How to do Conversion Tracking for Homepage banners?
-
Hello All,
I want to do banner conversion tracking for my ecommerce site. That is at my homepage I display 4 banners with special offers on 4 different products. Now that 4 products are already falls in relevant categories. I did event tracking for banners from where I can know how many clicks I am getting from each banner but My Query is how to know conversion of all 4 banner products because once I create goal that is funnel like 1) home page 2) product page 3) checkout step 4) Thank you page. But problem comes here is if anyone purchase these product from categories that also comes in goal so how to differentiate conversion of products from homepage and category pages? Is there any implementation via enhance ecommerce?
Hope you understand my query? If any confusion do let me know.
Thanks!
-
I would recommend utilizing Google URL builder and build unique URLs for each banner. Most website ecommerce CMSs have a tracking template option where you can insert trackable links.
Under acquisition in GA, under campaign, you can see which banners are being clicked on.
Hope this helps.
-
Not sure if i have properly understood everything.
You count conversion through the "traditional" funnel / path already and now you want to know how many of these came from one of the 4 banners. Right?
-
Hi Cesare,
Thanks for quick response.
Yes Ecommerce online shopping site since last 10 years. CMS inbuilt. Using analytic +GTM both. Currently i have already implemnted enhance ecommerce plus goal tracking also there. All working perfectly. Just I have query regarding banner conversion tracking. The link you shared is very broad not able to get my answer. Thanks for the parameters.
Now I would like to know banner conversion tracking and promotion in enhance ecommerce is same - https://developers.google.com/tag-manager/enhanced-ecommerce#promo ?
Will it get the solution here if I implement this - https://developers.google.com/tag-manager/enhanced-ecommerce#promo?
Thanks!
-
Hi
e-commerce site? Do you have an online shop with a regular checkout, etc.? The details are very much dependent on your shop software, (cms software) and the way you track conversions in general, e.g. using Google Analytics + Google Tag Manager or only Google Analytics, etc. What do you use as a shop software (e.g. Woocommerce) and how to you track conversion in general?
You could implement everything by hand using (adding) parameters (?product=xxx & source=banner1) that are probably already there. But I guess that much is already there for you you just need to use it (configure it the right way).
This should help you to get a better overview and get started properly I guess: https://support.google.com/analytics/answer/1009612?hl=en
Cheers,
Cesare
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UTM tracking on a mapped subdomain, is it OK? (DA bonus question)
Hi, This is a technical question. OK, two technical questions. Please bear with me and I'll do my best to explain... We have a WordPress blog (business account, hosted by WordPress). We use it to blog and send traffic to our separate e-commerce site. We use UTM tracking to see which blog posts perform best. Our e-commerce site has a high domain authority. Our blog, not so much. In an effort to increase the domain authority of the blog we have mapped a subdomain of the e-commerce site to the Wordpress blog (still hosted by WordPress). Q1. Will this actually raise the blog's DA? If the blog does get a DA boost, I guess it'll be because Google now sees it as part of a powerful domain. But if it is technically part of the powerful domain... Q2. Should we remove the UTM parameters from the blog? I've read that you should never use UTM on internal links because it messes with your Google Analytics data. But I'm unsure if links on a mapped subdomain count as 'internal links'. Any help would be gratefully appreciated. Thanks in advance. J
Reporting & Analytics | | JabeKay0 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
Campaign Tracking URLs and the Impact on SEO
Hi Guys, I am setting up tracking for a couple of offline campaigns in Analytics and would just like to know if this will cause issues. The situation is below: Two URLs Ranking Well Organically: www.domain.co.uk/area-covered/area-a www.domain.co.uk/area-covered/area-b URLs Setup for the Purpose of Offline Campaigns www.domain.co.uk/campaign1 www.domain.co.uk/campaign2 Plan to Track this in Analytics www.domain.co.uk/campaign1 redirecting to www.domain.co.uk/area-covered/area-a_&utm_medium=qr&utm_source=test1&utm_campaign=test1_ www.domain.co.uk/campaign2 redirecting to www.domain.co.uk/area-covered/area-a&utm_medium=qr&utm_source=test2&utm_campaign=test1__ So the idea is that the user gets a nice simple URL to input from the off-line media (www.domain.co.uk/campaign1). This then redirects to one of the pages thats performing well organically (www.domain.co.uk/area-covered/area-a) but with the relevant tracking (www.domain.co.uk/campaign1 redirecting to www.domain.co.uk/area-covered/area-a&utm_medium=qr&utm_source=test1&utm_campaign=test1). The only way that the tracking URL can be accessed by the user is if the off-line media URL is entered. My main concern here is how Google will treat this. Obviously I don't want to cause issues with the two URLs that are ranking well organically. Would having a version of exactly the same URL, just with tracking do so? Any help is appreciated! Thanks in advance.
Reporting & Analytics | | CarlWint0 -
Implemented Enhance Ecommerce but Event tracking showing double
Hi, Today i have implemented Enhance Ecommerce with GTM everything working fine but in google analytic > Behavior > Events here all events figure i see double - triple so not getting exactly what is the issue. Thanks!
Reporting & Analytics | | varo0 -
Virtual Pageviews vs. Destination URL for Goal tracking
I am working on setting up goal tracking. Currently when we receive a new signup, the person gets sent to their dashboard homepage and this is not a valuable a goal tracking destination. My suggestion was to build a "Welcome" interstitial page to send a user to when they create an account. Our tech team suggested using a Virtual pageview instead as it is their thinking that a "Welcome" page adds little value. Is there any downside to using Virtual Pageviews with regards to goal tracking?
Reporting & Analytics | | Vacatia_SEO
Are interstitial page more reliable?
Can you still use funnel visualization with Virtual Pageviews?0 -
Does analytics track an order two times by refresh on the confirmation-page?
Hi there,
Reporting & Analytics | | Webdannmark
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order? Someone that can clearify this?Thanks! Regards
Kasper0 -
Tracking 301'd Domains
'ello SEOMozers 🙂 I've been implementing some awesomely search engine friendly 301'd domains for clients and they work great but I seem to have missed the point where I track said domains in some fashion and come here to ask the question --> how are you all tracking refers from 301'd domains that are pointed to your main hubs? Currently our practice in-house is to alias them in our servers then use .htaccess rules to 301 them to the 1 domain to-rule-them-all but Google Analytics doesn't recognize them as different domains with that plan of action and there goes my refer tracking. Is there a super-star way to use the Google URL Builder and combine that with the above plan of action or a better plan? Has anyone else implemented something else more awesome-er that could help a girl out? Much thanks and Happy Thursday!
Reporting & Analytics | | treefrogseo0 -
How do you track badges?
I have had some success these days with a couple of badges I have created. It wasn't too difficult for the efforts to result in a bunch of links as they where on topics people are very passionate about. My question is how do people usually keep track of what websites their badges end up on besides watching for analytics visits? There has to be an easier way to know who has used your badge on their website?
Reporting & Analytics | | connectiveWeb0