Ecommerce catalog update: 301 redirects?
-
Hello mozers,
We run an ecommerce store and are planning a massive catalog update this month. Essentially, 100% of our product listings will be deleted, and an all new catalog will be uploaded. The new catalog contains mostly new products, however there are some products that already existing in the old catalog as well.
The new catalog has a bunch of improvements to the product pages, included optimized meta titles and descriptions, multiple language, optimized URLs and more.
My question is the following:
When we delete the existing catalog, all indexed URLs will return 404 errors. Setting up 301 redirects from old to new products (for products which existing previously) is not feasible given the number of products. Also, many products are simply being remove entirely.
So should we go ahead and delete all products, upload the new catalog, update the sitemap, resubmit it for crawling, and live with a bunch of 404 errors until these URLs get dropped from Google?
The alternative I see is setting 301 redirects to the home page, but I am not sure this would be correct use of 301 redirects.
Thanks for your input.
-
Thanks for the info.
In my books a 301 redirect is for a direct replacement of an old webpage for a new one. I knew a bunch of 404 errors would be problematic, but I was also worried setting up 301 redirects to the home page (which is not a replacement for the product page being removed) would not agree with best practices.
Also good point regarding existing incoming links pointing to the pages being removed.
I think what we'll do is export URLs from the Google index, and either set a 301 redirect to the new product page (if it exists) or if not we'll 301 redirect to that product's category page.
-
I don't fully agree with the answer above - having 404's is not a direct cause for demoting. Check https://googlewebmastercentral.blogspot.be/2011/05/do-404s-hurt-my-site.html . Another interesting video on expired e-commerce products is here: http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882. Redirecting to the homepage (or any other non related page) is certainly not a good thing - this would be considered a soft 404.
It is however best practice to redirect products that remain in the catalog to the newer versions of the page. Even for those that don't remain in catalog you might consider to redirect them to a closely related new product. You indicate that given the number of products this would be not feasible. Are there no common patterns in the url to redirect these pages in bulk? Is it possible to put the redirect in the page header?
Redirects (properly implemented = going to the corresponding content) are both good for users & Google. If you don't redirect it will take some time before the new products are indexed and replacing the old ones in the ranking - which will almost certainly lead to rank loss: the 404 results will quickly disappear from the results and it will take a lot longer for the new ones to take their positions, it they manage to get back to these positions at all.
If you happen to have links point to these old product pages - you will loose these as well if they go to a 404.
In case that redirects is indeed not a valid option - make sure that you have a custom 404 pages so that user can easily find what their looking for. It might reduce the damage a bit.
If it was my site - I would try to find a solution to implement 301's.
Dirk
-
You should definitely not let those URLs die. Having a ton of 404 errors is a sure fire way to have Google demote your site for poor quality. I recommend selecting your top 100 or so products, based on Google Analytics traffic numbers and importance to your business, and apply one-to-one 301 redirects for those. The rest of the old products can be redirected to the homepage, or maybe the main store page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will URLS With Existing 301 Redirects Be as Powerful As New URLS In Serps?
Most products on our site have redirects to them from years of switching platform and merely trying to get a great and optimised URL for SEO purposes. My question is this: If a product URL has alot of redirects (301's), would it be more beneficial to me to create a duplicated version of the product and start fresh with a new URL? I am not on here trying to gain backlinks but my site is tn nursery dot net (proof:)
Intermediate & Advanced SEO | | tammysons
I need some quality help figuring out what to do.
Tammy0 -
HSTS Redirects
Hi Are these 307 redirects bad for SEO? They've just popped up on an audit & I haven't seen them before. I'm guessing as they're temporary they should be updated. Thanks Becky
Intermediate & Advanced SEO | | BeckyKey0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
How to find the redirects on website
I want to find the complete internal redirects on website. Just internally linked. How to find such?
Intermediate & Advanced SEO | | vtmoz0 -
What if a 301 redirect is removed?
Suppose the following scenarios after a 301 redirects from source URL to targent URL is removed. 1. If source URL raises a 404 error, will target URL retained the link juice previously passed from source URL? 2. If source URL starts to show different content than what is showing on target URL, will the previously passed link juice be credited back to the source URL?
Intermediate & Advanced SEO | | Bull1350 -
Big 301 Redirect Help!
Hey guys I need a little help with setting up a big 301. Background: It's a bit of a mess as the old site is a total mess after being online for 10 years plus. It has html and php pages, and a mod rewrite to redirect old html links to the newer php version of those pages. It's now moving to a new site and as the domain name and URL structure has changed we can't use any fancy regex and have to do a page to page redirect. There are 1500 pages to redirect. However, the old site has thousands of linking root domains, and some of these are to the old html pages (which currently redirect to the php pages) and some to the newer php pages. Question: My initial plan was to leave the mod rewrite and only redirect the php pages. That means 1500 individual redirects instead of 3000 if I individually redirect both the php and html pages. I'm not sure what's best to be honest. We don't really want multiple hops in the redirect (html>php>new site), but surely 1500 redirects is better than 3000! Does anyone have any advice on which option may be best, or even a better option? Thanks 🙂
Intermediate & Advanced SEO | | HarveyP0 -
Temporary Redirects on Magento
I've recently taken over a client who uses the Magento platform and there was definitely a duplicate issue with his homepage. It redirected www to non www, however the canonical tag was setup wrong and pointing to the www version. When I looked at OSE for both versions the non www has only 7 linking domains and a page authority of 32. The www version has 24 linking domains and page authority of 39. As the domain is fairly new, I decided to redirect the non www to www and keep the canonical the same. (I changed the internal linking structure etc). When I run both URLs through this tool: http://www.ragepank.com/redirect-... it's returning a whole bunch of 302, rather than 301 redirects. What's the deal with that? Is that a Magento setting that I can fix or something a little harder? I'm not sure if it's proper etiquette to post the URL of a client, so if that would help and is OK, please let me know. Thanks
Intermediate & Advanced SEO | | bradkrussell1 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0