Why SEOmoz says to keep title tag not more than 65 character?
-
Why SEOmoz says to keep title tag not more than 65 characters?
I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ?
If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much…
I know i used too many why just to tell i am nt a lawyer just trying to act like one , just kidding.
-
I have heard that Google does indeed use characters after the 65 character display limit in its ranking algorithms. Is this true and does it therefore make sense to have title tags longer than 65 characters, so long as the first 65 characters (or 60 in many cases) are a complete thought on their own?
Here is a page describing this strategy:
-
The Title tag will help you rank but it's also very important for direct users as with a "spamy" look with a very long staffed title tag user will / can wander.
Related with the SEO factor, with many words within the title tag the keyword power will be diluted.
Personally I keep everything as short as possible but in some cases when the title is dynamic (post name or whatever) if it looks right then you can let it slide (see thetitle of this page - is 70+ but it looks right.. right ? :))
I am curious about what other people feel about this ...
-
I'm no expert but my tuppeny's worth:
Re: the meta "description" tag, it's because if it's ridiculously long it gets truncated on a Google Serps page with ellipsis (...) There is one school of thought that actually favours this on the grounds that it supposedly encourages "curiousity value" click through, eg "This website shows you how to make $1million just by...[ABRUPT STOP]
Re: Title tag, a similar argument applies, although (& I stand to be corrected) the rule of thumb is anything over about 80 chars begins to look spammy, as does repeating any one word in the title tag more than twice.
-
Simple, Google will only display 65 characters in the SERPs pages and you need to craft your titles for the maximum benefit which includes getting click throughs.
Also If you have 100 - 150 characters then each word is diluted in strength (to a degree) and if it needs to be that long then your page isn't as focused as it could be, you may be better off with 2 pages targeting different aspects of the keywords.
Keywords at the beginning of a title tag are currently thought to be useful - http://www.seomoz.org/article/search-ranking-factors#ranking-factors
However correlation data shows keywords in title may actually have a negative correlation to ranking - http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements - (On Page Keyword Usage section)
You won't really be penalized for it, but it's certainly not best practise.
-
Shashank,
Google and most other search engines only display a max of between 65/70 characters in the SERP. You've got that much space to get your keyword in there and maybe a call to action (although you can further target this in your description where you get a max of 155 charcters before the cut off).
You've also got to ask yourself if you put a 150 character title tag how it will benefit your site, if at all
Also, don't forget that the title/description are used to improve CTR too (and not just for rankings) so having a spammy looking Title with 3 keywords put in the displayed character length with no consideration for human readability will have a negative affect on your CTR.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need title elements on all my forum pages?
I have a forum that I'm working on and there are a lot of pages that don't need to be found in search. In fact, I'm even thinking of de-indexing some of them such as the following pages: Registration Login Member Cancellation Member Billing There are also a lot of pages that are only viewable to paid members. Do they all need title tags and meta descriptions?
Intermediate & Advanced SEO | | BroDino0 -
Why isn't there a browser tab title AND meta title?
Personal opinion; as a user, it makes sense for me to want a full 50+ character meta title which displays in a search engine that helps me determine if I want to click that link AND a concise browser tab title that tells me which page and brand I have open. As a search engine, I would (possibly wrongly) suppose that having one more piece user-facing of information would be helpful in understanding a page and that page's relation to the rest of the website. Theoretical example Meta title: A great title for the website I've been dreaming of! | OurBrand Browser tab title: Home | OurBrand
Intermediate & Advanced SEO | | sb10300 -
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
Intermediate & Advanced SEO | | AlirezaHamidian
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this?0 -
When optimizing videos for a website should the Alt and Title be the same or different?
When optimizing videos for a website should the Alt and Title be the same or is that too much? If so what is the best practice for optimizing images on a website? For example title=Blue widgets in Atlanta alt=Blue widgets in Atlanta Also, I'm assuming the image name should be Blue widgets in Atlanta
Intermediate & Advanced SEO | | webestate0 -
Alt tags
What options do I have if all my images are pulled in by tags background images? It's a customized CMS and the designer put all images in the CSS so he would have more control over image size. I would like to somehow add description elements to the alt tags Thank, Eric
Intermediate & Advanced SEO | | SeaDrive0 -
Do I need a canonical tag on the 404 error page?
Per definition, a 404 is displayed for different url (any not existing url ...). As I try to clean my website following SEOmoz pro advices, SEOmoz notify me of duplicate content on urls leading to a 404 🙂 This is I guess not that important, but just curious: should we add a cononical tag to the template returning the 404, with a canonical url such as www.mysite.com/404 ?
Intermediate & Advanced SEO | | nuxeo0