Search visibility degrading gradually
-
We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.
Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.
According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA
Best
Thomas -
Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.
-
Yes that is correct
-
Donald,
Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?
-
If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.
If you remove all keywords and leave only one with a page 1 rank at position 1 you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.
If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.
Thanks,
Don Silvernail
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console - Mobile Usability Errors
A site I'm looking at for a client had 100's of pages flagged as having Mobile Usability errors in Search Console. I found that the theme uses parameters in the URLs of some of theme resources (.js/.css) to identify the version strings. These were then being blocked by a rule in the robots.txt: "Disallow: /*?" I've removed this rule, and now when I inspect URLs and test the live versions of the page they are now being reported as mobile friendly. I then submitted validation requests in Search Console for both of the errors ("Text to small" and "Clickable Elements too close") My problem now, is that the validation has completed and the pages are still being reported as having the errors. I've double checked and they're find if I inspect them individually. Does anyone else have experience clearing these issues in Search Console? Any ideas what's going on here!
Technical SEO | | DougRoberts1 -
Local search results appearing above Organic
Hello, I've just performed a search for the query 'outdoor clothing' using Google Incognito mode and I've added the screenshots below to show my findings. The first attempt at the search only showed local results then when I clicked search again adverts were shown. I found this very odd, normally I'd see the local results after the 3rd of 4th organic result.Have Google changed their algorithm or is this just random? http://img209.imageshack.us/img209/8643/incognito1.jpg http://img692.imageshack.us/img692/6382/incognito2jf.jpg Thanks, Dan
Technical SEO | | Sparkstone0 -
Removing a URL from Search Results
I recently renamed a small photography company, and so I transferred the content to the new website, put a 301-redirect on the old website URL, and turned off hosting for that website. But when I search for certain terms that the old URL used to rank highly for (branded terms) the old URL still shows up. The old URL is "www.willmarlowphotography.com" and when you type in "Will Marlow" it often appears in 8th and 9th place on a SERP. So, I have two questions: First, since the URL no longer has a hosting account associated with it, shouldn't it just disappear from SERPs? Second, is there anything else I should have done to make the transition smoother to the new URL? Thanks for any insights you can share.
Technical SEO | | williammarlow0 -
Incorrect name on search result
Hi, While auditing the website for a new client that i inherited just noticed that when i search for 'hyundai roswell georgia' on Google the dealership name appearing on Google search result is incorrect. The name of the business is Rick Case Hyundai. However, it appears as Rick Case Honda(see attached screenshot). Any recommendation on how to fix this and why is this happening? Regards Neil azJCR.png
Technical SEO | | neildomain0 -
My organic search results are down 16% since the Penguin update 4/24
Penguin has affected my search results down 16% When I look at my SEOmoz scan the only problem I see is "too many on page links" The problem is that my blog for each month is considered one page-eg august 2007 I wrote many blogs-the total on page links was 106-but that included all the blogs that were written in a month. The other problem area is duplicate content. I thought Penguin was after "link farming" which I do not do. Any advice how I can correct this? Brooke
Technical SEO | | wianno1680 -
Warnings on Pages excluded from Search Engines
I am new to this, so my question may seem a little rookie type... When looking at my crawl diagnostic errors there are 1604 warnings for "302 redirects". Of those 1604 warnings 1500 of them are for the same page with different product ID's on them such as: www.soccerstop.com/EMailproduct.aspx?productid=999
Technical SEO | | SoccerStop
www.soccerstop.com/EMailproduct.aspx?productid=998 In our robots.txt file we have Disallow: /emailproduct.aspx Wouldn't that take care of this problem? If so, why is it still giving me these warning errors? It does take into account our robots.txt file when generating this report does it not? Thanks for any help you can provide.
James0 -
How can affect the website redesign to my ranking position in Search Engines?
Hi, I have a few questions for you: I’ll will update my booking system and my website design. Now, I'm ranked in number one position with the keyword HOTELES EN CHIAPAS. In fact, several urls of my webiste appear in the search engines. Internal URLs like this: www.hotelesenchiapas.com.mx/obmp30/hotel/villa_mercedes_palenque/1/es/ My question is: I need to conserve this link structure or may i change it for something more friendly like this: www.hotelesenchiapas.com.mx/Palenque/Hoteles/Villa-mercedes-palenque/ And how affect this change to my rank position ?
Technical SEO | | hotelesenchiapas0 -
Title Tag for homepage Not displaying correctly in Google Search Results
Hi We have a problem with how Google is is displaying our title tag when a user does a search on our company name Increation. I have attached two images of how the title tag for our Homepage is dispayed in Google Search Results. One of them is "increations" - this is the result which is displaying incorrectly. The other shows Kitchens | Bathrooms | | Luxury Kitchens | - which is how we want the title tag to be dispalyed. This inorreclt result is only displayed when a user types in Increation into Google. (BTW it only happens on Google, not the other search engines). To give you some background an external SEO company did some work for us (before I joined as usual :-)). They built a lot of anchor links with the word "Increations" pointing back to our home page. Is this whats causing the probelm? Also how can we resolve this issue so that the correct Title Tag is displayed. Thanks for your help. Mik increation_search_results_google#hyhfZ
Technical SEO | | increation0