Can a company group have reciprocal links on their company websites without being penalised by Google?
-
A client which is part of a group of businesses all within one industry but have different purposes has come to us aith a "brilliant idea" that they all have a blog on their website that links to every business within their group. We are pretty sure that this will be seen as "black hat" by Google, but just wanted to see what you all thought? Thanks!
-
It's not the best idea, as mentioned above.
What tends to work is having them as footer links for people who might be interested in the group of companies. The logical answer is to nofollow these, and they may still pass some benefits without the risk of penalty. However, when you look at large publishing groups for example (I know these well as I've worked for a few), they'll quite often list all their main publication websites in the footer, and also have them all followed.
Now it may be that Google has missed them for a penalty, or it may be as massive publishers and possibly advertisers they're getting more leeway. But it's worth saying that they certainly don't seem to have suffered - there was a case study by Viperchill ages ago covering Hearst http://www.viperchill.com/google-control/
-
It's an awful idea and you need to tell them as their SEO expert.
It's an artificial network and will be seen as manipulation of teh links and nothing more. If there's a good reason for the link then nofollow it and have it there for the UX but otherwise no, no, no! (Did I say no lol?)
-
Make BlogPosts just to be able to link to other own-Domains is wasting time and money.
Make Blog Post for Users wich helps answering questions (wich may earn links) is a better idea for a blog.The "brilliant Idea" starts wrong, I usually dont think "what can I do for search engines" (Admit - years ago I did, I was young and needed the money :D)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved My website www.boultaudio.com, but my toxic backlinks kept on increasing, even if i disavow the links? @s
My website best wearable brand is showing decrease in High Quality Backlinks.
Link Building | | blayze010 -
Do any presentation sites, Slideshare, Google Slides, HaikuDeck offer great SEO links?
I do a lot of public speaking and normally upload my slides somewhere so people can access later. With most sites I can upload to Slideshare or similar, then embed into my own site. I do it for audience convenience, but it would be swell to get an SEO bump.
Link Building | | julie-getonthemap0 -
How many links and mentioned shall I collect for a new website per month?
My wife made a new web site and now we are trying to promote it. But I wonder if there is any risk by having too many links and mentions in the beginning (for a brand new site). How many links and mentions should I collect per month at the moment? Or shall I concentrate on something else?
Link Building | | MichaelJanik0 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
Reciprocal linking across holding
Hi there, I was wondering if the following setup might be harmful for SEO of is frowned upon by Google: I manage a couple of websites that belong to a specific company within a holding company. What is allowed regarding reciprocal linking? The current setup is like this: Site A: one-page general website about the holding, links to sites B, C, D on the homepage (follow link) Site B: website for a specific company branch, links to SITE A in the footer of each page (follow link) Site 😄 website for a specific company branch, links to SITE A in the footer of each page (follow link) Site 😧 website for a specific company branch, links to SITE A in the footer of each page (follow link) Sites B,C,D don't link to each other, which is a good thing I guess, but should I change the links to nofollow, or is this not so harmful?
Link Building | | RBenedict0 -
What are good companies to buy links from?
I am sure that asking such a question on SEOMoz will bring the world down on my head, but let's be honest, sometimes buying links, especially high quality links from reputable sources does give a nice boost to go along with the rest of the onsite and offsite SEO practices. So, those of you who are so anti-link buying that the very mention of it is anathema, please put some duct tape over your mouths or on your typing fingers and allow people who get my point to respond... I bet there are some really good link sellers on the web - but i do not know who they are. All of them claim to have the fantastic and best way to give me 1000's of wonderful links - but who the heck really delivers? if there is really no one trustworthy and the only way to build is by way of what I am already doing (mid-quality SEO), feel free to tell me. But if there are 3 or 4 amazing companies out there, please give your reasons and testimonials. I would so appreciate it. And apologies to the SEO purists - but my clients do not understand algorithmic changes and slow/steady movements...and i don't blame them. but to all - love, love, love thanks for the advice ben
Link Building | | creativeguy0 -
Reciprocal linking with same niche in another country
I was wondering if it was still a viable strategy to pull up 'your keyword' on google.uk or google.au, and email all the top ranking sites or call them and personally ask them to reciprocally link to you. Do these links still hold any value in google's eyes? Or is this a well known strategy that no longer holds any weight and is a waste of time?
Link Building | | ilyaelbert0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040