Bad ranking and drops on main keyword
-
Hi Guy's,
I have a question about a website that ranks between SERP 10 - 20 and often drops out of the search results. Looking at authority it should score in atleast in top 10.
Netherlands + Belgium - Dutch language
https://www.vaneyckshutters.com
Keyword: Shutters (in all languages)Netherlands: SERP 10 - 20 and drops
Belgium Dutch language: Top 3 position
Belgium French language: Top 3 positionHistory:
In the past, the website was live on domain extensions:- .nl (Dutch)
- .be (Belgium)
Later they switched to
- .com/nl/ (Netherlands + Belgium - Dutch language)
- .com/fr/ (Belgium - French language)
And finally they swtiched to
- .com (Netherlands + Belgium - Dutch language)
- .com/fr/ (Belgium - French language)
*All switched where provided with redirects
In 2016 Q3 a new website was launched provided with https://, there where some issues with redirects but that's mainly fixed now. After launching the new website the positions where terrible. The website didn't score on the keyword: Shutters, and some times not even on there own brandname. After a while it stabilised but still sometimes the website dropped out of the search results. A few weeks ago we made some technical changes and now we see drops again.
Strange things Still we see strange things happening. Mainly the fact that Belgium NL and FR score good, but that could also be because of lower competition. What about the search result:
- site:vaneyckshutters.nl (indexed)
- site:vaneyckshutters.be (indexed)
i came across this article, and looked at:
- vaneyckshutters.nl/robots.txt (present)
- vaneyckshutters.nl/robots.txt (present)
Strange that the meta titel is ignored bij Google:
".com" meta title is the same as the indexed ".nl" and ".be"At some point a saw a redirect from the old website to the new:
302 permanent redirect (made me think there was some tweaking going on)I asked a friend if he could provide some SEO advise and gave suggestions: - In the robots.txt is see "disallow:[empy]", is that smart?
- Canonical on home is set to: "/" but redirect without "/"
- x-default in alternate is missing
Advise Does anyone see the issue or has an advise for us? Maybe we are missing the clues and is something going wrong on:
- Server/domain level (redirects)
- Authority level (still some 404's)
- Technical issues (hreflang)
- etc. etc.
Hope someone can help us out!
Thanks a million!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wants to Rank Well in Multiple Countries
We have been using moz subscription from last few months & are quite happy so far. We just wanted to explore more out of it & wanted to understand how to approach the optimization for having us rank well in US. At the same time we don't wanted to lose upon what we have achieved till now. I have read through some blog posts & found that changing the international targeting in GWT can also hurt. My vision is to rank well in multiple countries but at the same time do not lose rankings in India. Any help here would be appreciated so whatever we do, we do it right.
International SEO | | fourseven0 -
Which will rank higher: Non-mobile friendly site in native language vs. mobile friendly global site in English?
Hi, we are currently implementing a mobile site, e.g. m.company.com. The global mobile site will only be available in English. We have local subsites of the desktop site, e.g. company.com/fr. The local subsites are not mobile friendly. If a user does a search for a brand term in France, **which site will rank higher in SERPs? **If it will be the global site, is there anything we can do (other than making them mobile friendly) to make the local sites rank higher? Would it be the mobile-friendly site, even though it is only in English, because the local site would be penalized for not being mobile friendly? Or would it be the local site, because Google will give priority to the fact that it's in French, which matches the language of the person searching?
International SEO | | jennifer.new0 -
Remove bad quality backlink
One of my client had run an exercise to have many bad quality backlinks from overseas to the site which has very negative after Google launched Penguin. They are the in the process of Disavowed all the bad domains linking to the site, any way to check the progress, how long it takes and when Google can remove its penalty?
International SEO | | jeidon0 -
Ranking issues for UK vs US spelling - advice please
Hi guys, I'm reaching out here for what may seem to be a very simple and obvious issue, but not something I can find a good answer for. We have a .com site hosted in Germany that serves our worldwide audience. The site is in English, but our business language is British (UK) English. This means that we rank very well for (e.g.) optimisation software but optimization software is nowhere to be found. The cause of this to me seems obvious; a robot reading those two phrases sees two distinct words. Nonetheless, having seen discussions of a similar nature around the use of plurals in keywords, it would seem to me that Google should have this sort of thing covered. Am I right or wrong here? If I'm wrong, then what are my options? I really don't want to have to make a copy of the entire site; apart from the additional effort involved in content upkeep I see this path fraught with duplicate content issues. Any help is very much appreciated, thanks.
International SEO | | StevenHowe0 -
Single keyword not ranking in US only
I recently took on a client who had a 6 month old site, and had not done any seo or link building. All links so far have been natural, I can't see anything dodgy that would cause a problem. It's fairly niche so just sorting out the page titles and a bit of on site stuff got them ranking on page 1 & 2 in the UK and US for most of their keywords. However their main keyword which is just the name of the product (lets say xxx and xxxs ) does not appear anywhere in the US search, despite ranking #10 in the UK and all related terms ('what is xxx', 'how to use xxx', 'benfits of xxx' etc) having similar rank on both. They didn't have any analytics installed before I took over so I can't see any historical changes in traffic from different keywords. Any ideas why one single keyword would not show up at all just on Google US when everything else is ok?
International SEO | | ricalebro0 -
Using Javascript to alter ONE or TWO keywords in International Site
Hi, What is the best way to target a language that has slight variations in it without actually targetting specific countries? Scenario: Ecommerce site that sells mobile phones in Spanish, initially created to target Spanish from Spain. We call a mobile phone a "movil" Now we want to target LatinAmerican users, which also use Spanish with variations, the most notable being mobile phone called "celular". We don't want to create specific sites via new ccTLDs, nor subdomains, no directories for each new country, and we want to avoid having two sites - one for spain, one for latinamerica- given that the only major difference is we say MOVIL in spain and CELULAR in LatinAmerica. What is Googles take if we simply decide to modify THAT specific keyword in each page where it is mentioned? Either by: a) Server based. IP Detect. that is, render the page with either one or the other term b) Javascript based. i.e. Have BOTH terms on all pages but using Javascript show/hide according to user preferences. c) Display the keywords with different font sizes/emphasis, depending on the visitor. Any ideas?
International SEO | | doctorSIM0 -
Getting A Sub Domain To Out-Rank The Main Domain
Hi, We have a prospective client who currently have a sub domain setup for each language, they all have the same content as the main domain. The problem is that the main domain is written in English (but not UK English), and they want the UK sub domain to outrank it (it's the other way round at the moment). Effectively, there are duplicate content issues here and as a result it looks like Google have chosen to keep the main domain (as it has more authority) and lower the UK sub results in its rankings. Is there a feature in webmaster tools where you can target subdomains to a location (I know you can do this with a main domain). Additionally, any other tips for the above would be greatly appreciated. Thanks in advance,
International SEO | | jasarrow0 -
Converting to Joomla - will we lose ranking?
Our Dreamweaver/manually coded website is becoming unwieldy at 100+ pages and is now being translated into four other languages, so clearly we need to move to a CMS. Given that some of us have a little experience with Joomla, that's what we're considering. My question: with Joomla, or probably most other CMSs, I am assuming our url's will change. Surely that will impact our google ranking, plus external links and so on. What can we do about this?
International SEO | | databoroughseo0