Embedding videos for SEO
-
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option?
Thanks!
-
Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content.
Good examples of video + transcription are our Whiteboard Fridays.
-
Video format or embedding shouldn't count for SEO performance. But it's important to have text explaining what is this video about etc. That will help to appear on the "video" tab of Google search too
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to host our videos
We're in process of moving HookahLounge.net to Hookah.org. We're upgrading all the software packages, adding features, etc. One of the things we're going to do is gradually add a lot of video reviews to our site (400+). All the videos are going to be hookah/shisha related of course. Should we host the videos on YouTube and put them on related pages in our website? (We have a hookah wiki section with a different page for every shisha flavors, hookah, etc). or Should we host it on another platform or our own server? SEO. I don't know how where we host the videos affects the ranking of those Wiki pages that the videos would be posted. View count. I think YouTube has a large number of viewers which would mean a lot more people will see our videos. That being said will that be mainly good for brand building? Or will I actually be able to put links on those pages and drive traffic to our site too? Thanks
Image & Video Optimization | | Heydarian0 -
Youtube Channel, Video SEO
I am providing some SEO consulting for a friend's company. They are an Investment Research and Portfolio Management firm. They started a blog about a year ago with most of their posts being short Youtube videos between 3 to 10 minutes in length, providing their take on what is going on in with the markets at the moment. Additionally, they've created a youtube channel which has a little over 1,500 subscribers. The videos do fairly decent getting between 1,500 to 20,000 views (the later happens when a big financial blog links to them) but they are not taking full advantage of this great content in my opinion i.e hosting videos with a 3rd party like Wistia. I think they should begin using Wistia or Vimeo Pro to maximize the SEO benefits as well as gather analytics about views. Then after they've milked them all they can put them on their youtube channel and target them for different keywords. My question is, should they go back and switch out the videos on the old posts with videos hosted by a 3rd party, submit sitemaps, etc. or should they just leave them the way they are and only host new videos with a 3rd party? I think they should switch out the old youtube videos but am not sure if this could cause any negative repercussions.
Image & Video Optimization | | TVI0 -
I understand that in addition to video sitemaps, a transcription of a video, if presented properly will help google and may help SEO. I cannot find information on the basics to add transcription properly to a page. Advice or direction appreciated.
Looking for guidance or information on the nuts and bolts of how to use transcriptions with video.
Image & Video Optimization | | hughman0 -
Outsourcing SEO
I have decided to give my website a boost by outsourcing some of my SEO. Especially looking for building quality backlinks and help with Google Places. Any good recommendations?
Image & Video Optimization | | PMC-3120870 -
Self Hosting Videos in Wordpress
Hi, I'm trying to figure out the best way to host my own videos on my website in addition to uploading them to YouTube. My site is Wordpress-based, and I use Pages for the main landing pages, Posts to create the different products I offer. Is there a good way to upload my videos of each product into those Posts for SEO purposes? Maybe there's a specific plugin that I should be using? Thanks in advance, Shawn
Image & Video Optimization | | darkgreenguy0 -
VIDEO SUBMISSION
Hi - If I remember rightly someone from the SeoMoz team has mentioned a video submission site called Wisteria? Is this right? If so what is the URL and what are the benfits over TubeMogul from an SEO perspective / ease of use etc ? Thanks
Image & Video Optimization | | PH2920