Suburb Pages
-
Hey Mozers,
This is an old and often criticized method of SERP however we have a client who has requested we create suburb specific pages for their site.
PLASTIC PLANTS "SUBURB" NEED PLASTIC PLANTS IN "SUBURB"
They have shown us a competitor who is ranking for hundreds maybe thousands of suburbs in Australia using this method.
Any thoughts or experience in this area would be appreciated.
-
Hey Radi,
What you are talking about is hyperlocal content, which, if developed deftly, can be great for both visibility and conversions. However, if it's obviously a stretch to create this kind of content for a specific business model, it can end up looking really spammy.
Issa is on the ball stating that the content for these hyperlocal landing pages would need to be strong and unique, and this is pretty much where the rubber hits the road: does you client have something unique to say about his product/service in each of these hyperlocal markets, or is it really just all the same from one neighborhood to another?
You mention that your client sells plastic plants. My guess is that he is selling the same goods to each suburb, so unless there is something unique you can think to for each suburban audience, my concern would be that these pages might be being created for no other purpose that SEO. Sadly, as you've pointed out, a competitor is getting away with it. This is where Google lets SEOs down: teaching the business community that low quality is rewarded.
Can you think of something better for this client to do, that isn't low quality? Maybe video marketing? A social campaign? Acquisition of awesome reviews/testimonials? Something about businesses in each suburb that used plastic plants? What I'm urging here is to use your marketing smarts to see if there is a higher path you can take the client along, rather than agreeing that he should imitate a low quality competitor.
One thing to bear in mind with this ... that spammy competitor may be getting away with this today, but they've got a sword dangling over their head. They may be only one Google tweak away from anonymity. Should that happen, and should your client have invested his marketing budget in more interesting, creative work, he could find himself standing tall as others fall away.
-
Hi Radi,
I don't see any issues with this as long as every suburb page will have unique and quality content as opposed to duplicate and thin content that is usually caused by creating unnecessary pages just to include additional keywords.
So say you have "Area A" which includes "Suburb A" and "Suburb B".
If Area A has so many listings, on domain.com/area-a/ then you can split that into
Suburb A domain.com/area-a/plastic-plants-subarb-a
Suburb B domain.com/area-a/plastic-plants-subarb-bListing should be unique and of high quality on each of these pages, none should be repeated.
I hope this helps
Issa
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang errors "no return tag" sitemap.xml , and local search landing page with wrong Languages
Really need help , our website when search in google(US) will provide global page (keyword:asus/asus zenfone3). and search console also return "no return tags"another wear thing is when use googlebot crawl sitemap.xml googlebot cannot finish the file less than a quarterCan you please advise on what needs to be edited or changed to make sure my implementation is correct and not returning errors?
Local Website Optimization | | June01270 -
Do location pages boost the homepage?
Google has stated that businesses should spend time creating location pages for the various service areas that businesses operate in. What I want to know is, it is equally about boosting the relevance of the site as a whole, as well as ranking that individual page in the local area. Does Google take into account the fact that you have the location page and reward the homepage by favoring it more in that local area, or is it simply about ranking an individual page in each town/city?
Local Website Optimization | | OliverNeely2 -
Multi Location SEO Page Structure
I am trying to optimize my website for multiple locations. I have setup a landing page for each location. Now I want to optimize services we offer at those locations such as floor scrubber rentals. I'm confused on the best approach for this for ranking locally. I offer the same equipment for rent at each location. So... should I have a link on the location landing page that takes you to an individual floor scrubber rental page for each location optimized for that locations city or should I have just one floor scrubber rental page and would I optimize it for both cities or just optimize it for floor scrubber rentals in general? I have many different categories like this that are offered @ both locations. If I do individual pages all the products and rates will be duplicate but I could change the areas we deliver to and description to be more geared towards that city.
Local Website Optimization | | CougarChemMike0 -
Is it ok to redirect users to a market-specific home page based on their previous selection?
I'm working with a real estate client currently that asks users to identify the market they are in prior to showing them properties. The markets are far enough apart that no user would conceivably be browsing within two separate markets. When the user selects their market choice, they are redirected to a market-specific home page whenever they login after the original home page loads. These market-specific pages are ranking currently (page 2-4) for market-related phrases, but before embarking on further optimization I wanted to get a second opinion on whether or not keeping this redirect process is even a good idea or not. Thoughts?
Local Website Optimization | | jluke.fusion0 -
Ideas on creating location based service pages for SEO value while not worrying about local SEO?
Hello and thanks for reading! We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO. We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities. Is this a waste of time to even think about or is this something that can be done with a careful touch?
Local Website Optimization | | Deacyde0 -
Local Area SEO - Directions Page and Multiple Use of Direction pages
Hello, We are looking to focus on multiple local areas and it has been suggested one way to mention lots of different locations on pages without doing lists or using grey SEO practices is to create directions pages. We are trying this with a client who has 2 business at the same address. The layout is:- Introduction - 2-3 sentences Directions by Car Park Parking info Directions by Public Transports Closing - 3-4 sentences - using clients keywords The hope is the having locations/areas and the clients keywords on the same page will capture some of the local areas with the clients keywords. I have some questions:- 1. If we use the same directions text and just change the opening and closing paragraphs on the different website will this be enough to not have a duplicate content issue. 2. Are the directions pages the best way to capture keywords and local area/locations on the same page. 3. Is there anything I am missing or could do instead? Looking forward to everyone's input....
Local Website Optimization | | JohnW-UK0 -
Merging two pages into one - bad seo done previously
Hi, I have two pages Page 1
Local Website Optimization | | Syed_Ozair
/stop-smoking-hypnotherapy.php
Page authority: 24 and Page 2
/stop-smoking-in-highgate-north-london-radlett-hertfordshire-and-city-of-london.php
Page authority: 13 with 2 internal links only This was probably done to get more local searches to the page but i think it is a bit spamy. Would it be better to 301 page 2 to page 1 or make it as a blog post and keep it alive?0 -
Recommendations on implementing regional home pages
My site is a directory that serves several regions. Each region has it's own "home page" with specific content for that visitor about their region. Right now we use Google location recognition after you visit the home page to redirect you to your regional home page. I am in the process of reviewing the best way to implement our home page for SEO purposes. Any advice or recommendations on how to present home pages that are location specific would be greatly appreciated. Thank you Steve
Local Website Optimization | | steve_linn0