Why do sites w/o structured data beat me for rich snippets?
-
I can't figure this out. For a number of search terms that I compete for, there are competitors that rank below me, but their pages are featured in a rich snippet. I wanted to see what kind of structured data these sites are providing, thinking maybe there's something I can learn. But when I run these URLs through Google's Structured Data Testing Tool, it tells me these pages contain no structured data!
So how is it that Google think's my page is more relevant (I rank higher) and I have structured data, but Google chooses to feature a different page? Does anyone have ideas on how I can snag these rich snippets for myself?
-
Hi Alex,
I think you are talking about featured snippets here, not rich snippets.
There is no structured data markup that will help you get featured snippets. Google uses an algorithm to determine which page it thinks answers the search query the best and pulls through a snippet from that page into the SERPs.
If you are not familiar with featured snippets and how to optimize your content to increase your chances of getting them, I would suggest reading/listening to the following resources:
- What We Learned From Analyzing 1.4 Million Featured Snippets
- Ahrefs’ Study Of 2 Million Featured Snippets: 10 Important Takeaways
- Seizing The Featured Snippet Gold Rush w/Rob Bucci [Podcast]
I also wrote an in-depth guide on how to find easy featured snippet opportunities for you website, which might help you.
Cheers,
David
-
As I know the most relevant factor are the links and the authority of a website, which means link's
Try to see which links are pointing to those websites and compare it with your own backlinks.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
Question regarding Site and URL structure + Faceted Navigation (Endeca)
We are currently implementing the SEO module for Endeca faceted navigation. Our development team has proposed URLs to be structured in this way: Main category example: https://www.pens.com/c/pens-and-writing/ As soon as a facet is selected, for example "blue ink" - The URL path would change to https://www.pens.com/m/pens-and-writing/blue-ink/_/Nvalue (the "N" value is a unique identifier generated by Endeca that determines what products from the catalog are served as a match for the selected facet and is the same every time that facet is selected, it is not unique per user). My gut instinct says that this change from "/c/" to "/m/" might be very problematic in terms of search engines understanding that /m/pens-and-writing/blue-ink/ as part of the /c/pens-and-writing/ category. Wouldn't this also potentially pose a problem for the flow of internal link equity? Has anyone ever seen a successful implementation using this methodology?
Intermediate & Advanced SEO | | danatanseo0 -
Is it necessary to use Google's Structured Data Markup or alternative for my B2B site?
Hi, We are in the process of going through a re-design for our site. Am trying to understand if we need to use some sort of structured data either from Google Structured data or schema. org?
Intermediate & Advanced SEO | | Krausch0 -
Putting my content under domain.com/content, or under related categories: domain.com/bikes/content ?
Hello This questions plays on what Joe Hall talked about during this years' MozCon: Rethinking Information Architecture for SEO and Content Marketing. My Case:
Intermediate & Advanced SEO | | Inevo
So.. we're working out guidelines and templates for a costumer (sporting goods store) on how to publish content (articles, videos, guides) on their category pages, product pages, and other pages. At this moment I have 2 choices:
1. Use a url-structure/information architecture where all the content is placed in one subfolder, for example domain.com/content. Although it's placed here, there's gonna be extensive internal linking from /content to the related category pages, so the content about bikes (even if it's placed under domain.com/bikes) will be just as visible on the pages related to bikes. 2. Place the content about bikes on a subdirectory under the bike category, **for example domain.com/bikes/content. ** The UX/interface for these two scenarios will be identical, but the directories/folder-hierarchy/url structure will be different. According to Joe Hall, the latter scenario will build up more topical authority and relevance towards the category/topic, and should be the overall most ideal setup. Any thoughts on which of the two solutions is the most ideal? PS: There is one critical caveat her: my costumer uses many url-slugs subdirectories for their categories, for example domain.com/activity/summer/bikes/, which means the content in the first scenario will be 4 steps away from the home page. Is this gonna be a problem? Looking forward to your thoughts 🙂 Sigurd, INEVO0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0 -
2 sites or one sites: 2 locations
Hello, I have a dog training client who is offering services in 2 separate locations. We're looking to be first in the non-local search results and also rank well in google places. Would it be better to go for 2 separate sites or one site and try to rank for 2 different locations with one site? There's both local and standard search results when we type in our keywords. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Reciprocal Links and nofollow/noindex/robots.txt
Hypothetical Situations: You get a guest post on another blog and it offers a great link back to your website. You want to tell your readers about it, but linking the post will turn that link into a reciprocal link instead of a one way link, which presumably has more value. Should you nofollow your link to the guest post? My intuition here, and the answer that I expect, is that if it's good for users, the link belongs there, and as such there is no trouble with linking to the post. Is this the right way to think about it? Would grey hats agree? You're working for a small local business and you want to explore some reciprocal link opportunities with other companies in your niche using a "links" page you created on your domain. You decide to get sneaky and either noindex your links page, block the links page with robots.txt, or nofollow the links on the page. What is the best practice? My intuition here, and the answer that I expect, is that this would be a sneaky practice, and could lead to bad blood with the people you're exchanging links with. Would these tactics even be effective in turning a reciprocal link into a one-way link if you could overlook the potential immorality of the practice? Would grey hats agree?
Intermediate & Advanced SEO | | AnthonyMangia0 -
Most efficient way to change site structure?
I would like to change my sites structure to be more efficient for SEO. I have a fear that the changes will have a potential impact on my current rankings, but know this would be a good long term decision. My site is wordpress, so the changes are relatively easy to make. What are some ways to change the site structure without damaging your rank? I would have to have to clean up a bunch of errors, so is the best way to simply do 301 redirects on the old pages?
Intermediate & Advanced SEO | | dignan990