Advanced Segments for Remarketing Lists
-
Hello Moz community!
I have a question around advanced segmentation for a client and was hoping someone would like to take a crack at it. Basically, I’m trying to establish segments which map to areas of the sales funnel, which I can then utilize as remarketing lists.
So the scenario is this, for the time being we have 4 stages, let’s call them Aware, Interested, Engaged and Intent. For each of these stages a user will need to meet specific criteria. So for instance, Aware segment looks like the following
Aware:
- Visited 1x
- (site.com/home)
- Had 2 unique page views/session
That’s pretty easy to do in segments. Where it gets a little more confusing is when we try to take it to the “Interested” category. Which would have the criteria of
Interested
- All of aware
- Repeat visitor (2x in last 30 days)
- Visited specific deeper pages
- (site.com/home/page1)
- (site.com/home/page2)
- Had specific events fire
- Clicked on download data sheet
In GA, does this segment architecture make sense?
|
Filter users Include
Page Contains site.com/home
AND
Unique Pageviews per session ≥ 2
Filter Users Include
Page Contains site.com/home/page1
OR
Page Contains site.com/home/page2
AND
Count of Sessions session ≥ 2
Filter Users Include
Event Label Matches download datasheet
|
I would love any feedback on this! Thanks in advance
- Visited 1x
-
Thanks for the feedback Erika!
-
Hi Drew,
I’ve found this to be a useful method for enriching your Remarketing lists past the standard setup. Here are a few comments on what you proposed:
Aware There isn’t one right answer but I would suggest tailoring this segment a bit more unless you feel this is enough to be considered “Aware”. I recommend adding criteria such as “time on page” (exclude or include) to enrich it further.
Interested
I recommend not just inheriting the criteria of “Aware” but taking it a step further. For example, if the “time on page” for “Aware” is 30 seconds, I would make this stage 60 seconds.Also, it sounds like making specific events trigger would be better suited for the “Engaged” stage.
Just a side note, but be sure not to use a filter along the lines of “include” with page “does not contain” as that is not the ideal setup.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA4 account & property not showing in traffic property setup list.
Hi there, I've connected multiple client accounts to GA4 already, but three of our accounts that we have administrator rights to in GA4 are not showing up in our selectable accounts/properties list when logged in via Moz to add to the traffic settings area. Anyone else have this issue and find a fix?
Reporting & Analytics | | luminusagency0 -
How to analysis Product List position in Analytic for 2nd Page Clicks?
Hi All, While implementing Product list position when user move to 2nd page then position again start from 1st position so how I will know in google analytic that 1st Position clicked from 1st page, 2nd page, 3rd page etc and same way how do i know if page is sorted with highest or lowest price? I am talking about given below position. dataLayer.push({ 'ecommerce':{ 'currencyCode':'EUR', // Local currency is optional. 'impressions':[ { 'name':'Triblend Android T-Shirt', // Name or ID is required. 'id':'12345', 'price':'15.25', 'brand':'Google', 'category':'Apparel', 'variant':'Gray', 'list':'Search Results', 'position':1 }, Regards, Mitesh
Reporting & Analytics | | Arnold30 -
Get anchor text, nofollow info etc from a list of links
Hi everybody. I'm currently doing a backlink audit for a client and I've hit a small problem. I'm combining data from Ahrefs, OSE, Webmaster Tools and Link Detox. I've got around 27k links in total now, but the issue is that WMT does not provide data on target page, anchor text and nofollow/dofollow. This means I have around 1k links with only partial information. Does anyone know of a way that I can get this data automatically? Thanks!
Reporting & Analytics | | Blink-SEO1 -
May last year my sites orgainic listings, and therfore visitors, plumeted. Why?
Hello, May last year my site took a major fall. I am unsure why, and it's time I found out why. Recently I have rebuilt the site from scratch, except for the urls and content, and it's starting to turn back. What is the best method to go about understanding just what caused the decline? What are the options I have? See the image for a graph of the all-time traffic. http://i.imgur.com/uL93yPj.png My website in question is: www.ditalia.com.au Thanks. uL93yPj.png
Reporting & Analytics | | infinart0 -
Using advance segments or primary dimensions?
Hi guys, I haven't played around with advance segments enough to know the answer to this, so looking for some help. What I want to track is a keyword through the whole analytics, so I created an advance segment for "KEYWORD". This segment is Include - Keyword - "KEYWORD". Now when I remove the advance segment and do the following: Traffic Sources - Organic - Primary Dimension - Keyword - "KEYWORD" The amounts of visits differ a lot. I'm guessing this has to do with sessions? Looking for a clarification on this.
Reporting & Analytics | | William.Lau0 -
Can you use an advance segment as a metric or dimension for another advance segment in GA?
I have 3 advanced segments set up: Branded keywords Non-branded keywords (all) irrelevant non-branded keywords. irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot. for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords. **for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp". **What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)] any thoughts on handling this logic?
Reporting & Analytics | | S.S.N0 -
Keyword tracking using Advanced Segment
I would like to see visits for only and only the following 2 keywords using advanced segment in GA. logo design india and logodesign Here's how i set up the Advancned Segment - Keyword > Matches Regular Expression > logo design india|logodesign The problem is that advanced segment report is also displaying visits for keyword thelogodesigns. Have i set it up correctly ?
Reporting & Analytics | | seoug_20050 -
Google analytics advanced segments
Ok, I need help with a simple (although, for some reason, I'm having trouble with it) advanced segment. Dilemma**:** All of our techs have a backend cookie that they use to log into our website. I want a way toexclude all visites where the landing page contained this in the url:/backend/cookie.php?username= Advanced Segment: We have a lot of techs and each one of them has a different "username=example". So how can I set up an advanced segment where it will exclude any visit where the visitor came in one a landing page containing /backend/cookie.php?username=
Reporting & Analytics | | NerdsOnCall0