How to write an optimal h1?
-
I am working on optimizing the content on my site and am currently reviewing my h1s and seeing how they can be improved. What is the exact purpose of the h1 and how should it differ from the meta title?We sell clothing apparel on my site. So for example- my meta title for women's printed tops category is- Printed tops for women I Patterned Shirts & Tunics I Company Name. How should my h1 differ from this?
Thanks.
-
My pleasure! Glad you found it useful
IMO the difference between them boils down to where their content appears. Title tags appear in the SERP's (search results) and in a browsers title bar while an H1 appears in the body of your webpage. That difference impacts how search engines and page visitors will analyze your page. That being said, search engines give more weight to Title Tags than Page Headers.
Both should provide details about the overall message of your page, right, so the best way to optimize your Title Tags and Headers is to write for your audience. Of course follow best practices when creating each.
Moz made this tool that helps with the Title (character/pixel) length. The page also offers other great info on titles as well.
Hope that helps better answer your original question! If not please let me know how I can help further. Cheers!!
-
Hi Bryan,
Thanks so much for sending me this very informative article by Neil Patel. I read through it, but my original question still remains, what is the fundamental difference between the meta title and the h1, and practically speaking how would I write them in the optimal way to rank for that page?
Thanks again!
-
Hey SEOhanna
Great question! I would go into detail about this but feel that my man Neil Patel already did an outstanding job in his article, so I wouldn't dare try to take credit.
Hopefully this helps if you haven't read it already! Best of luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do non-canonical pages need to worry about things like Alt Text, H1 tags, etc?
Just wanted to confirm, if we have multiple similar pages, with all of their canonicals pointing towards the prime page, does it impact SEO rankings at all if the non-canonical pages were missing alt text from their images, or shared duplicate or multiple H1 tags? Basic SEO page construction stuff? I know some will hurt user CTR but wanted to make sure that SEO crawlers don't care about them even if indexed.
On-Page Optimization | | SimonZM2 -
Issues with Multiple H1 tags on homepage?
Hi folks, My homepage has 3 identical H1 tags due to the fact that I have had to create individual hero images (with headings) for desktop, tablet and mobile. I couldn't get my theme to display the layout in exactly the way I wanted on each device without doing a specific hero image and tag for each device type. Does this have a major impact on my SEO? Thanks,
On-Page Optimization | | Veevlimike
Mike.0 -
Will Google penalize my website if I hide the H1 tag?
If I hide H1 tag (title on the homepage) with CSS, how Google handle with my site?
On-Page Optimization | | joeko0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Optimizing your photo gallery for Pinterest
We are in the middle of a redesign and the VP wants to get more aggressive with Pinterest. We currently use Slideshow Pro for our photo albums. I have a feeling that we are going to have trouble pulling the images from this self-hosted script. Before we get further in our design process, I was wondering what photo services/scripts others use that seem to pull into Pinterest without problems or are you doing a custom album generator? Thanks!
On-Page Optimization | | Touchmark0 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0 -
Best meta tite - description writing tool
Hi I am in the process of writing meta titles and meta descriptions for a clients product portfolio. I have the complete list exported from the cms system in to excel. I know I can add some clever logic to build the meta information but for this purpose I want to do this manually. Does anyone have a editor online or an excel sheet that shows you the charactor limits when writing the titles and descriptions. This would be handy if someone has, otherwise it's a case of having to write the excel sheet to do this, not that hard to do but i thought i'd ask the question.
On-Page Optimization | | seohive-2227200