Keyword ranking - authority information
-
How can you explain that a website (not mine) appears on 1st place in Google (on the Keyword Difficulty Tool/Ranking Analysis) but the Page Authority, Page Linking Root Domains, Domain Authority, and Root Domain Linking Root Domains are much lower than the other websites on the list.
Even when running the On-Page Report Card, this website gets grade F comparing to the other (including mine) websites that get better grades.
I just want to understand which criteria I'm missing that can explain why a website appears on first place when it seems it's not well optimized. Any input is appreciated. Thanks.
-
Jan, thanks for your time and feedback. You are giving me some direction for further analysis.
Yesenia
-
Hi Yesenia I don't have time to look at it in much detail, but had another look, and I think it boils down to relevant links. jenzabar might have less PA and DA, but the links flowing to jenzabar must be more relevant. So I think datatel, probably has more trusted links, but not necessarily relevant,.
-
I understand your point. So, now a more direct question why datatel.com (position 9) is not higher in the ranking if that website is all about higher education software as well. This is not a new website and comparing content on both websites they have a similar structure. I assume rankings will change at some point?
Thanks for your time.
-
Hi Yesenia
The answer is quite simple. I had a detailed look at the first 5 sites and compared some metrics....as you said, the metrics you mentioned indicate that jenzabar.com should not rank number one. However, if you look at their website in detail you will see they are all about higher education services (and the other sites all have this as a sub product, it isn't their main product), so jenzabar (in terms of content) is by far the most relevant than any of these websites, and users looking for higher education software probably spend alot more time on their website than the other websites (so here user statistics metrics might be influencing the rankings). Google has clearly flagged this as the most relevant reliable source, and thinks its giving its users the best experience by ranking jenzibar no 1. Remember, Googles number 1 goal is to give the customer a good experience, and not show the website with the best ranking metrics....makes sense?
-
Here is a screenshot of the results
-
would it be possible to provide the example or an example? without more information it would be vague guesses at best.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking report and language
Unfortunately I noticed a huge problem in rank tracker amd ranking report. My site is in italian and I configurate the ranking report using google italy. The problem is that the ranking is related to www.google.it but using a browser set with english language!! Infact for a specific keyword the ranking position is 8 (using english) and 12 (using italian). This is a huge problem for me and makes useless any report! F
Moz Pro | | fabrico230 -
Best Keyword Difficulty Tool?
Hi All, I'm a bit frustrated with the fact that I can only enter 5 words at a time into SEOmoz's keyword difficulty tool. Does anyone know of a better way (or tool) to analyze keyword difficulty for hundreds of keywords?
Moz Pro | | nicole.healthline0 -
Strange nothing site ranking
Hi There. If you check who ranks for "credit cards" there is a website https://www.woolworthsmoney.com.au/ that is in position #5 This is a highly competitive keyword, but OpenSiteExporer.org cannot give me any backlinks for it. it says "No Data Available for this URL" The same thing happens in Market Samurai - no data 1. What are these guys doing that the others are not? 2. How come OSE can't pull any data for it?
Moz Pro | | SearchProduct0 -
Tracking Keywords
I want to remove keywords to one campaign, but i have several hundred being tracked. Does anyone know if i delete them all, then re-add the ones i want will i loose the ranking history? Thanks
Moz Pro | | ChrisDive0 -
Woo rank features
Is there a way to find the same type of information that woo rank provides via the pro toolset? I am just learning SEO and exploring the PRO tool set and just received a woo rank report for a clients site and right off the bat I see that it is missing the robots.txt file, but I haven't found anything like that on SEO moz. Thanks!
Moz Pro | | ClayW0 -
My 2 Target Keywords Rank In Top 10 But Don't Show Up...?
Hi, My 2 target keywords definitely rank in the top 10 in the USA version of Google but they dont show up in SEOMOZ rank checker...I started using SEOMOZ abour a week or so ago and in 2 consecutaive ranking checks they haven't shown up... Market Samurai says they're 4 and 8 respectively, I can see them in the top 10 of Google and various USA proxies show they're in the top 10... Is there a glitch with SEOMOZ or am I doing something wrong? Thanks, James
Moz Pro | | James10 -
Exporting keywords from PRO?
I would like to export the keywords from all of my campaigns but I can't find anywhere to do that. I don't need data, just the keywords. I want to do an audit and refresh of what I am tracking and excel would be quickest. Thanks!
Moz Pro | | SEI0 -
Site rank checking tool
Is there a tool where I can enter a URL and it will tell me all the terms a site ranks for? Basically I recently put up a new website and I want to know what terms I rank in the top 50 for in Google
Moz Pro | | KevinPatrick0