Exact keyword in domain - does it work
-
Hi,
a hypothetical question:
let's say there is a fresh domain travelnorway.com (of course there is already domain like that, I am using it just as a example)
Will it rank first on googe for "travel norway" query on google?( I mean in situation where 30 other companies are trying to rank for the same phrase)
Thanks!
-
Yes, they have keywords in Meta Title, but to me it looks more like keyword stuffing - it just repeating keywords in different language.
When you look on the other competitors they usually do much better content wise and social media wise.
It seems that age of the website is an important ranking factor here. Pioneer privilege?
-
If you search for this keyword in Google you will see that www.campericeland.is has done one thing right! Their meta-title is:
Camper Iceland, Iceland Camper Tours, Island, Wohnmobile, Camper ...
Meaning they start with the words: Camper Iceland
which all the below website (except one) do not use in the same context!
Their domain authority is low: 28 /100 but atleast they have a link from a very popular website:
http://www.lonelyplanet.com/iceland/transport/getting-around/car-and-motorcycle
If you judge the authority of the other websites and especially the one who has the same keywords in the meta-title you will see that:
Domain Authority is less: 16 /100
Also: https://www.campericeland.is is a four year old website according to the Wayback Machine!
-
I would like to continue this discussion by giving an example of Icelandic company: www.campericeland.is
(I could come up with more in this country like this)
They lack almost everything when it comes to SEO (on page optimisation,inbound links, content, the website has poor usability), yet they rank first for phrase "camper iceland"
How come? ? Is it just the lack of other websites and competitors (although there are plenty behind, who do much better job) that makes this possible ?
-
your are most welcome! if you like you can mark the answer as a "good answer" in order to show this topic as Answered!
I wish you all the best!
-
Thanks Matt for your answer!
-
Thank you for your answer!
-
Hi Leszek!
To answer your question directly—no, having the exact match keyword in the domain name will not, on its own, result in a first-page ranking. It certainly doesn't hurt (unless it's part of a pattern of spammy keyword stuffing), but the impact it will have is vanishingly small.
-
You can write a book on the subjec. Exact Match Domains or EMD work but not as much as what they used to. Google has reduced their strenght over the passed years or so, and most likely today are in their worst. So to anwser your question EMDs would maybe be a small benefit when used to target a keyword which is very competitive, but a greater benefit when used to target a non competitive keyword, but nonetheless valuable to you.
you can read more here: https://mza.seotoolninja.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old Domain Name with relevant domain name
We have a number of historical domain names that we are thinking of 301 redirecting to industry relevant domains.
Technical SEO | | barry.oneil
Currently the domains we wish to redirect are not active and have been down since march 2018.
As far as we know there is no bad reputation on these domains, but we think there are still links out there in the wild on possibly relevant blog posts. Would there be any negative affect on the target domain? Thanks0 -
Homepage optimized for main keyword - adding the same keyword to category
Hello, We have a listing / classified advertisement website. The homepage is optimized for the main keyword lets say Prague clubs. The homepage shows around 50 latest listings. Now the homepage is not ranking well for the keyword. (By not well i mean in 3 months we have no ranking in the target SERP) Im thinking the issue might be that the keyword "Prague clubs" is not in any of the URL or category names. What do you think if i name one of the categories also to lets say "best prague clubs". This way i will have around 50-80 urls having the target keyword in them. (advertisements + the category itself) Will this help or actually dilute the keyword? What you think?
Technical SEO | | advertisingtech0 -
3 Different Websites but Same Keywords
One of my client targeting same (5 Keywords) for 3 sites. Domain & Web Hosting is same for 3 sites. Site A - 50.72.134.29
Technical SEO | | krishnaxz
Site B - 50.72.140.227
Site C- 50.72.19.70 Some time ago, ranking dropped - but don't know if it is because on above things? Is it OK? What is the best way to target same keywords for 3 different sites.0 -
Localized domains and duplicate content
Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice
Technical SEO | | fabrizzio0 -
Single Keyword Penalty?
Hi guys, I recently taken over SEO for strikebowling.com.au and I'm stumped to what has happened with the keyword 'Bowling' for the home page. Historically they have been ranking 5-6 for the year and they do come up in the local results. Start of September, bang they drop out of the top 100 for Bowling. No other words seem to be effected. However the keyword 'Bowling Alley' did improve around the same time for an internal page. What could have happened? A single keyword penalty? No messages in Webmaster tools No dodgy link building Look forward to some theories. Regards, Corey
Technical SEO | | LoudClear0 -
Redirect link from a particular domain
Hi guys/gals, I have a few domains and blogs which I use really for a bit of fun and experimenting. One of the domains (abc.com) wasn't doing much but has a few decent links built to it. I redirected this domain to an active blog (123.com). Here's the problem: There's a particular external link to the homepage of abc.com which drives a lot of traffic but isn't relevant to the content of 123.com which it redirects to, causing a huge bounce rate from this link. Is there a way (maybe using using htaccess) that I can redirect traffic from this one link to another domain completely? I've contacted the owner of the external site but they are unable (or unwilling) to change the link. I hope I haven't lost you all but shout if you need any clarification. Thanks in advance!
Technical SEO | | Confetti_Wedding0 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0 -
Has anyone worked with Edgecast?
They have a caching system where they assign multiple ip's based on location and we are curious how it affects SEO.
Technical SEO | | DragonSearch1