Best practices for lazy loading (content)
-
Hi all,
We are working on a new website and we want to know the best practices for lazy loading of google for content.
My best sample is: bloomberg.com , look at their homepage.Thank y'all!
-
Hi John! In order to get you an answer that directly relates to what you're trying to do, would you be able to give us more information about your goals with this? As in, what sorts of pages, specifically, you're intending to implement lazy loading on? And as Sergey asked, is it for the site to load faster for users? For overall user experience?
-
Hey Sergey,
I'm looking for a solution for laziloading and not for pagination in lazy-loading.....thanks anyway..
-
Hi John,
First of all - the Google Webmaster Blog has written about infinite content (although not specifically lazy loading) here. Might be worth checking out.
Second, my question to you would be what is your goal with implementing lazy loading on your site? Is it for the site to load faster for users? For overall user experience?
Here is a thread on Reddit talking about this situation, I think /Twoary explains it well. Here's a quote:
"As far as I have experimented with it, it seems like they can indeed not find scroll-based lazy loading (in webmaster tools). Another possibility is onload lazyloading (first load all the content above the fold, then load the content below the fold after the onload event has fired), I have to experiment more with that.
Right now I avoid lazy loading for SEO for articles and such. The fact is that google only cares about "time to first byte". Maybe soonish they will care about "time until above the fold page is loaded". But they do not penalize for the time it takes for all of the resources to be loaded. Apart from that, google mostly cares about user experience which they measure by actual dwell time of their users.
As for the user experience, lazy loading images doesn't add that much benefit either. The browser downloads images near the top of your page first, so the above the fold content isn't downloaded any faster with lazy load. (Possibly even slower because the browser won't be able to start prefetching lazy loaded images until javascript executes.)
The only benefit I see right now is for reducing bandwidth usage (for your site and for mobile users). However the disadvantage will be that your images probably won't rank as well (even if you use pagination/a sitemap.)
OTOH, lazy loading other heavy content such as videos, iframes and ads may be much more beneficial because those actively make the page more sluggish."
-
Yes, I'm using wordpress.
-
Are you using a CMS? There are some great plugins for various different platforms.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best format for animated content
We want to use some movement in our designs, charts etc. what format is the most SEO friendly?
Technical SEO | | remkoallertz1 -
Page content not being recognised?
I moved my website from Wix to Wordpress in May 2018. Since then, it's disappeared from Google searches. The site and pages are indexed, but no longer ranking. I've just started a Moz campaign, and most pages are being flagged as having "thin content" (50 words or less), when I know that there are 300+ words on most of the pages. Looking at the page source I find this bit of code: page contents Does this mean that Google is finding this and thinks that I have only two words (page contents) on the page? Or is this code to grab the page contents from somewhere else in the code? I'm completely lost with this and would appreciate any insight.
Technical SEO | | Photowife1 -
Tricky Duplicate Content Issue
Hi MOZ community, I'm hoping you guys can help me with this. Recently our site switched our landing pages to include a 180 item and 60 item version of each category page. They are creating duplicate content problems with the two examples below showing up as the two duplicates of the original page. http://www.uncommongoods.com/fun/wine-dine/beer-gifts?view=all&n=180&p=1 http://www.uncommongoods.com/fun/wine-dine/beer-gifts?view=all&n=60&p=1 The original page is http://www.uncommongoods.com/fun/wine-dine/beer-gifts I was just going to do a rel=canonical for these two 180 item and 60 item pages to the original landing page but then I remembered that some of these landing pages have page 1, page 2, page 3 ect. I told our tech department to use rel=next and rel=prev for those pages. Is there anything else I need to be aware of when I apply the canonical tag for the two duplicate versions if they also have page 2 and page 3 with rel=next and rel=prev? Thanks
Technical SEO | | znotes0 -
Duplicate content and rel canonicals?
Hi. I have a question relating to 2 sites that I manage with regards to duplicate content. These are 2 separate companies but the content is off a data base from the one(in other words the same). In terms of the rel canonical, how would we do this so that google does not penalise either site but can also have the content to crawl for both or is this just a dream?
Technical SEO | | ProsperoDigital0 -
Bad Duplicate content issue
Hi, for grappa.com I have about 2700 warnings of duplicate page content. My CMS generates long url like: http://www.grappa.com/deu/news.php/categoria=latest_news/idsottocat=5 and http://www.grappa.com/deu/news.php/categoria%3Dlatest_news/idsottocat%3D5 (this is a duplicated content). What's the best solution to fix this problem? Do I have to set up a 301 redirect for all the duplicated pages or insert the rel=canonical or rel=prev,next ? It's complicated becouse it's a multilingual site, and it's my first time dealing with this stuff. Thanks in advance.
Technical SEO | | nico860 -
Does turning website content into PDFs for document sharing sites cause duplicate content?
Website content is 9 tutorials published to unique urls with a contents page linking to each lesson. If I make a PDF version for distribution of document sharing websites, will it create a duplicate content issue? The objective is to get a half decent link, traffic to supplementary opt-in downloads.
Technical SEO | | designquotes0 -
Strange duplicate content issue
Hi there, SEOmoz crawler has identified a set of duplicate content that we are struggling to resolve. For example, the crawler picked up that this page www. creative - choices.co.uk/industry-insight/article/Advice-for-a-freelance-career is a duplicate of this page www. creative - choices.co.uk/develop-your-career/article/Advice-for-a-freelance-career. The latter page's content is the original and can be found in the CMS admin area whilst the former page is the duplicate and has no entry in the CMS. So we don't know where to begin if the "duplicate" page doesn't exist in the CMS. The crawler states that this page www. creative-choices.co.uk/industry-insight/inside/creative-writing is the referrer page. Looking at it, only the original page's link is showing on the referrer page, so how did the crawler get to the duplicate page?
Technical SEO | | CreativeChoices0 -
Is this considered as duplicate content?
One of my clients has a template page they have used repeatedly each time they have a new news item. The template includes a two-paragraph customer quote/testimonial for the company. So, they now have 100+ pages with the same customer quote. The rest of the page content / body copy is unique. Is there any likelihood of this being considered duplicate content?
Technical SEO | | bjalc20110