DA vs Relevancy - Trade Off Question
-
Hey Guys
We all know that relevancy largely trumps DA nowadays.
What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site...
For example, sites with DA of 100 we probably want backlinks from.
So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts...
Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links
Thanks
-
I submitted a request through The Guild to find out why my original answer above was not delivered to you. Sorry about that.
As to your question about the average Moz Domain Authority. DA is made up of "MozRank", "MozTrust" and your link profile. Of those three, the one that we can most quantify is "MozRank." Moz actually says the average MozRank (from 1-10) for a site page is a "3."
So just taking that information it's easier to see why the average Moz Authority would be on the lower end 30-40 and not 50 or higher. It also explains why it is easier to move from 30 to 40 than it is to move from 70-80.
Good luck with the above, let me know if I can provide any other help.
-
Weird, I didn't get anything over there, just checked and it's still not on the thread or anywhere I can see...
I posted it on a few forums as I wanted to see what the response was like as a sort of 'test' as to which forum I should spend time on
Anyway, thanks for the response. I was not aware so many sites below 40 existed - I really had no basis point for what was an above average DA (I would naturally have assumed above 50!).
I will check out your articles - thanks again!
-
Hi Michael,
You submitted this same exact question over at The Guild (SEO Chat). Did you receive that answer?
Here's that answer again, including links to the subscriber-only materials you have access to you. Let me know if you can't access anything or if you have any clarification questions:
First, if you haven't seen our article this month on Domain Authority I'd like you to review that first here:
https://guild.seochat.com/se-news/content/looking-to-boost-your-domain-authority-here-are-some-tips
As for your question below, honestly, there is no right answer. Speaking as a link builder myself I'm ALWAYS going to choose a lower DA value site link target that is niche-related over a higher DA site that is not. That's a qualified linking target. Just as I would always choose a link on a page that is actually going to get clicked over a link on a higher DA page that sends me NO traffic.
So there is really not a quantifiable answer to your question. If you want to use DA 70 as your make or break it number, awesome. But considering that the VAST majority of sites have a DA score of 40 or less, personally, 70 seems awfully high to use as a preconceived standard for evaluation.
Make sure to read my detailed article on link evaluation here:
When I'm evaluating a link I'll honestly not review DA till the end. And even then, again, if a link isn't going to get clicked or send traffic, to me that is a HUGE deal and I devalue the link immediately.
Hope that helps. Thanks for the question and definitely respond (other here, or at The Guild) for more information.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Slug construction question
Hi there, question about what constitutes an optimal slug. I work for a Theater news site. An article we recently wrote announced the opening of the musical "Holler if you hear me," which features the music of Tupac Shakur. We considered a few options, including holler-if-you-hear-me-opens-on-broadway and tupac-musical-opens-on broadway. Any suggestions? Also, if the full URL reads something like theatermania.com/broadway/news/06-2014/[slug], should we try to ensure that the term 'broadway' never appears in the slug to reduce redundancy? Keep in mind that the term 'broadway' is a pretty popular search term.
Intermediate & Advanced SEO | | TheaterMania0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Wordpress Config Thoughts: Multisite vs. Parent/Child Themes vs. Infinite WP?
We publish four local food and drink magazines, each with its own website and related web content. Even though the content across all four titles shares a common mission, there is little overlap in actual stories. That is, each site has its own story content, events calendar and business listing guide. Still, since we share an editorial staff and a common look among all four, we are debating the pros and cons of a few different wordpress and SEO configurations, and would welcome the community's input on the pros and cons. Here is what we are considering for the Wordpress configuration: Wordpress Multisite - concerns about 10-15% performance hit, incompatibility with certain plug ins, need to more ‘expert’ development InfiniteWP - concerns that adding a 3rd party plugin to the mix might complicate things Parent / child themes A single wordpress site with different content subfolders for each locale - simplifies events / guide listings / seo, but too much in one place? Problems with current config (four different wordpress installs across four different base domains - ediblemanhattan.com, ediblebrooklyn.com, ediblelongisland.com, etc) SEO value is currently spread across four base domains Four different wordpress installs / upgrades / templates / plugins must be managed separately Four different namespaces for registered users make cross-domain registration more difficult, less usable The independent site approach is potentially problematic if we were to decide to combine certain site features - for example guide and event listings - into a single site experience filterable by zip / location Our questions: WP config: independent sites vs. multisite vs. parent/child themes vs. other? SEO config: should we move to shared parent domain? If we do, should we use locale-based subfolders or second level domains (brooklyn.ediblemag.com vs. ediblemag.com/brooklyn)? Operations: We think there are SEO advantages to move all four sites share the same base domain - ex, ediblemagazine.com, but are there operational disadvantages we are not considering? Ability for local site editors to work within their locale section only Ability for ad sales to target a single locale, example, run of site display ads on specific locales Ability to segment users by their locale - ex. enroll users in email lists for edible brooklyn only
Intermediate & Advanced SEO | | brianhalweil0 -
Bizarre iframes question
I've been asked to do an audit of http://www.equipment4garages.com/. The first thing I did was check the code, and saw that the whole thing has a clone of the original site in an iframe. I can't for the life of me think why anybody would do that, so I was wondering if someone here could shed some light on it?
Intermediate & Advanced SEO | | neooptic0 -
Question about Google Search Results
I have a question regarding google search results. I have a website www.911signalusa.com when you type this into google search box the URL comes up repeatedly. I have several competitors here is one of them www.emergencycity.com when you type in their name it only come up as the first result. How did our SEO guys make this happen? I have another site tha when we type in the URL it only comes up as the first result. However when you do site:www.------.com All of these site are indexed in Google. It is not causing any problem we knoe of but it appears to me that our 1 site has it better? Or is it that maybe there are very minimal links to the site? Thank you for your time and consideration in answering my quesiton.
Intermediate & Advanced SEO | | scamper0 -
XML question - not finding all of the pages
When I run http://www.xml-sitemaps.com/ on my site, it doesn't find all of my pages. The pages do not have any no follows in them (I thought that was the original problem). Has this happened to anyone else? What is the solution?
Intermediate & Advanced SEO | | digitalops0 -
Company Blog Vs External Blog
Hi there, We write articles for our blog on a regular basis, maybe two times per week. One of those articles I usually place on an external blog first getting some external links pointing into my product pages and using a rel canonical on that article on my blog pointing to the external post, so that the external post get's all the credit. The reason I put this on my blog is I use this to point to from my email marketing activities. The question is, do you think this makes best practice? trying to get more out of this blog post.
Intermediate & Advanced SEO | | Paul780 -
Another deduplication question.
Where an existing website has duplicate content issues - specifically the www. and non-www. type; what is the most effective way to inform the searchers and spiders that there is only one page? I have a site where the ecommerce software (Shopfitter 4) allows a fair bit of meta data to be inserted into each product page but I am uncertain, after a couple of attempts to deduplicate some pages, which is the most effective way to ensure that the www related duplication is eliminated sitewide - there is such a solution. I have to own up to having looked at ,htaccess 301 redirects webmaster tools and become increasingly bamboozled by the conflicting advice as to which is the most effective way or combination to get rid of this problem. too olod to learn new tricks I reckon 😉 Your help and clarification would be appreciated as this may help head off more fruitless work.
Intermediate & Advanced SEO | | SkiBum0