Long-tail with few searches vs. Generic with many
-
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.”
“Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty.
Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
-
Your welcome its all good no worries. I hope it works out let me know how it goes.
-
Sorry I didn't say Thanks sooner! Yes, that's probably the best idea for now. I'll give that a try, and it's pretty easy with my long tail being essentially the KW + a modifier. Thanks, Jordan.
-
Is there anyway you could try to do both and see which one yields greater results? That might be a better approach instead of limiting yourself.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content hubs vs blog
Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!
On-Page Optimization | | MartyIHC1 -
Too many posts in a category?
Does having a post in too many categories have a negative effect on SEO? I have some posts in around 15 categories on my site.
On-Page Optimization | | SamCUK0 -
Tool To Search For Duplicate Content
Hi Is there such a tool that can be use to search a website for duplicate content? Thanks
On-Page Optimization | | Bossandy0 -
Redirecting deleted posts 301 vs 302
There is a category on WP where job ads are posted. when a post got deleted I would like to pass 404 error page and redirect all those deleted posts to specific category. I found WP plugin Auto Redirect 404 in 301 for Trashed Posts which does redirect deleted post to specific URL. But posts which are in the trash (not permanently deleted) will get 302 redirects. Those deleted permanently will get 301 redirects. Should I try editing this plugin or find another why? Maybe there is similar way with Redirection plugin?
On-Page Optimization | | OVJ0 -
Hi can anyone help me with navigating through my business admin page? having a little trouble. Many Thanks
It looks like this... The person that created it has put the term "Hand painted ceramics from spain - inspired ceramica" on every page title and i cant find where it is to delete it. If anyone can help that will be a real help. Many Thanks, Robbie oOU4YDY
On-Page Optimization | | allenr120 -
How to make video snapshot appear near your search result
What's the proper way to have google display a video near the search result for my webpage (I'm using LeadPlayer to play videos). I think that the information regarding the video is there (I also submitted a video sitemap) but when I do a search the author picture is displayed instead of the video. Have I set anything wrong? How can I display the video if my post contains a video? You can try searching "phraseexpander create customizable templates" There's my youtube video and then the result from my webpage http://www.phraseexpander.com I would like to display the video as a result. Thanks a lot. Andrea
On-Page Optimization | | nagar0 -
A "show all" category for products resulting in to many on-page links
I've got reports from my seomoz pro campaign that I have more than 100 on-page links on a page of my ecommerce store. This page is a "show all" category displaying ALL products from ALL my categories on the site. So it is NOT a "show all" for displaying all products in a certain category on one page instead of having to click through page 1, page 2 etc. What I don't clearly understand is why I get this from the reports, as it does not display all products in one single page. What it does is gathering all products from all categories in one place, but instead of showing all products in one page it is divided into pages 1 - 13. What should I do to resolve this? Could it be the seomoz campaign giving me an incorrect result? Appreciate you taking the time to help! Thank you.
On-Page Optimization | | danielpett0 -
Many canonical warnings. Is this a problem?
My site has over 80 canonical warnings. The report states the url is for example http://www.musicliveuk.com and the 'tag value' column says http://www.musicliveuk.com/ Is that a good thing? I'm new to seo and am running my site on wordpress with all in one seo pack. Does this mean the seo pack has automatically added canonical tags to my pages? If so why is it showing as an error? I am also getting lots of 301 permanent redirects and I haven't set any up manually. I'm getting them for every page on my site from the normal url to a url with a slash at the end.
On-Page Optimization | | SamCUK0