Should I use a coupon code in my ad copy?
-
It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this.
I want to, because of course a concrete offer should certainly help CTR right? But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?
-
you are correct. there was a bug and my questions weren't posting. thanks.
-
Looks like you asked this question twice... some answers are over at http://www.seomoz.org/q/should-i-put-a-promo-code-directly-into-adwords-copy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
Im running a campaign for a coupon site, coupons are added and expire weekly. What are the most important factors you think I should focus on
Coupon sites are unique as the content is fluid, coupons expire weekly, categories have thin content but the main goal is to get the merchants Macy's, Target, Best Buy coupons and indexed. Im looking for advice on technical SEO that may be unique to feed and affiliate site, what to block in the robots.txt ie affiliate urls such as /go and /gostore and categories Any advice and passionate discussion is welcome...
Affiliate Marketing | | 100percentorganicseo0 -
Affiliate code in urls? affiliate link landing pages?
Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin0 -
Using my name for personal branding?
AndrewSolomon and AndySolomon are both taken as domain names. I use the alias "andymisiu" for all of my social accounts. I'm thinking of buying AndrewJSolomon as my domain name as James is my middle name. Should I be concerned with using my middle initial in my domain name? I'm going to include "andymisiu" in the site title for recognition and branding. What do you think? any advice?
Affiliate Marketing | | AndySolo0 -
How do the engines look at pages populated using content from an affiliate site?
We are building out a section of our site using an affiliate partnership in the travel space. How would you suggest organizing the content so we do not get penalized for duplicate content? Do you suggest not suing the content at all?
Affiliate Marketing | | TSDigital0 -
Using follow links on client and resellers site
Hi, i have a backup software product that I sell to business. I would like to create a badge that says something like "powered by x backups". This would be an image with a href url pointing back to my company site. I would intend to give the client a discount if they were to place the small logo in the footer section of their website. I would also like to offer this to resellers. For example "Authorised reseller of x backups" badge that could be placed on the resellers website. I would like to do this for two reasons: To promote my company to the visitors of the clients website To build link juice Would this be effective in building quality links? It this type of link building allowed by google? If not, how strict are they? Is there any variation of my intended promotion strategy that would be more effective? Thanks
Affiliate Marketing | | blakadz0 -
Should I put a promo code directly into Adwords copy?
Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response. Do you know why companies with active promo codes don't use them in Adwords copy?
Affiliate Marketing | | reallygoodstuff0 -
How to use different affiliate link based on geolocalisation in a Seo friendly way ?
Hi All, My website Sportytrader.com http://www.sportytrader.com/ works as an sport betting affiliate website on the french language markets. With sport betting legalisation in Europe, only people from France can play on french sport betting website. The same for Belgium or swiss. We have traffic from everywhere. So we need to geolocalize all our affiliate links to provide the right affiliate link to the right person in function of his location? What is the best way and the more seo friendly way to do that? Thanks a lot, Renaud
Affiliate Marketing | | jarnac0