Two websites vs each other owned by same company
-
My client owns a brand and came to me with two ecommerce websites. One website sells his specific brand product and the other sells general products in his niche (including his branded product).
Question is my client wants to rank each website for basically the same set of keywords.
We have two choices I'd like feedback on-
Choice 1 is to rank both websites for same keyword groupings so even if they are both on page 1 of the serps then they take up more real estate and share of voice. are there any negative possibilities here?
Choice 2 is to recommend a shift in the position of the general industry website to bring it further away from the industry niche by focusing on different keywords so they don't compete with each other in the serps.
I'm for choice 1, what about you?
-
I have came across similar situations before and I have to say that Choice 1 should be no problem at all as long as the content is fairly unique on each site. This should rule out the chance of duplicate content.
I guess it all depends on the volume, but for me I would go with choice 2. Simply because you then get to cover more spread and aren't stuck in one specific niche.
Truth is there is no right or wrong, both will work fine. It just depends on volume/competition
-
Thanks for the insight Patrick.
For many reasons the websites must remain separate, good suggestion though.
Rich
-
Hi there
I guess my main question is why two sites if you're trying to rank for the same set of keywords? Has he thought about combining? Moz has a great post on the potential benefit of combining two websites, but that's something you'll need to heavily research and chat with your client about. Here's that post.
If nothing else, more real estate sounds good to me so I would do option 1. Don't forget there are awesome Schema opportunities such as sameAs that can help you tie your properties together and help search engines understand your web presence. I would also make sure that you look into cross domain tracking so your client has a better understanding of his performance and eCommerce.
Hope this helps - good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Restructuring Areas of a Website
Hi We are changing the structure of 2 areas of our site but the URL's won't be changing. We're effectively removing the first category level as it doesn't make much sense: Current structure Cat 1 - http://www.key.co.uk/en/key/cupboards-lockers Cat 2s - http://www.key.co.uk/en/key/lockers & http://www.key.co.uk/en/key/cupboards Cat 3s... New structure will look like Cat 1's http://www.key.co.uk/en/key/lockers & http://www.key.co.uk/en/key/cupboards Cat 2's.... etc The top category 1 doesn't rank for much & the level 2's perform better anyway. Will moving the structure change rankings even though the URLs don't change - just what is assigned to them in the back changes I know if the on-page content changes, things may be affected, but we're minimising this as much as possible. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Website Does not index in any page?
I created a website www.astrologersktantrik.com 4 days ago and fetch it with google but still my website does not index on google as the keywords I use is with low competition but still my website does not appear on any keywords?
Intermediate & Advanced SEO | | ramansaab0 -
Electricity company - automatic backlinks from tables embedded on third party websites
Hi guys, I'm working for an electricity company and they want businesses to embed "live energy saving tables" where they choose to, on their website - each table links back to the electricity company. Now I'm only comfortable with editorially given links these days, rather than "you choose to embed this table and it will link back to us - that's the arrangement" set ups - even when they're not using anchor text. What are your thoughts? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
How many pages should be on landscapers website
Hi Guys, We have a good website strong onsite and offsite seo. A year ago, we had a 15 pages website for all main keywords we needed and we were on top 3 for most of these keywords in google. We were happy but we wanted more.. So we created lots of unique content targeting long tail keywords and created 100 more pages for the website. In next 4-5 months we lost positions for almost all our main keywords but got lots of longtails SERPs. Trafiic grew but the quality and the conversion rate shrinked. Everybody keep saying that it doesn't matter how many pages you have on the website as long as content is unique and I don't think it is true. I see lots of 3-5 paged websites without any seo in top 3 results in google. Does it mean that if I delete all these 100 pages that I created I will have more chances to get my main keywords SERP back? Basically does the seo juice that you have on domain is spreading across all pages and the more pages you have the less juice every page will get?
Intermediate & Advanced SEO | | vadimmarusin100 -
Redirecting external blog to main website blog - two questions I'm struggling with
Hiya Mozzers - I have a blog separate from main website which is duplicating the blog on the main website. This separate blog is duplicating the main website blog, so it needs to be closed down and redirected. There are some 200 pages of separate blog (identified via Screaming Frog). So I am suggesting the blog pages should be 301 redirected from the separate blog to the equivalent blog pages on the main website. Q1) Should the root domain of the separate blog be 301 redirected to the main www.mainwebsite.com/blog page, or to the root domain of the main website? Q2) Should the blog pages, which lack equivalent content on the main website, be 301 redirected to the main www.mainwebsite.com/blog page, or to the root domain of the main website? Thanks for your help on this one, Luke
Intermediate & Advanced SEO | | McTaggart1 -
News section of the website (Duplicate Content)
Hi Mozers One of our client wanted to add a NEWS section in to their website. Where they want to share the latest industry news from other news websites. I tried my maximum to understand them about the duplicate content issues. But they want it badly What I am planning is to add rel=canonical from each single news post to the main source websites ie, What you guys think? Does that affect us in any ways?
Intermediate & Advanced SEO | | riyas_heych0 -
Changing website providers
After increasing suffering down time from my current website provider, I am seriously considering finding a new one. My only concern is the effect on SERP. Does anyone have any experience with this and what to do and avoid?
Intermediate & Advanced SEO | | casper4340 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1