexed, we implemented a conditional NOINDEX,FOLLOW so that it will stop indexing any pages that have querystrings on it - We do need to use Canonical also - for other reasons - so my question is: If you have a page that is NOINDEX,FOLLOW and it has a rel canonical pointing to original, would it transfer that NOINDEX,FOLLOW to the main original page causing it problems? Thanks!
Algorithm Updates | | bjs20100 -
Sitemap link in footer?? Is it needed
Hi, I know sitemap is important to have as it tells google the pages to crawl. I have an xml sitemap for google to crawl. However, Do I need a sitemap link in footer. Any thoughts?? Does it have any harm if I dont include a sitemap link in footer
Algorithm Updates | | pejman500 -
Excessive internal links. Should I remove the footer links?
Hi guys, I have an ecommerce site selling eco-friendly items online. I ran some on-page optimisation reports from SEOMoz PRO and discovered that I have at least 120 internal links per page. 32 of these are in the footer, designed in part to aid user navigation but perhaps also to have a positive impact on SERPs and SEO in general for the ecommerce site. Will removing these links be beneficial to my search engine rankings, as I will have less than 100 internal links per page? Or is it a major change which may be dangerous for my site rankings? Please help as I'm not sure about this! I've attached an image of the footer links below. I won't be removing the Facebook/Twitter links, just the 3 columns on the left. Thank you, Pravin MAvLe.jpg
Algorithm Updates | | goforgreen0 -
Why if PR and DA are higher is this site lower in SERPS
Hi there Why if PR and DA are higher is this site lower in SERPS. Example: https://www.google.co.uk/webhp?sourceid=chrome-instant&ie=UTF-8#hl=en&sclient=psy-ab&q=samsung+SF-4200+cartridge&oq=samsung+SF-4200+cartridge&gs_l=hp.3...13009.13824.2.14464.2.2.0.0.0.0.72.143.2.2.0.eiatsh..0.0.l4idQl3RGWc&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=69f1c60047c60e0c&biw=1045&bih=580 Pos 1 www.inkfactory.com/ink-cartridges/samsung/sf4200-series PR:1 DA:48 Pos 3 www.internet-ink.co.uk › SAMSUNG INK PR:25 DA:60 I though is you had top DA and PR you should out rank those below you?
Algorithm Updates | | smashseo0 -
How important are links after Panda
I have noticed that the sites in my niche that were at the top of the SERP's are still at the top of the SERP's after panda. I have also heard people theorizing that links are no longer important, its now all about bounce rates, time on site, etc. Is there any consensus about how important links are after Panda? thx Paul
Algorithm Updates | | diogenes1 -
How do you get the Mini-Embed-Link-Thingies in search results?
Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these? He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps. An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description. Are they random or can they be influenced?
Algorithm Updates | | Hakkasan0