Tracing Performance of Individual Social Media Posts
-
Hello Moz community,
I have an Analytics question. Is there a way (using the social media APIs or otherwise) to track performance of individual social media posts to generate monthly reports?
We list lawyers on our directories for people to find. We also share the lawyer's information on our social media posts. I'd like to be able to generate a monthly report letting the lawyers know what we've done for them on social media pages.
I'm thinking....we can identify a social media post by the URL inside the text of the post (IF URL_Inside_Page =Lawyer-Profile-Page_URL Then). I'd like to see numbers like:
- Facebook post clicks (combined)
- Facebook post likes (combined)
- Facebook post views (combined)
- Twitter post views (combined)
- Twitter post clicks (combined)
Thank you
-
Thanks. I'll start using a URL shortener and see what kind of data I can get. The final solution might be a combination of social media management tool and a URL shortener. I'll have to play with something like sproutsocial and see if I can programatically generate social media performance for a sub-group of my posts (separating the reports for each lawyer in our system)
Thanks agian
-
Nima jan, just try it man it costs literally nothing to setup a branded shortener at bit.ly (well it costs you some kind of short format domain, this can be expensive if going for some of those 2 letter TLDs)
Once you try it and do a test, you will see what level of analytics bit.ly shows in free mode. They also have an enterprise mode with expanded analytics and some other bells and whistles, but I never tried it before.
I almost exclusively use a branded short domain for all my social media posts, not just stuff that goes to my own web properties, meaning if I am tweeting something about someone else's blog post, it will still go through my branded short domain, this is so I have basic clicks numbers on the actual link and for free information, I cannot complain about it.
Please keep in mind that likes and views are better tracked with social management suites. I like sproutsocial, but there are other ones and more capable ones out there too. That information comes from Facebook, so if it is something that Facebook does not provide (either directly or through API), nobody can provide.
You can get a free trial from sproutsocial and check it out, it is neato.
-
Hi sym_admin,
That's a really good idea. If I use a branded URL shortener, I can see how I can track link clicks. Can I also track likes and views and other social media metrics?
-
Ever heard of a custom branded url shortener? That is one idea I can think of for tracking some of this information in a reliable and less costly way, with some limitations. You can also always setup url paramters for it too, but that is more pain and money down the drain.
What I think you really need is the data provided here: https://www.facebook.com/help/336143376466063/
You could technically use tools that can present API data much better than the sources themselves can show in their reporting and using that you can generate a much more user friendly report. one example is sprout social.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does intercom support pages and redirect issue can affect the SEO performance of our website?
I noticed that in the redirect issues I have, most of the issues are coming from our Intercom support links. I want to ask, does intercom support pages and redirect issue can affect the SEO performance of our website?
Reporting & Analytics | | Envoke-Marketing0 -
Query on Not Set In Product List Performance in Google Analytics
Hi All, I have query for given below screenshot-1. What is Not Set here? For column no. 2 only purchase and revenue showing other column blank why? I have properly implemented enhance ecommerce via tag manager. And my product list impression, clicks all working fine for all categories now I don't know from where I am getting Not set - Please check screenshot-2. So what is Not set here? Thanks! QcBGT OCrEp
Reporting & Analytics | | Arnold30 -
Blog posts not appearing in Search
http://www.themorrisagency.co.uk/blog works well to index my niche terms. Looked at webmaster tools today and since today it has put my indexed pages from 900+ to 11 ??? I have recently added a new site format via a web designer and was all working fine. Now none of my posts are appearing.I have resubmitted site map for 993 pages Is there anything I can do to stop/ prevent this from happening again? and what do you think was the cause? Thanks everyone! Daniel
Reporting & Analytics | | Agentmorris0 -
Why does a selection of sites I have written guest posts on not come up on my link analysis?
I have done a few guests posts on different sites and they are not coming up in my link analysis report.
Reporting & Analytics | | meteorelectrical
We created an info graphic on one particular site and this site isn't coming up on the link analysis report. Would there be a reason for this. I ran a check on the sites code and it doesnt contain "nofollow" as i originally thought this was the problem. Here is an example of our work on a site that isn't coming up on the analysis report. http://www.electriciansblog.co.uk/2013/10/energy-saving-using-led-lighting/ Thanks0 -
Previously performing page no longer ranking
The best performing page on my website www.danielalexandra.com/personal-training/ has suddenly completely fallen off the google radar and all of my ranking results for keywords have dropped significantly as a result. My domain is only 4/5 months old but was already becoming relatively competitive and generating some interest until this? Any ideas as to why this may have happened?
Reporting & Analytics | | DAlondon0 -
How do i get Social Media Actions Tracked in GA
Greetings from 17 degrees C wetherby UK 🙂 http://i216.photobucket.com/albums/cc53/zymurgy_bucket/how-do-get-this.jpg The above url pints to dat I'd love to see in my Google analytics account but instead all i can see is this:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/no-socail-media-engagementcopy.jpg What i really want to measure is Facebook Likes etc not just referral traffic from social media sites. So my question is please... "Do i have to add additional tracking code to Google analytics as explained here - https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial " Thanks in advance,
David0 -
Tracing Google Analytics 'goal' back to original search phrase
I added Goals to my Google Analytics tracking. It's working; I get visitors who have completed Goals showing up in the reporting. My question is: Is it possible to trace backwards from a completed Goal to the original search phrase a user entered in Google to come to my site (for those who entered from Google.com via organic search result)? I'm trying to answer the question of which search phrases are resulting in completed Goals (as opposed to bouncing off the site or just any behaviour other than completing a Goal). It seems like this should be one of Analytics' default reports -- help identify which search phrases are converting well. It's probably there and I'm just not seeing it... Thanks.
Reporting & Analytics | | scanlin0 -
Will Bing/Google's engine index a page that has only been on social media?
Will Bing's engine index and rank a page that has only been seen on social media and has no inbound links? Will Google's? Are inbound links absolutely required to get a page indexed and ranking and getting traffic? If unknown, how would you go about testing this?
Reporting & Analytics | | SarahGoliger0