Structured Data and Google Rich Cards for products
-
It appears Google is moving towards the Rich Cards JSON-LD for all data. https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html
However on an ecommerce site when I have schema.org microdata structured data inline for a product and then I add the JSON-LD structured data Google treats that as two products on the page even though they are the same. To make the matter more confusing Bing doesn't appear to support JSON-LD.
I can go back to the inline structured data only, but that would mean when Rich Cards for products eventually come I won't be ready. What do you recommend I do for long term seo, go back to the old or press forward with JSON-LD?
-
Thanks for the feedback Martijn. We have decided to go the JSON-LD as you did. Having both markups on the page caused duplicate products in Google Search Console. We worried that might have negative effects.
-
Hi Keith,
In this case I would say it really depends on how much traffic Bing is sending your way. In our case that was so low that we decided to remove the inline Schema.org implementation and go full in on JSON-LD although we knew Bing wasn't supporting it. As we see more initiatives move with JSON-LD I can't imagine that Bing also won't move that way.
Worst case you could add the content twice with both inline and JSON-LD, I can't prove it but for now I would say that it definitely wouldn't cause duplicate content.
Hope that helps, Martijn!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
Google and PDF indexing
It was recently brought to my attention that one of the PDFs on our site wasn't showing up when looking for a particular phrase within the document. The user was trying to search only within our site. Once I removed the site restriction - I noticed that there was another site using the exact same PDF. It appears Google is indexing that PDF but not ours. The name, title, and content are the same. Is there any way to get around this? I find it interesting as we use GSA and within GSA it shows up for the phrase. I have to imagine Google is saying that it already has the PDF and therefore is ignoring our PDF. Any tricks to get around this? BTW - both sites rightfully should have the PDF. One is a client site and they are allowed to host the PDFs created for them. However, I'd like Mathematica to also be listed. Query: no site restriction (notice: Teach for america comes up #1 and Mathematica is not listed). https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#q=HSAC_final_rpt_9_2013.pdf+"Teach+charlotte"+filetype:pdf&as_qdr=all&filter=0 Query: site restriction (notice that it doesn't find the phrase and redirects to any of the words) https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#as_qdr=all&q="Teach+charlotte"+site:www.mathematica-mpr.com+filetype:pdf
Intermediate & Advanced SEO | | jpfleiderer0 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
Best url structure
I am making a new site for a company that services many cities. I was thinking a url structure like this, website.com/keyword1-keyword2-keyword3/cityname1-cityname2-cityname3-cityname4-cityname5. Will this be the best approach to optimize the site for the keyword plus 5 different cities ? as long as I keep the total url characters under the SeoMoz reccomended 115 characters ? Or would it be better to build separate pages for each city, trying to reword the main services to try to avoid dulpicate content.
Intermediate & Advanced SEO | | jlane90 -
Not ranking on Bing but is on Google?
Hi What are the main differences between Bing and Google in terms of ranking sites? My site is ranking well in Google but in Bing it is very low down and does not deliver much traffic. In Bing webmaster tools there are no warning messages and I had sent in a sitemap back in 2011 and 77 pages are listed, but I had not submitted a URL could this be why my pages are not ranking highly? Or does anybody have a checklist on what a site should offer to get ranking on Bing?
Intermediate & Advanced SEO | | ocelot0 -
Will this get penalized by google?
I had a thought recently, and perhaps it is a pretty bad thought, but i don't see the flaw in it, or how google would really detect it, so please correct me where I am wrong here. Say we ran some sort of marketing campeign and through that campeign we created about 100 extra pages on our domain. A lot of these pages are heavily shared on facebook, twitter, google+ etc. These pages also have several backlinks here and there. Now this campaign is over and so these pages no longer seem relevant to us. If we were to add 301 redirects to all these pages, to three different (and unrelated) internal pages (our primary targets) would this pass all the accumulated link juice on to those three target internal pages? Or would this behaviour get penalized by google?
Intermediate & Advanced SEO | | adriandg0