Schema for blogs
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?
Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?
Thanks
-
Dan, do you recommend using AMP for the 'in depth' article spots?
-
Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.
Many thanks
-
Hello! Roman's answers are really good, but thought I would add some info as well.
Article or BlogPosting Schema can help in some of the following ways (vs hentry)
- Give search engines backend / structured info about the contents of the page
- Google's reference on Article schema shows all the snippet and SERP features
- Using article schema is the only way to get into 'in depth' article spots on Google
- I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema
So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.
henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:
hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here
Is this enough for blogs etc?
I already answer that question (No is not enough)Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by defaultDo you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPostingWhat benefit to add a specific type of schema?
I already answer that questionHow does it help in blogging?
I already answer that questionIn Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.Sources
-
Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?
-
There is two main type of text content on schemas
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
blogPost A posting that is part of this blog.
So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.
-
Hi,
Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?
-
Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.
The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers
Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.
Basically for Google your post meet the needs of the users so it deserve a better place
This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.
I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website blog is hacked. Whats the best practice to remove bad urls
Hello So our site was hacked which created a few thousand spam URLs on our domain. We fixed the issue and changed all the spam urls now return 404. Google index shows a couple of thousand bad URLs. My question is- What's the fastest way to remove the URLs from google index. I created a site map with sof the bad urls and submitted to Google. I am hoping google will index them as they are in the sitemap and remove from the index, as they return 404. Any tools to get a full list of google index? ( search console downloads are limited to 1000 urls). A Moz site crawl gives larger list which includes URLs not in Google index too. Looking for a tool that can download results from a site: search. Any way to remove the URLs from the index in bulk? Removing them one by one will take forever. Any help or insight would be very appreciated.
Technical SEO | | ajiabs1 -
Changed all product titles, lost google schema markup in listings. Temporary?
We changed all of our product titles to be way shorter and less keyword stuffed last week. Short of dropping a few places in rank for most keywords (we assume temporarily) that all went fine. What we didn't expect was to loose all the schema data in our google listings from product pages. Price, and review stars are missing. Has anyone seen this before?
Technical SEO | | monkeyevil0 -
Multilingual Blog Structure
Hi I have a domain in 20 languages. I want to integrate a wordpress blog (in subfolders) in the 3 most important languages like EN-ES-FR (actually they will be 3 independent blogs) and I want to know which structure is the best one. OPTION 1 domain/en/blog/post1 domain/es/blog/post1 domain/fr/blog/post1 OPTION 2 domain/blog_en/post1 domain/blog_es/post1 domain/blog_fr/post1 Last question. For the rest of the 17 languages of my domain, can I put a link the english blog or is not recommended because maybe too many pages will be linking to the blog? Thank you
Technical SEO | | andromedical0 -
Blog for a Prestashop: WP at subfolder or blog with dedicated keyword based domain?
Hi Scenario 1: site running with prestashop at domain whatever.com There's a blog at a subfolder of domain, running with Wordpress whatever.com/blog Scenario 2: site running with prestashop at whatever.com. The blog is at a different server and domain with keywords, e.g. cloudtechnology.com What's better for the blog posts to have better SERP results? Scenario 1 or 2? From the point of view of a user, I have seen for friends and colleagues that scenario 2 works for the blog, and might work for the shop, since blog posts contain links to shop etc. However, all examples I've seen for scenario 1 are still struggling...it's hard for them to make the blog visible at SERPs...is it a coincidence or is there a reason? Thanks for your answers!
Technical SEO | | pupila0 -
Schema.org for restaurant menus
Hi i have looking into ways that i can apply shema.org formatting to a website that has a collection of restaurant menus. I found related schema.org formats (eg recipes, reviews, products etc) though can not seem to find a format set out for menu items. I am considering using the product format (http://schema.org/Product) for each menu item on a restaurant menu though not sure if this would add much value or not. I was hoping Google when then know more about the data collected on the website and be able to show it more accurately to the end user when they are searching for this data (restaurant menu), with rich snippets in serp results. Thanks in advance for your feedback.
Technical SEO | | blackrails0 -
Two blogs on the same domain
I have had two blogs on the same domain for a while now, and it just occurred to me that no one else seems to do this and maybe it's even weird. http://www.stadriemblems.com/blog/
Technical SEO | | UnderRugSwept
http://www.stadriemblems.com/scouting/blog/ One is our main blog, and one is for a very concentrated niche of customers. What are your opinions on this? Everything from SEO to best practices, to overall unusual-ness?0 -
Schema Tags Configuration - Ecommerce Category Pages
I'm semi confident that some schema tags are implemented correctly on our ecommerce category pages.. but I would just like to double check. An example url http://www.freshcargo.co.uk/shoes I have just fixed some errors using the Google rich snippets tool... but the thing I'm not sure about is why the prices are being displayed as seperate items Eg: http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.freshcargo.co.uk%2Fshoes&view= Thanks in advance
Technical SEO | | edwardlewis0 -
Schema tags - Schema.org
We have rolled out Schema tags for our homepage which has been very beneficial for us. We obviously don't want to go overboard however; can you please clarify, should Schema tags be limited to the homepage location, or implemented through the site? Thanks
Technical SEO | | hickboy50