Changing the business name in citations and GMB
-
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd.
Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect?
Thank you in advance for your advices!
-
Thanks heaps, Miriam, your advice is always appreciated!!
-
Thanks heaps for your response, Alick, and a good reference link!
-
Hi Gavo!
Alick300 has provided a good link for the 2nd part of your question. For the first part, we just had a good discussion on this right here: https://mza.seotoolninja.com/community/q/local-search-can-i-use-a-shortened-company-name
Hope it helps, but if you have any further questions after reading that, please feel free to ask!
-
Hi Gavo,
Please check below thread in Google my business community regarding affect on ranking after changing business name.
Hope this helps.
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GMB illegal edits to phone numbers
A client in the skip hire sector contacted me to say that someone is submitting edits to multiple competitors' GMB accounts changing the phone numbers to theirs. It has caused a huge row and legal ruckus as the competitors naturally assume it is them diverting calls. It definitely is not them but could be lead generation companies they use or other competitors trying to discredit them. They are growing fast and are upsetting longstanding players. Has anyone come across this before? If so how did you handle it and is there any chance of Google listening to them and assisting in the situation. Any advice is gratefully received. PS these guys are very ethical and are mortified at the situation they find themselves in.
Local Listings | | KarenJames0 -
SERP Business Listing
Hello, While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this? Thanks!
Local Listings | | Dsv1 -
Should Medical Practices Build Citations For Each Practitioner?
I'm working with a medical practice that has 6 doctors in a single office location. We already have GMB pages for the practice as a whole as well as each practitioner. Should multi-practitioner businesses like medical practices build citations for each practitioner as well? For instance, should each doctor have a listing on YellowPages, Localeze, etc?
Local Listings | | formandfunctionagency1 -
GMB 1 listing for store , multiple additional listings for outside sales reps
I am working with a business that has setup their google my business as: 1 main GMB for store location with its physical address and unique phone - ie business name "ABC Lumber" 1 GMB account for the business name followed by the city name ie. "ABC Lumber Santa Monica" with an address in Santa Monica and different phone than the store location GMB Account but points to same website. Another GMB account for called. "ABC Lumber Redondo Beach" with an address and same phone as the Santa Monica GMB account but points to same website. So basically there is a main account which is the store, and then the sales reps want to create multiple GMB accounts of their own that are service area only accounts. Do you see a problem with this?
Local Listings | | lkbackus0 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
Should I use a vanity address when creating local citations?
My client is opening a new location of their business in the Dallas area and has listed the location on their website under Dallas, but their technical address is Farmers Branch. They have not started any citation building efforts, so I will be creating all citations from scratch. Should I create citations using the vanity address containing Dallas or list Farmers Branch as the city?
Local Listings | | CaddisInteractive0 -
Adding new business location. Google My Businesses vs. Google Map Maker
Hi everybody, Adding new business location. Is it better for local visibility to add it via Google My Businesses dashboard directly or via Google Map Maker first (and then claim it in My Businesses dashboard)? Thanks
Local Listings | | Ryan_V0 -
Google automatically generating and verifying duplicate business pages?
Was on the phone with Google Support about duplicate, verified pages showing up and they said they're doing a "cleanse" in which an automated system is reviewing existing listings and making decisions as to how those look, which often results in a new page that Google then automatically verifies. Their Support phone system has been bogged down with people calling in, but I'm not seeing anything when I search about this issue. Is anyone else experiencing this?
Local Listings | | copyjack0