NAP question and Google local.
-
Hello,
My client has successfully grown one of their event venues locally (lets call it venue A) and on the back of that bought two more venues (B & C). Then created an umbrella company to manage all three.
He now wants to market the umbrella company and so redirected the original successful venue domain (A) to the new umbrella company domain. The umbrella company is located at the same address as the original venue A. So it shares the same address, phone number, website as venue A but a different name. All this done before me.
He has a Google local page for the original venue - venue A- and changed the domain on it to the new one. He also has Google local pages for the other two venue locations. But doesn't have a Google local page for the umbrella company.
Now he finds rankings are down. Looking around I can see that his citations are all based on the original successful venue name A - but he has changed the website URL on many of the citations to the new domain.So a bit of a mess as we have a mixture of addresses, same phone number for all 4 , different business names for all 4, same website for all 4.
If all the venues plus the umbrella company are in the same city, but have different names and addresses but the same phone number (for bookings) and web address, are they allowed a Google local page each?
I suggest just having a Google local page for the umbrella company and remove the others as they are not actually separate businesses although they do have different addresses. But unsure if this is correct or necessary.
Not sure how to progress with this one and any help appreciated?
-
Optimize the umbrella company as a brand for organic search but NOT for local SEO. Use the 3 local venues for local search optimization and it helps to use the local landing page for Google My Business and 3rd-party citations. For the GMB pages, you really need a separate phone number for each venue even if they forward to the main line. You can create a Google Plus page for the umbrella company but you should not create a Google My Business listing.
-
The three different venues are on the same website with a landing page each and they are under the umbrella company. The three venues offer the same services. The company wants to market the umbrella company but has left the Google local pages for the three venues. I guess I could change the Google local URL's to the landing pages on the website but the phone numbers are all the same - that of the umbrella company.
The problem is that the umbrella company shares the same address as venue A so not sure if I should create a new Google local page for the umbrella company or change Venue A's one?
-
Yes, that is a bit of a mess. There are a few different ways this can be approached, depending on your answers to the questions below:
- First of all, is there a business case for marketing the umbrella company instead of the individual event venues? Was the umbrella business created for legal or tax purposes rather than as a brand to be promoted?
- You mention that the 3 locations have different business names. Do they offer the same services?
- I'm not clear on whether the 3 locations are all on the same website or not. Are they?
If your marketing goals are to promote the branded event locations rather than the umbrella business, especially for Google's local business results, leave the umbrella business out of your digital marketing and relegate it to the legal disclaimers or "About Us" page.
If the 3 locations are different brands and they provide different services, it might make sense to have 3 different websites. Just treat them as separate businesses for marketing purposes. On the other hand, if the 3 locations are under the same brand with the same or similar business name and services, it might be more appropriate to have one website promoting the brand that includes a location-based landing page for each venue. The best way to do this really depends on your specific business case.
Finally, you definitely need 3 separate phone numbers for each venue if you want to optimize for local search.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO for E-commerce
Hi there I am running an ECommerce site that supplies products globally! We have 2 administrative offices - the UK and Ireland. When setting Google my business, do you suggest setting 2 listings - one for the UK and one for Ireland? Both listings will link to the same E-Commerce homepage but with different phone numbers. Please give me advice=)
Local Listings | | Insightful_Media0 -
Google My Business answers not appearing
We've been trying to use the GMB Q&A feature as a lot of customers seem to be engaging with the listing/asking relevant questions. However, sometimes we answer a question directly from the business listing account but it does not appear (no error message is shown when posting either). When we go to re-post the answer, the text is sometimes still visible in the answer box field. Any ideas what might be causing the issue?
Local Listings | | Wagada1 -
Removing a duplicate local listing in same city
Hello, I see three locations for a client. Two legitimate which I have ownership of, the third is a duplicate of one of the locations. Ithink it is harming rankings and I want to get rid of it. It is service area business. Things keep changing, but how will I remove it? My client obviously set this up a while ago and it is left with wrong or missing info. When I click on the business under "more listings" on maps there is a chance to "edit it" AND "claim it" but not delete it. When I strart to claim it I go through adding in everything but then I worry I am legitimising the duplicate. How do you get rid of it? Thanks
Local Listings | | AL123al0 -
Consistant citations for Local SEO
Hi Guys - Ive got a tricky question. I want to create correct and consistent citations for this business http://www.singlewellcarsales.co.uk/ However theres a twist, the website is called ‘Singlewell Car Sales Ltd’ but they also have a service centre called ‘Singlewell Service Centre Ltd’ so in theory two business names under one website. We want to treat them as two separate businesses when adding to local directories. We also want to create two local Google pages. Both divisions share the same website, and address but include a different telephone number and business name. I want to use Schema mark up on the website to reference both business names so that Google can make a link between the name and various local citations NAP. My main questions is, can you use Schema two mark up two business names under one website? or will Google get confused and regard it as duplicate or inconsistent citations? Many Thanks Jon Rayner
Local Listings | | NaughtyChilli0 -
Removing Unverified Listing From Google
We have an old unverified listing that has our information on it, but we can't get it off google. I told them months ago it was closed, and it is marked as closed in Google...but it still shows up. Moz Local is telling me this is an inconsistency that hurts our local rankings. I went to delete the page from our Google Business/Place, but if I did that, the warning said that I would just not have access to the page, and that the listing would still show up on google. How do I permanently get rid of those thing, so it's not longer an inconsistent listing? Ruben
Local Listings | | KempRugeLawGroup0 -
A customer made a duplicate google plus page, now what?
A customer of mine went to a business conference about a year ago and one of the speakers told them of the importance of having an optimized google plus page. Instead of talking to me about it, they went ahead and created a brand new page and began posting content and reviews to it. I've contacted google and they've told me they deleted the first page, but it still always shows up in the local search results even though the new page has much more content on it. Has anyone dealt with a similar situation that could help me? I have them ranking #2 organic, but barely showing up local...
Local Listings | | jag10251 -
Getting Google Local Pack Results
Does anyone know of a good article that lists all the things needed to get good Google local pack results? That would be extremely helpful. Thanks in advance!
Local Listings | | Gavo0 -
Which Local Listing to Delete?
A local business has two Google+ Local listings: an unverified unclaimed listing an unverified, but claimed listing Both are duplicates with correct address and phone numbers. Listing 1 ranks. Listing 2 doesn't rank. Should I: A) report listing 1 and verify listing 2, or B) claim and verify listing 1 and delete listing 2 With A there's a risk of killing a listing that's ranking well and not getting a replacement. With B there's a chance of going against Google guidelines, as I understand claiming duplicate listings is a no-no (?) Suggestions? Thanks!
Local Listings | | MatterSolutions0