Usage of keywords in URL
-
Hi everyone,
I'm trying to optimize our website and I'm not sure what's ideal for our URL structure.
We have two products: one of them is focused on B2C & the other one on B2B.
Our homepage is focused on the B2C product.For our B2B product, I'm not sure what's ideal. The URL for our 'homepage' of the B2B product is ourdomain.com/software. We have different target groups for our B2B software, and therefore different pages on our website.
Which URL would be best to use for the keyword personal trainer software?
1. ourdomain.com/software/personal-trainer-software
2. ourdomain.com/software/personal-trainer -
Thanks for the replies!
I believe Google makes matching keywords bold in the URL, so it can be good for the CTR.
Which URL do you think is best for the keyword personal trainer software for both SEO purposes and CTR?
yourdomain.com/business/personal-trainer-software
yourdomain.com/software/personal-trainer-software
yourdomain.com/software/personal-trainerSeems like most people would recommend going for option 1?
-
If having an informational URL as you've proposed is helpful for the user to understand the page, then by default, it's also going to be helpful for SEO. Google's goal is to provide the best results for people, so indirectly, it does help to have topic-indicating URLs.
-
Hi,
First of all I would like to let you know that having keywords in URL won't give any ranking boost. Second thing I would go with 'yourdomain.com/business/personal-trainer-software' it will be helpful for user to know about what the page is about.
Thanks
-
My suggestion for B2C
yourdomain.com/consumer/personal-trainer-software
For B2B it can be
yourdomain.com/business/personal-trainer-software
You can differentiate at category level to make your customer experience better for your visitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Appending a code at the end of a URL
Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave
Technical SEO | | Redooo0 -
Clean URL vs. Parameter URL and Using Canonical URL...That's a Mouthfull!
Hi Everyone, I a currently migrating a Magento site over to Shopify Plus and have a question about best practices for using the canonical URL. There is a competitor that I believe is not doing it the correct way, so I want to make sure my way is the better choice. With 'Vendor Pages' in Shopify, they show up looking like: https://www.campusprotein.com/collections/vendors?q=Cellucor. Not as clean. Problem is that Shopify also creates https://www.campusprotein.com/collections/cellucor. Same products, same page, just a different more clean URL. I am seeing both indexed in Google. What I want to do is basically create a canonical URL from the URL with the parameter that points to the clean URL. The two pages are very similar. The only difference is that the clean URL page has some additional content at the top of the page. I would say the two pages are 90% the same. Do you see any issue with that?
Technical SEO | | vetofunk0 -
Which url should i use? Thanks!
I have a question regarding how to use my url, we are a Swedish-based website which have the url, http://interimslösning.se/ (that contains the Swedish letter “ö”) so the url can also be written as http://xn--interimslsning-3pb.se/. Which of the following url should I use for my backlinks, http://interimslösning.se/ or http://xn--interimslsning-3pb.se/ ? What is the difference between them regarding SEO? And is it good or bad to use letter like "ö" or other characters like that in your url? I was thinking that maybe it is good to use the letter "ö" for local search optimization in sweden, but i don't know.. Thanks in advance! Greetings,
Technical SEO | | Kiwibananlime
Paul Linderoth0 -
To include / at the end of a URL or not
Hi I have recently noticed my site works with / and the end of a URL and without. I wanted to know if there is any SEO impact on this? Will it be seen as 2 different pages? if so what is the best option to go for www.mydomain.com/page/ or www.mydomain.com/page Thanks E
Technical SEO | | Direct_Ram0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
Keyword cannibalisation
We created a product blog page that was highly optimized for SEO based on a recommendation from a colleague. These are now our best performing pages - however they do not convert as highly as the bona-fide product pages. After further investigation we're concerend that we shouldn't have split our content accross two pages - keyword cannibalisation. Is this correct and should we 301 our product blog pages to the other high converting pages?
Technical SEO | | JohnHillman0