Schema.org usage when there is no specific value available
-
Hi,
I have a question on the usage of schema structure for reviews and especially for the “description” part. Most of the reviews have feedback included, which is used as “description” in the schema. But what should be done if there is no feedback thus no “description” available? Leave “description” in the schema, without value ("description": "",) or remove “description” from the schema?
André
-
I would imagine that removing the "description" element would follow the logic of markup, but it is likely immaterial whether you choose to remove it or not.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What schema markup to add to case study?
What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance. Any opinions?
On-Page Optimization | | I-COM0 -
Canonical URL Tag Usage
I have a large website, almost 1500 pages that each market different keywords for the trucking logistics industry. I don't really understand the new Canonical URL Tag USAGE. They say to use it so the page is not a duplicate but the page that MOZ is call for to have the tag isn't a duplicate. It promotes 1 keyword that no other page directly promotes. Here is the page address, now what tag would I put up in the HEAD so google don't treat it as a duplicate page. http://www.freightetc.com/c/heavyhaul/heavyhaul.php 1. Number 1 the actual page address because I want it treated like its own page or do I have to use #2 below? 2. I don't know why I would use #2 as I want it to be its own page, and get credit and listed and ranked as its own page. Can anyone clarify this stuff to me as I guess i am just new to this whole tag usage.
On-Page Optimization | | dwebb0070 -
Url lenght/depth - Short or specific?
Hi, I'm trying to decide the best structure for a directory my site offers (containing all the businesses working in the field) and I'm not sure whether to choose something shorter or being more specific. So, I have 3 variables: Type of business (I mean, specific sector) Region City And I'd like to give some strength to every one of it. So, the complete URL (the one I'd like to use) could be: www.mysite.com/sector/region/city/business-name What I was not sure about is...is that too deep? I mean, even thought I'd like to perfectly categorize them and give some strength to every sublevel, I'm not sure about having the business-name so "far" and so "deep". Thank you for your ideas!
On-Page Optimization | | Daniele_Carollo0 -
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
Logged In Only Content Made Available to Googlebot
Hi guys, On this page, http://www.jobiness.sg/changi-airport-group/work-reviews/id-18180200170/?page=2, I require my users to sign up to be able to view the content. I would like to make this available to search engine crawlers. Also, are there any general guidelines regarding making this type of optimization? Is this considered acceptable within Google's guidelines? From my research, there seems to be 3 ways to go about doing this: Creating an account for the bots such that they are considered 'logged in users' Adding checks to my html to see the http user agent Google click first free (havent dont much research into this yet)
On-Page Optimization | | adminjob0 -
301 redirect usage
I just wondering if using a lot of 301 redirects could hurt to my seo? We have site which have a lot of content with such links: title: This Is Title page url: www.site.com/This-Is-Title-page.html and we use for each page 301 redirect to remove capital letters in url: www.site.com/this-is-title-page.html Is this is good idea and not hurting to seo ? Thanks in advance
On-Page Optimization | | bele0 -
Schema.org and Google +
Now that google merged local into Google+, should we be changing the way we do the reviews on our sites to be out of 3? I had one out of 5 and it showed up in the SERPS, but since the change now nothing shows.
On-Page Optimization | | netviper0 -
Duplicate content on area specific sites
I have created some websites for my company Dor-2-Dor and there is a main website where all of the information across the board is on (www.dor2dor.com) but I also have area specific sites which are for our franchisees who run certain areas around the country (www.swansea.dor2dor.com or www.oxford.dor2dor.com) The problem is that the content that is on a lot of the pages is the same on all of them for instance our faq's page, special offers etc. What is the best way to get these pages to rank well and not have the duplicate content issues and be ranked down by search engines? Any help will be greatly received.
On-Page Optimization | | D2DWeb0